Five Exciting Beauty Trends From The First Half Of 2020

In a typical year, Beauty Independent would have produced four Trend Reports by now, following the four Indie Beauty Expos—Los Angeles, Berlin, Dallas and New York—that were planned for the first eight months of 2020. The...

Why Chocolate Is So Much More Than A Guilty Pleasure

Until a few years ago, most people in the western world may have considered chocolate merely a guilty pleasure. Today, the people behind various cacao-infused items, from foods to skincare products, believe it could be much...

Seven Beauty Ingredients Particularly Relevant Right Now

As consumers stuck at home adhere to shelter-in-place mandates, they care less about perfect nails than they do squeaky clean hands. As they pound on their smartphones with sanitized fingers, they’re busily researching ingredients with antibacterial, antiviral, antiseptic...

Key Takeaways On Coronavirus, Consumer Behavior And The Business Of Beauty

During this period of global pandemic, beauty entrepreneurs must balance decisions about their personal lives with decisions about how to handle their businesses. For a lucky few personal care, cleanser and sanitizer companies, the tough...

A Dozen Indie Beauty Trends Our Editors Spotted At IBE LA 2020

Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted...

Cosmetic Chemist Lizzy Trelstad On Four Trends That Will Make The Beauty Industry Better This Year

I predict less bullshit in the beauty industry this year. By bullshit, I mean marketing nonsense mucking up the good stuff the industry is trying to do with skincare. As a chemist with both formulation and marketing experience...