Market Analysis
It’s no secret that the beauty market is a crowded one. Nonetheless some brands are still able to break away from the pack—but how? Often, it starts from their initial analysis. In this first episode of Spotlight: Concept To Shelf, supported by Cosmetic Solutions, experts will delve into how to perform an effective market analysis, and make sure that your product is positioned for success as you continue the product development process.
Hosts
Nader Naeymi-Rad
Founder & Publisher,
Beauty Independent
Panelists
Elana Drell-Szyfer
CEO,
RéVive
Cristina Nuñez
Co-Founder & General Partner,
True Beauty Ventures
Mark Wuttke
Chief Growth Officer,
Cosmetic Solutions
Supported by
Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >
Read The Recap
Core Concepts Four Keys To Conducting A Market Analysis In The Beauty Sector When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in Italy and that her eyeshadows were baked,... READ THE FULL ARTICLE →
The Full Series
THANKS TO OUR PARTNERS
Want to become a partner? Contact us at jessica@indiebeautyexpo.com
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