I Opened The First Cosmetics Store From A Native American-Owned Brand. Here’s What It’s Been Like To Build My Business And Operate During The Pandemic.

Ah-Shi Beauty founder Ahsaki Báá LaFrance-Chachere is trying to create a makeup company that’s never existed before: A large beauty industry player led by a Native American bridging products and physical locations, and celebrating people no matter...

Quw’utsun’ Made Founder Arianna Johnny-Wadsworth Honors Indigenous Plant Medicines With Her Skincare Products

A salve can tell an awe-inspiring story. Take Quw’utsun’ Made Devil’s Club Salve. It contains extracts from native plants founder Arianna Johnny-Wadsworth harvests in the mountains of Washington and judiciously transforms into a healing product. The ingredient devil’s club...

Cheekbone Beauty Is Growing Its Business While Valuing Indigenous Communities Over The Bottom Line

Jennifer Harper, the Anishinaabe founder of Cheekbone Beauty, wasn’t raised in a traditional Indigenous community or on a reserve. “I grew up with my mom who was white, who was displaced,” says Harper. “My culture was more...

Marcia Kilgore And Bobbi Brown Spill The Secrets To Their Success

If a beauty concept can’t be easily yakked about at a dinner party, Beauty Pie founder Marcia Kilgore suggests it probably doesn’t have legs. “What would you say about your brand or your offer that’s unique that...

INNBeauty Project Is A Major Bright Spot In Credo’s Selection

Clean beauty brand design is known for serious glass bottles, minimalistic labels, and white, black or muted color palettes. INNBeauty Project has a brighter idea about what clean beauty should be. Founded in November by industry veteran Alisa...

Very Good Light’s David Yi On Normalizing Men’s Makeup, Cancel Culture And TikTok

Very Good Light founder David Yi is undoubtedly the most slaysian editor-in-chief in the beauty journalism business. In fact, his penchant for slaying got him into the business. While editorial assistant at the New York Daily News in...