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Spotlight — episode 13

Beauty’s biggest winners in 2020 were digital first players who were able to seamlessly cater to consumers in lockdown, and those that pivoted quickly to their changing requirements in product and advice. According to Kantar, pure play beauty specialists such as Feelunique and Look Fantastic grew their combined share to 15% of the UK market total, while Amazon doubled its share in the beauty segment to 6%. Learn about important trends, consumer expectations for this channel, and key success factors for brands looking to compete online.


  • Nader Naeymi-Rad



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