Brands
What’s Next For May Lindstrom Skin: Fragrance And Retail Growth After Investment
After a four-year hiatus to focus on direct-to-consumer distribution, May Lindstrom Skin resumed retail two years ago and is now building on that momentum with a broader store presence and its...
Ipsy’s Fundraise, Stories & Ink’s Round, Susan Yara’s Playa Play And More Indie Beauty Dish
Stories & Ink, the tattoo aftercare brand founded by Stu Jolley as The Others in 2018, has raised roughly $1.8 million at an $11.2 million pre-money valuation as it sharpens its focus on Amazon and...
Ex-Kenvue And Church & Dwight Execs Launch Dewsy As Body Care’s Next Disruptor
In over three decades in the beauty industry, including as group president of North America and Latin America at Kenvue and CMO at Elizabeth Arden, Kathy Widmer had access to some of the best facial skincare on the...
Ritual Expands Nationwide At Walmart Amid Mass Retail’s Wellness Boom
After an overperforming launch into nearly 500 Walmart doors across four states last October, Ritual is expanding to 1,900 stores across all 50 states this weekend, a 294% bump in store count at the big-box...
Do Vaginas Need Juice?
A new brand is marketing fruit-infused suppositories as “beauty products” for the vagina, promising a sweet scent. Does the vagina need a beauty product? Many women’s wellness insiders say, emphatically, no. British intimate beauty...
How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
