Trends

India has a deep fragrance heritage, from producing attar, the distillation of flowers, woods and spices, to supplying prized ingredients like sandalwood, jasmine and patchouli for global perfumery and sustaining centuries of perfume manufacturing. Now, a new...

Fragrance sales growth may be cooling, but the category remains beauty’s most active area of consumer conversation. It was up 18.4% last year on artificial intelligence-powered market research platform Spate’s Popularity Index,...

Haircare consumers are waking up to a hard truth: Shower water, not their routines or product ingredients, could be the reason their hair suddenly feels dull, dry or harder to manage. That growing realization, fueled by...

“People talk a lot about community, but nobody really knows how to build one,” says Naomi Emiko, co-founder of marketing agency TNGE Global. Even if the infrastructure behind it is a mystery, she predicts “community” will...

The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...

In the beauty industry, it’s easy to get caught up in sweating the small stuff, from engagement on the latest social media post to the exact discount to offer on a good deal. Sometimes, however, big thinking...