Core Concepts
Less Is More: A Strategic Guide To Cutting SKUs
When co-founders Connie Lo and Laura Thompson decided to cut the lowest-performing 15% to 20% of Three Ships‘ stockkeeping units last year, it was a risk they weren’t entirely sure would pay off. They were concerned the...
How To Crack The Assortment At Fast-Growing Facial Bars
As brands look to sell products beyond their websites and retailers, many of which are pulling back from newness in pursuit of profit, they’re clamoring to get into the fast-growing facial bar sector. The...
Interested In Getting Into Bluemercury? Here’s What You Need To Know
Frustrated by the uninspiring experience of shopping for beauty in department stores, Marla Beck launched Bluemercury in 1999 with her husband Barry to foster shoppers’ discoveries of indie beauty brands. “I always...
5 Things To Know Before Embarking On A Friends And Family Fundraise
Britta Chatterjee, co-founder of haircare brand Odele, compares fundraising to “walking down my street naked.” She says, “It’s a very vulnerable process to put yourself out there, at least it was for me.” Asking family and...
Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA
In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...
Interested In Getting Into Cos Bar? Here’s What You Need To Know
Disillusioned by the prevailing department store model with siloed beauty counters, entrepreneur Lily Garfield founded specialty luxury beauty retailer Cos Bar in 1976 to be the complete opposite. “The whole concept with Cos Bar was,...
