Fragrance Founders

Fragrance registered the steepest sales growth of any beauty category in 2024. As “fragheads” or “scentellectuals” continue to cultivate their relationship with fragrance and newcomers are introduced to the category, fragrance industry prognosticators predict 2025 will be another strong year for it. Join Nader Naeymi-Rad and the founders of 3 brands playing in this category as they discuss where their growth is coming from, how their customer is evolving and how they plan to captialize on this major momentum.