Knowledge
Are Subscription Box Services Worth The Investment For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: Have you participated in a subscription box service and, if so, was your participation worthwhile?
The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters
A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional and upset, to say the least,” she recalls. “How would you feel if your baby was ...
Indie Beauty Brand Founders Divulge How They Secured Capital
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s the best move you made to secure investment?
Indie Beauty Entrepreneurs Reveal Their Brand Crushes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What brand do you admire?
How Indie Beauty Brand Founders Solicit And Respond To Product Feedback
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Where do you get product feedback, and what are key learnings from it?
How Indie Beauty Brands Handle Public Relations
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Do you use an outside firm to manage public relations or take care of it in-house?
