What Indie Beauty Brands Should Know Before Negotiating With Manufacturers

There is no beauty industry without beauty products. To make most beauty products, brands turn to contract manufacturers specializing in the mass production of market-ready skincare, haircare and cosmetics. Across the country, there are 190 skincare contract manufacturers...

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

Beauty On Amazon Part 1: What Has Amazon Done In Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

Beauty Brands Spill The Beans On The B Corp Certification Process

Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Labs, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards of...

Carbon Neutrality Is Becoming More Popular For Consumer Brands. Here’s How It Works.

In today’s beauty industry, green is becoming the new clean. The climate debate brands are having isn’t over the causes of rising global temperatures, but what specific steps they should take to save the planet. After scrutinizing virgin...