Four Keys To Conducting A Market Analysis In The Beauty Sector

When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in...

Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

The Art Of Forecasting First-Year Sales

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

What It Takes To Get On Grocery Store Shelves

Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...

What Indie Beauty Brands Should Know Before Negotiating With Manufacturers

There is no beauty industry without beauty products. To make most beauty products, brands turn to contract manufacturers specializing in the mass production of market-ready skincare, haircare and cosmetics. Across the country, there are 190 skincare contract manufacturers...

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...