White Paper
How Beauty Brands Scale After The DTC Boom: The New Channel Architecture
For much of the 2010s, the playbook for independent beauty brands was clear: launch direct-to-consumer, build community on social media, scale through paid digital and expand into retail selectively, if ever. That formula worked. Until it...
The Cohere Beauty Strategy: Bridging The Gap Between Concept And Clinical Reality
Brands are operating in a high-friction environment defined by saturation, accelerated trend cycles and fragile consumer loyalty. Launching a product isn’t the hard part. Sustaining relevance, credibility and performance over time is. As competitive pressures intensify, the brands...
RoC’s Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver
In 2018, RoC was a profitable, but smaller asset within one of the largest healthcare conglomerates in the world. Six years later, it had tripled global retail sales from roughly $100 million to...
Decoding RoC Skincare: The Science Of A Lasting Beauty Brand
In today’s beauty market, where modern brand builders are challenged by fierce competition, lightning-fast trend cycles and shrinking customer loyalty, scaling a successful beauty brand that will last the ages is no small feat.
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
