Knowledge

Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...

On top of the tough job running a brand, shelter-in-place orders increasing around the world to stem the spread of COVID-19 are forcing beauty entrepreneurs to handle childcare and education responsibilities. We wondered how they’re doing with their...

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...