White Paper
Fragrance At A Crossroads: How Smart Brands Are Navigating Modern Fragrance Manufacturing
The fragrance category has rarely been more complicated or more interesting to build in than it is right now. Consumer demand is fragmenting in directions that didn’t exist five years ago, sourcing is now as...
Why Your Ads Aren’t Converting—And How Connected Commerce Fixes It
Despite social media’s ability to bridge people and places across platforms, the advertising ecosystem remains highly fragmented, inhibiting consumer brands’ ability to find and convert customers. But connected commerce has quickly risen to the forefront of branded social...
How Beauty Brands Scale After The DTC Boom: The New Channel Architecture
For much of the 2010s, the playbook for independent beauty brands was clear: launch direct-to-consumer, build community on social media, scale through paid digital and expand into retail selectively, if ever. That formula worked. Until it...
The Cohere Beauty Strategy: Bridging The Gap Between Concept And Clinical Reality
Brands are operating in a high-friction environment defined by saturation, accelerated trend cycles and fragile consumer loyalty. Launching a product isn’t the hard part. Sustaining relevance, credibility and performance over time is. As competitive pressures intensify, the brands...
RoC’s Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver
In 2018, RoC was a profitable, but smaller asset within one of the largest healthcare conglomerates in the world. Six years later, it had tripled global retail sales from roughly $100 million to...
Decoding RoC Skincare: The Science Of A Lasting Beauty Brand
In today’s beauty market, where modern brand builders are challenged by fierce competition, lightning-fast trend cycles and shrinking customer loyalty, scaling a successful beauty brand that will last the ages is no small feat.
