TikTok Strategy

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Roundtable — episode 79

TikTok is climbing the ranks as a “must-win” social channel as many founders and media strategists hail the platform’s prompt sales effects and opportunity for creating viral content. Join Nader Naeymi-Rad and three brand founders as they discuss how they are capitalizing on the TikTok opportunity and share their strategies for building content specific to the popular app.

Hosts

  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent

Panelists

  • Tamika Gibson

    Founder,
    The Hair Diagram

  • Suveen Sahib

    Co-Founder & CEO,
    K18

  • Frances Tang

    Founder,
    Awkward Essentials

Read The Recap

Expert Dialogue TikTok Tips From Beauty Brands That Have Gone Viral On The Platform When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but to leverage social media to fuel awareness and sales. To connect with consumers and hairstylists... READ THE FULL ARTICLE →

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