12 Trends Redefining Beauty And Wellness Spotted At BITE New York City 2025

The emerging beauty landscape looks radically different from a decade ago. In 2015, when Beauty Independent parent company Indie Beauty Media Group held the first-ever Indie Beauty Expo in New York City, 83...

The Hot Fragrance Category Shows Signs Of Cooling

Growth in the fragrance category, which has been on a hot streak since the pandemic, is cooling. According to consumer insights firm YipitData, beauty’s fastest-growing category was up 14% in the first half of the year compared...

Haircare Emerges As K-Beauty’s Next Big Category

As K-Beauty enjoys a resurgence fueled by virality, affordability, retail expansion and buzzy skincare products and ingredients, a category it’s not famous for yet—haircare—is gaining prominence. Sarah Chung Park, CEO of Landing International, a distributor that has...

4 Popular Wellness Ingredients Crossing Over To Beauty

Resveratrol, niacinamide and vitamin C are among the many ingredients that have transitioned from supplement standards to skincare stars. As the wellness category has exploded into a multitrillion-dollar behemoth with new super-science-y ingestible offerings multiplying, we were wondering,...

Product Developer Julie Pefferman’s Top 8 Indie Beauty Predictions For 2025

The first time Beauty Independent asked cosmetic chemist Julie Pefferman for her annual beauty industry predictions in 2019, she offered several that resonated for years, including a greater emphasis on customer retention and brand acquisitions at earlier...

25 Bold Indie Beauty Predictions For 2025

In writing about China and Japan, economist and outgoing New York Times columnist Paul Krugman refers to properly “downshifting” (in the case of Japan and not so much in the case of China) or managing the economy...