Why Retail Media Networks Are Gaining Traction In Beauty And Beyond

As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies looming next year—brands are diversifying their spend, and the retail media network is emerging as...

How To Measure And Improve Customer Loyalty

New isn’t always better, especially when it comes to customers. In a beauty industry deluged with trends, products and brands, companies that hold onto customers over time stand out in a crowd of Teflon operations. “If you want...

All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail

The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...

Everything Brands Should Know About Ulta Beauty

Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...

Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites

It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....

Valuation Considerations For Early-Stage Beauty And Wellness Businesses

In 2021, there’s been a bull market for beauty and wellness businesses. With the year wrapping up, acquisitions of Youth To The People, Sol de Janeiro, Ouai, and Billie by L’Oréal, L’Occitane, Procter & Gamble, and Edgewell Personal Care respectively, have been...