“The Gospel Of Wellness” Author Rina Raphael On Why The Wellness Industry As We’ve Known It Is Losing Its Grip On Consumers

As a chronicler of the multitrillion-dollar wellness industry, journalist Rina Raphael has interviewed Colleen McCann, Goop’s in-house shaman and the performer of crystal-assisted exorcisms, checked out $495-a-month members-only wellness social club Remedy Club, and taken a class from...

Set To Launch At Sally Beauty, Luxxi Nails Tries To Produce New Press-On Styles At The Speed Of Social Media

Luxxi Nails tries to churn out press-on nail styles as swiftly as designs trend on social media, which is to say pretty damn often. “What we’re doing is we are taking very popular nail styles that you...

Sisterwould Aims To Provide People With Visual Impairments—And Everyone Else—A Moment Of Self-Care In The Shower

Family is integral to Sisterwould, a new prestige haircare and scalp care brand from sisters-in-law Rina Gocaj-Bekiri and Floriye Elmazi. Inspired by their visually impaired mothers, the co-founders incorporated Braille and tactile imprinting on Sisterwould’s Give Me...

Bolden Skincare Launches Products For Melanin-Rich Skin At Walmart

Walmart continues to expand its assortment of indie beauty brands with the arrival of Bolden Skincare. Catering to consumers with Black and brown skin, the brand has entered over 1,000 of the massive chain’s locations nationwide. Its...

Illustrative Of DTC’s Fall From Grace, New Affordable Clean Skincare Brand Frula Beauty Is Going Retail-Only

In her bio for “The Apprentice Aotearoa,” the New Zealand version of “The Apprentice,” serial entrepreneur Erna Basson, a contestant who placed fourth on the reality show last year, ranks herself a 12 on a one-to-10 scale...

Target Is Pink Lipps Cosmetics’ Very First Retailer. Launching At It Wasn’t Easy.

When Kenyata Gant received an email from Target about her brand Pink Lipps Cosmetics entering the chain, she almost ignored it. “It didn’t make sense, I hadn’t pitched, I hadn’t talked to anybody,” she says. “Then, I received...