Niche Beauty E-Tailers
Launching in hundreds of doors with big box chain or pure play retailer is often what a founder dreams about, but many brands find more sustainable success by starting small, striking up partnerships with specialty e-tailers and building on that groundwork. Join Nader Naeymi-Rad, Jazmin Alvarez, Founder and Chief Curator of Pretty Well Beauty; Chelsy Gray, CEO and Founder of Adaya Beauty; and Lauren Marmorale, Associate Buyer at Olivela as they lay out the pros of working with niche retailers, discuss launch strategies that work and highlight what type of brands can fill whitespace in their assortments.
Hosts
Nader Naeymi-Rad
Founder & Publisher,
Beauty Independent
Panelists
Jazmin Alvarez
Founder & Chief Curator,
Pretty Well Beauty
Chelsy Gray
Founder & CEO,
Adaya Beauty
Lauren Marmorale
Associate Buyer,
Olivela
Read The Recap
Expert Dialogue What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce wave pushed many emerging beauty... READ THE FULL ARTICLE →