Expert-Led Brands

While celebrity-fronted beauty brands may be grabbing the most headlines, the steady growth of doctor or expert-backed brands isn’t waining, proving that qualifications and professional expertise remain key differentiators to beauty consumers deciding where to spend their dollars. Join Nader Naeymi-Rad and the leaders behind Dermalogica, Dr Dennis Gross Skincare and BeautyStat as they discuss how they are leveraging their professional backgrounds not only to inform product innovations, but to fuel consumer education, and develop retail and sales strategies.