The Big Opportunity In The Mom & Baby Category

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Roundtable — episode 86

The mom-and-baby category is ramping up as prenatal and postpartum care products—think nipple or stretch mark creams as well as scar ointments and hair growth supplements—are proving to be highly relevant to brands and retailers’ core audience. Join Nader Naeymi-Rad, private label Europelab’s Manon Pilon, founder of retailer Pretty Well Beauty, Jazmin Alvarez, and Nessa Skincare founder Fiona Toomey as they discuss formulation safety and developing products in this universe, whitespace in the category, navigating third-party certifications and what attributes shoppers care most about.


  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent


  • Jazmin Alvarez

    Founder & Chief Curator,
    Pretty Well Beauty
  • Manon Pilon

    Derme & Co.
  • Fiona Toomey

    Founder & CEO,

Supported by

With more than 30 years of expertise in formulating premium skincare products, Europelab offers a wide range of innovative and high performance formulas that meet current industry trends and standards. Their laboratory is committed to selecting high-quality raw materials. Each ingredient is carefully selected in all its integrity to deliver visible and long lasting results. Their plant extracts and essential oils come from organic agriculture, grown without pesticides or herbicides.