Maximizing Amazon

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Roundtable — episode 38

For emerging beauty brands, Amazon is perhaps the biggest opportunity in commerce, but it is an enormous and oftentimes perilous portal to navigate. Join Nader Naeymi-Rad, Market Defense and two senior executives from Skyn Iceland and Sara Happ as they reveal lessons learned from selling on the e-commerce giant and best practices for protecting and optimizing brand value and profit on the channel.

Hosts

  • Nader Naeymi-Rad

    Founder,
    IBMG

Panelists

  • Julian Chu

    President,
    Market Defense

  • Allison Heffernan

    VP, Global Sales,
    Skyn Iceland

  • Vanessa Kuykendall

    VP Business Development,
    Market Defense

  • Shannon Levy

    Director of Sales,
    Sara Happ

Supported by

Market Defense is the most sought-after partner for passion brands seeking to protect and grow their Amazon channel. As a former Platinum Amazon authorized reseller, they understand better than anyone how to navigate these waters. Their team delivers a complete turnkey 3P solution to their clients that includes Account Management, Brand Protection and Legal, Logistics and Operations, Advertising, and Creative.

Read The Recap

Expert Dialogue Five Key Considerations For Beauty Brands Developing Their Amazon Strategies For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon's 2020 sales to surge 38% to hit an unfathomable $386.1 billion. The giant e-tailer's market... READ THE FULL ARTICLE →

Related Knowledge

THANKS TO OUR PARTNERS

Want to become a partner? Contact us at jessica@indiebeautyexpo.com

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