Knowledge
Indie Beauty Brand Founders Share Production Nightmares And How They Handled Them
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 13 founders and executives: What’s a production issue you encountered, and how did you handle it?
Beauty Retailers Reveal What Convinces Them To Carry A Brand
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 retail executives: What do you look for in a brand?
Indie Beauty Entrepreneurs Advise Retailers On Driving Their Brands’ Sales At Stores
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What does your most successful retail partner do that you wish became an industry standard?
Indie Beauty Brand Founders On The Dos And Dont’s Of Great Business Partner Relationships
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: How do you ensure your relationship with your business partner is a good one?
Five Key Considerations For Navigating The Beauty Brand Fulfillment Process
Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty products is its own industry inside an industry. Known as fulfillment houses or third-party ...
Indie Beauty Brand Founders Share What They Consider When Expanding Abroad
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: When breaking into a market like Germany, what strategies do you pursue to attract new customers?
