“Premiumization” is beauty’s new leading buzzword and for good reason. With it comes the promise of lofty margins, target markets with more disposable income (that are generally insulated from economic shocks), and consumers supportive of quality, niche brands. Join Nader Naeymi-Rad, and three executives leading buying strategy for their luxury retail assortments as they lay out what it takes to be successful in their spaces, assortment white space and what’s next in prestige.
VP, Health & Wellness,
Director of Beauty,
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Expert Dialogue The Buying Strategies And Trends Steering Beauty Assortments At Erewhon, Shen Beauty And Moda Operandi Consumers with considerable discretionary income continue to spend handsomely on beauty products, leading last year to growth in the prestige beauty segment outpacing growth in the mass-market segment, according to research firm Circana. To keep them shopping, luxury retail... READ THE FULL ARTICLE →