Post-COVID Retail Models
Stores with walls aren’t dead, agreed the four retail experts and strategists during the In Conversation webinar about the retail models of the future, but the form they take has to change to realistically compete with their digital rivals. The key consideration: The distinction between buying and shopping. Retailers and beauty brands alike must understand the act of buying as a low-consideration, task-driven transaction, and shopping as a discovery process often involving emotion. Any in-store, online or omnichannel model must be true to its purpose, whether for value-oriented convenience retailers like Amazon and Walmart, or premium specialty retailers curating unique assortments.
Hosts
Nader Naeymi-Rad
Founder,
IBMG
Panelists
Mark A. Cohen
Director of Retail Studies,
Columbia University
Steve Dennis
President & Founder,
SageBerry Consulting
Emily Gerstell
Associate Partner,
McKinsey & Co.
Larissa Jensen
VP & Beauty Industry Advisor,
The NPD Group
Read The Recap
Retail Report Is There A Role For Traditional Retail In The Post-Pandemic World? Nearly a decade ago, in an article entitled Why Bricks and Clicks Don’t Always Mix, The New York Times columnist Randall Stross wrote, “Blockbuster’s experience shows that executing a bricks-and-clicks strategy entails a high degree of difficulty, managing not just two... READ THE FULL ARTICLE →