Product Launch

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Spotlight — episode 9

The day has come and it’s time to launch your product or brand—but are you ready? In this final episode of Spotlight: Concept to Shelf, experts will address the best practices when launching a product: timing, promotion, PR, reaching your audience, and creating a demand generation budget and strategy.


  • Nader Naeymi-Rad



  • Dara Busch

    5W Public Relations
  • Oliver Garfield

    Cos Bar
  • Courtney Regan

    Dir. Global Marketing + Communications,
    Cosmetic Solutions

Supported by

Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >