Beauty On Amazon Part 5: What Does The Future Hold For Amazon?

Over the past year, Beauty Independent’s Beauty On Amazon five-part series has examined Amazon’s place in the beauty industry—where it stands now, where the platform has ambitions of going and how the industry has evolved its...

Carbon Offsetting In Beauty: The Good, The Complicated And The Controversial

As beauty and wellness brands sprint to brandish their eco-conscious bona fides, many are adding carbon neutrality to their growing to-do list of green initiatives. Being carbon neutral doesn’t mean beauty brands don’t emit carbon in the course...

Five Strategies For Developing Beauty Products For Diverse Customer Bases

Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...

Five Things Brands Need To Consider To Be Retail Ready

Direct-to-consumer distribution has been a go-to strategy for cash-strapped startups because of its low barriers to entry, but retail still has major benefits for business.   Even as some brick-and-mortar concepts, particularly department...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...