Selling On Amazon
Beauty Independent conducted surveys of independent brands in 2019 (pre-pandemic) and 2020 (post-pandemic) to explore the diverse experiences of those selling on Amazon. Join Beauty Independent’s Claire McCormack and Elena DiGiovanni and Amazon strategy expert Laura Meyer as they review the survey findings, dive into the working relationships between beauty brands and Amazon and understand the opportunities and challenges of leveraging the platform.
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Expert Dialogue What's Behind Beauty Brands' Uneasy Relationship With Amazon? There are more active Amazon users than people living in Indonesia, the fourth-most populated country in the world with some 273 million inhabitants. The sheer reach of the e-tail giant, which continues to mount, presents an undeniable opportunity for brands to get in front of... READ THE FULL ARTICLE →