How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you must obtain a contract with a manufacturer’s representative or a professional product distributor. Today, these gatekeepers want much ...
A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% last year to $900 million, according to Kline. While the segment is growing, it’s ruled by brands — Kline names SkinCeuticals, SkinMedica and Obagi as the top three professional skincare players ...
The Essential Elements Of Facebook Advertising
There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social media platforms and their perhaps unparalleled abilities to showcase highly visual beauty products, the allure of ...
How To Climb The Walls Of Amazon
For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with heightened restrictions making listing as a beauty seller extremely challenging if not almost impossible. The consequence ...
How To Handle Retail Returns And Establish Online Return Policies
We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers as well as shoppers. “It’s a given of business that brands will be asked for returns, ...
Accelerator And Retail Mentorship Programs: Application, Attendance And Outcomes
If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often come with entrepreneurial existences. These programs gather startups together to benefit from shared lessons, careful examinations ...