Skin & Bodycare Trailblazers

During this In Conversation skincare and body care webinar one famous brand founder advises beauty entrepreneurs to amass as much as $3 million to lay the foundation for success. Then again, she relied heavily on traditional public relations tactics to raise brand awareness in the 2000s, but suggests influencer partners, sampling programs, patents and trademarks should be priorities today. The other founder thinks the job can be done for a $1 million spend, and encourages fellow founders to focus their investment on direct-to-consumer infrastructure and social media advertising.