It’s no secret that the beauty market is a crowded one. Nonetheless some brands are still able to break away from the pack—but how? Often, it starts from their initial analysis. In this first episode of Spotlight: Concept To Shelf, supported by Cosmetic Solutions, experts will delve into how to perform an effective market analysis, and make sure that your product is positioned for success as you continue the product development process.
Co-Founder & General Partner,
True Beauty Ventures
Chief Growth Officer,
Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >
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Core Concepts Four Keys To Conducting A Market Analysis In The Beauty Sector When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in Italy and that her eyeshadows were baked,... READ THE FULL ARTICLE →