TikTok Strategy

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Roundtable — episode 102

TikTok has firmly established itself as a “must-win” channel as founders and media strategists hail the platform’s prompt sales effects— the hashtag #TikTokMadeMeBuyIt has more than 36billion views— and opportunity for creating viral content. Join our host Nader Naeymi-Rad, TikTok’s Ann Krisha Buenaobra, Tower 28 founder Amy Liu and Orveon Global Chief Digital Officer Salima Popatia as they discuss content strategies that work and the benefits of dedicating dollars and time to the popular app.


  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent


  • Ann Krisha Buenaobra

    Beauty Content Partnerships,
  • Amy Liu

    Founder & CEO,
  • Salima Popatia

    Chief Digital Officer,
    Orveon Global