All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail

The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...

Everything Brands Should Know About Ulta Beauty

Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...

Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites

It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....

Valuation Considerations For Early-Stage Beauty And Wellness Businesses

In 2021, there’s been a bull market for beauty and wellness businesses. With the year wrapping up, acquisitions of Youth To The People, Sol de Janeiro, Ouai, and Billie by 

Alternatives To Virgin Plastic Are Far From Perfect. Here’s What You Need To Know About Them.

Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...

Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now

The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...