Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution

As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...

Comprehensive Branding Strategies That Break Through Beauty Industry Noise

Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....

Decoding Amazon Success: A Guide For Beauty Brands In 2024

More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...

Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare

Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...

Exploring The Benefits And Opportunities Of Solid Beauty Products

The solid beauty space has evolved well past the modest bar soap. Formulation and application method innovations in tandem with a surge of eco-conscious shoppers have driven brands to wake up what has long been a sleepy category....

The Power Of Holistic Commerce: How To Build An Impactful Digital Brand And Accelerate Growth Through Channel Diversification

With the beauty and wellness industries flourishing, competition in them has been intensifying. To stay competitive, it’s evident that attracting and retaining customers demands nuanced marketing as the days of relatively affordable direct-to-consumer distribution fade into history. This...