Brands

Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...

With the legal situation of products containing CBD, THC and Delta 8, a trendy and less trippy type of THC, still murky across the country, many brands and retailers have rethought their approaches to cannabis-infused products,...

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...

Today’s beauty brand founders often didn’t start concocting creams in their kitchens. With digital marketing prowess critical, entrepreneurs with online expertise have been successfully entering beauty by building teams of industry veterans who create products practically guaranteed...

From the pop-idol posters of our teenage years to the duvet covers that have to be just so when we grow up, our bedrooms are an articulation of who we are—and one that’s particularly true to us because...

Ashley Greene Khoury’s body went haywire a few years ago when she stopped using the hormonal birth control she’d been on since she was 16. “I went from experiencing no [period] symptoms to having...