Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...

Launching A Product Is Hard. These Are The Steps Brands Should Take To Do It Right

To Courtney Regan, director of global marketing and communications at Cosmetic Solutions, it can’t be emphasized enough that launching a product is the most pivotal milestone in a brand’s life cycle. “You’ve been through the product development...

Three Critical Steps For Bringing A Beauty Product To Market

Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do...

Essential Steps For Building A Beauty Brand

When Danish-born Kirsten Kjaer Weis started her brand journey in the early 2000s, she admits she was completely unprepared. While working as a makeup artist in New York City, she noticed a lot of models were dealing...

Three Critical Phases Of Formulation And Product Development

When Sarah Brown, founder of skincare brand Pai, couldn’t find a solution to her chronic urticaria, a condition that caused itchiness and hives on over 80% of her body, she created the remedy herself. “One...