Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into any foreign market can be daunting, and the EU is no exception. There are different retail ...
Four Pitch Deck Pitfalls To Avoid When Pitching Investors
Fundraising can sometimes feel like a black box. Which investors should I target to invest in my company? How do I get their attention? What type of information do they need from me? A pitch deck is one of the most effective mediums to reach investors and communicate your brand message. A successful pitch ...
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you must obtain a contract with a manufacturer’s representative or a professional product distributor. Today, these gatekeepers want much ...
A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% last year to $900 million, according to Kline. While the segment is growing, it’s ruled by brands — Kline names SkinCeuticals, SkinMedica and Obagi as the top three professional skincare players ...
The Essential Elements Of Facebook Advertising
There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social media platforms and their perhaps unparalleled abilities to showcase highly visual beauty products, the allure of ...
How To Climb The Walls Of Amazon
For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with heightened restrictions making listing as a beauty seller extremely challenging if not almost impossible. The consequence ...