Maximizing Marketing

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Roundtable — episode 52

Marketing has arguably transformed more than any other job category over the last decade thanks to the rise of social media and the powerful shift towards digital. Join Nader Naeymi-Rad and three chief marketing officers from leading beauty brands as they discuss whether or not to prioritize emerging platforms like TikTok and Twitch, metrics to really focus on, and the strategies that have helped build passionate and loyal communities.

Hosts

  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent

Panelists

  • Fabrice Gibert-Darras

    Chief Marketing Officer,
    BH Cosmetics

  • Bulbul Hooda

    Brand Creator & Chief Marketing Officer,
    Vella Bioscience

  • Erika Kussmann

    Chief Marketing Officer,
    Paula's Choice

Read The Recap

Expert Dialogue Paula's Choice, BH Cosmetics And Vella Bioscience CMOs On Their Brands' Marketing Priorities Marketing has been reshaped in recent years thanks to the rise of social media and the powerful shift toward digital commerce. No matter whether a beauty brand is centered on direct-to-consumer distribution and dealing with the ever-escalating arms race in e-commerce or... READ THE FULL ARTICLE →

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