Knowledge

Before the rise of social media, beauty companies with the most advertising dollars knocked out emerging brands every time. Influencer marketing afforded smaller players a fighting chance to slightly level the playing field. They finally...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What scams have you faced via e-mail or otherwise, and how did you address them?

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?

Hyram Yarbro is often labeled a clean beauty influencer. He’s not against that label, but it’s not totally accurate to describe him. A take-no-crap influencer would be a more precise characterization. “I really believe that, if skincare...

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...