Knowledge
Susan Yara, Naturium And The Makings Of An Influencer Controversy
In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...
Indie Beauty Brand Founders Talk Trademarking And The Costs Involved
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?
From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week
Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...
The Top Three Questions Beauty Brand Founders Ask Formulators
In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?
What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?
What Beauty Retailers Say About The Pledge To Dedicate 15% Of Shelf Space To Black-Owned Brands
On May 29, Aurora James, the designer behind Brooklyn-based accessories label Brother Vellies, called upon retailers to dedicate 15% of their shelf space to Black-owned brands. “Female founders and Black people who are the founders of...
