Market Analysis

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Spotlight — episode 5

It’s no secret that the beauty market is a crowded one. Nonetheless some brands are still able to break away from the pack—but how? Often, it starts from their initial analysis. In this first episode of Spotlight: Concept To Shelf, supported by Cosmetic Solutions, experts will delve into how to perform an effective market analysis, and make sure that your product is positioned for success as you continue the product development process.


  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent


  • Elana Drell-Szyfer

  • Cristina Nuñez

    Co-Founder & General Partner,
    True Beauty Ventures
  • Mark Wuttke

    Chief Growth Officer,
    Cosmetic Solutions

Supported by

Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >