Knowledge
How Indie Beauty Brands Urge Good Reviews And Respond To Bad Ones
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you credibly encourage positive reviews and address negative ones?
Does It Really Take $1.5M To Build A Beauty Brand?
Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: Do you think it costs $1.5 million to ...
Indie Beauty Brand Founders Name Their Dream Business Mentors
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: Which major business leader would you like to have as a mentor?
When Your Brand Is Your Baby, But You’ve Got A Human Baby Too
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you balance your brand with a baby?
Linda Wells Weighs In On Sustainable Beauty, The Future Of Magazines And Flesh At BeautyX Summit
Linda Wells believes sustainability is the next frontier in beauty. Compared to major movements preceding it in the industry, Revlon’s chief creative officer and former editor in chief of Allure said during the BeautyX Media & Influencer Summit on Monday in Los Angeles, “It’s going to be harder and more expensive.” She pointed out ...
Beauty Brand Founders Share Their Thoughts On When Girls And Boys Should Be Allowed To Wear Makeup
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: At what age would you let your children experiment with makeup?
