Knowledge
“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting
“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...
Gen Alpha Brand TBH’s Focused, Data-Driven Approach To Converting A Target Rejection Into A Distribution Deal
Founder Risa Barash’s quarter-century of experience building children’s brand Fairy Tale Hair Care’s distribution at chains such as Meijer, Hy-Vee, Walmart, CVS, Ulta Beauty and Target, where she’s watched insurgent brands come and go, convinced...
Like Consumers, Many Beauty Investors Love Dupes
As dupe brands continue to expand (see MCoBeauty’s and Timeless Skin Care’s recent Target launches and Dossier’s attempt to push beyond imitation), Sandra Nait-Amer, managing director at financial services firm Rothschild &...
No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...
From Face To Scalp: Serums Grow The Hair Growth Category
In the fast-growing hair growth segment, pharmaceuticals and their non-prescription cousins, supplements, have long been go-to remedies for hair loss. Now, brands are increasingly turning to topical scalp solutions to grow their hair growth sales even...
Why Hims & Hers Is Winning Over Wall Street As It Clobbers Traditional Beauty Companies
Recent headlines have focused on the beatdown publicly traded beauty companies have taken. Puig, Beiersdorf and L’Oréal’s stocks are hovering just above their 52-week lows and significantly underperforming the S&P. The stocks of other beauty conglomerates...
