Niche Beauty E-Tailers

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Roundtable — episode 64

Launching in hundreds of doors with big box chain or pure play retailer is often what a founder dreams about, but many brands find more sustainable success by starting small, striking up partnerships with specialty e-tailers and building on that groundwork. Join Nader Naeymi-Rad, Jazmin Alvarez, Founder and Chief Curator of Pretty Well Beauty; Chelsy Gray, CEO and Founder of Adaya Beauty; and Lauren Marmorale, Associate Buyer at Olivela as they lay out the pros of working with niche retailers, discuss launch strategies that work and highlight what type of brands can fill whitespace in their assortments.


  • Nader Naeymi-Rad



  • Jazmin Alvarez

    Founder & Chief Curator,
    Pretty Well Beauty
  • Chelsy Gray

    Founder & CEO,
    Adaya Beauty
  • Lauren Marmorale

    Associate Buyer,