Brands
Why Oui Shave Has Become Oui The People
Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...
After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business
When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...
Pause Well-Aging Founder Rochelle Weitzner’s Take On The Right Way For A Beauty Brand To Talk About Menopause
After Estée Laundry posted about Korres’s White Pine Meno-Reverse last week, the anonymous Instagram account’s followers quickly reacted to the skincare brand’s anti-aging positioning and its suggestion that the new line would negate the effects of menopause...
How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand
Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...
Former Burt’s Bees And Bliss Exec Mike Indursky’s Next Act
With multiple career achievements under his belt from marketing Chesebrough-Pond’s soothing cucumber eye treatments to leadership roles at Burt’s Bees when the natural brand sold to The Clorox Co. and Bliss after Steiner Leisure acquired the legacy property,...
Singing Bowls And Kegelbells: Indie Beauty Media Group Reveals 2019 Best In Show Winners
Awards season isn’t just for Hollywood. Today, Indie Beauty Expo operator and Beauty Independent parent company Indie Beauty Media Group reveals the winners of the 2019 Best In...
