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You Made It Into Retail. Now What?
For many emerging beauty brands, landing a national retail account is a defining milestone. Months or even years of product development, brand building and community engagement culminate in the moment a purchase order arrives.
The New Mandate For Beauty CEOs
In a market defined by compressed exit timelines, tighter capital, omnichannel fragmentation and digital disruption, the CEO hire may be the single most consequential decision a board makes. It’s no longer enough to simply steer a...
Scaling At The Speed Of Tech: Don’t Let ERP Slow Success
As fast-growing brands expand across channels and product lines, many are finding that spreadsheets can’t keep up, pushing them toward ERP-style systems to prevent inventory errors and unlock scalable growth. “Managing inventory in spreadsheets...
Packaging, Speed And Scale: How Selfnamed Is Helping Beauty Brands Launch Differently
The rise of social commerce isn’t only changing the way people shop, it’s also reshaping how quickly brands must move to stay relevant. Social commerce accounted for around 17% of total online sales...
Why Kiyomi Skin Is Betting On Cellular Energy As The Next Skincare Frontier
As skincare shifts from surface-level fixes to deeper biological support, a growing cohort of brands is rethinking what’s happening in the skin as aging, stress and imbalance take hold. For Kiyomi Skin, the...
Connected Commerce: How Navigo Is Redefining Digital Marketing Strategy
As the beauty retail landscape fragments, beauty e-commerce agency Navigo Marketing is helping brands move away from siloed channel strategies toward a more integrated approach to growth. Rather than optimizing...
