Knowledge
Podcast Power: Indie Beauty Brand Founders Discuss The Spoken Word Medium
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Have you ever been on a podcast, and would you recommend it?
Indie Beauty Brand Founders Share The Key Functions They Outsource Versus Keep In-House
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What key functions do you outsource and why?
Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers
Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or production processes and, frequently, support various causes with brand stories and marketing. Increasingly, a number of ...
Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What media mention led to the most sales or exposure for your brand?
Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and enrich the lives of entrepreneurs (most of them women), I was keenly interested in whether the ...
