Brands
Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market
A new generation of self-tanning brands is challenging the notion that sun-kissed skin is only for the fair. They’re carving space in the category that’s long overlooked darker complexions as self-tanning product usage among Black consumers...
New Men’s Skincare Brand Dividends Targets Equinox-Going Guys With Longevity Goals
Jake Rosenblum believes men’s skincare is at a turning point. “I have a lot of dads coming to me in their 30s just saying, ‘Hey, man. Like, what’s retinol?’” says the former talent agent,...
Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage
At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...
This Beauty Entrepreneur Is A SNAP Recipient You Don’t Often Hear About
Amid the talk of beauty entrepreneurs achieving billion-dollar exits, entrepreneurs on the other, far larger end of the spectrum—those operating on passion rather than big paydays and often not compensating themselves at all—get overlooked. Colleen Poe,...
SV Labs Creates Launch Lab Manufacturing Platform To Help Brands Capitalize On Buzz
For beauty brands, the race to stay relevant is faster than ever. TikTok-driven micro-trends, influencer collaborations and limited-run drops can explode in hours, leaving them scrambling to keep pace. E-commerce now accounts for...
Verdoie Launches In Retail With Ambitions To Become A Major Mover In Mushroom Beauty And Wellness
After starting in direct-to-consumer distribution in January, Verdoie is putting down roots—or, the parlance of root-free mushrooms, hyphae—by entering retail at Credo Beauty and Pharmacie Continent 7ème. The mushroom-powered Paris-based skincare and wellness brand has arrived on...
