Knowledge
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
Design Download: The Process And Price Of Getting Brands To Look Great
Sabrina Yavil, former executive director of global marketing at Clinique and director of strategy and planning at Bumble and bumble, is starting work on creating a new brand. As she kicks off the process, she’s thinking through...
What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?
A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying. Products that had been hyped on...
Beauty Brand Founders Shani Darden And Sienna Brown On The Importance Of Mentorship
The mentor-mentee relationship between Sienna Brown, former event planner and founder of the beauty brand Glosshood, and celebrity aesthetician Shani Darden, founder of Shani Darden Skin Care, was jumpstarted by a GIF Brown sent Darden two years ago...
Where Retailers Stand On Mold Concerns Plaguing Clean Beauty
In recent weeks, mold allegations have dogged clean beauty brands. On March 9, Soft Services took to Instagram to ask customers to stop using and discard Theraplush
Analysts Forecast Strong US Beauty Sales Growth In The Years Ahead
Although Ulta Beauty CEO Dave Kimbell recently cautioned that the beauty industry’s momentum in the United States could slow this year, McKinsey & Co. forecasts record growth...
