“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos

Flip wants to flip the script on the online beauty and wellness shopping experience.  Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...

Media Lab Science Brings Clinical Testing Into The Social Media Age

A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...

Five Digital Beauty Platforms Helping Consumers Sift Through The Crowded Market

As customers seek easier and more personalized ways to discover, evaluate and purchase beauty products, digital beauty platforms are multiplying with solutions for frugal, sensitive-skinned and ingredient-informed consumers, among every subgroup imaginable. The platforms are curating product suggestions...

Digital Destination Beautytap Gathers Reviews By Beauty Professionals And Will Disperse Them To Retailers

The voices of beauty authorities have largely been silent in online product reviews. Beautytap is out to amplify them. The digital platform has morphed from a K-Beauty content website into a hub for nearly 50,000 beauty professionals,...

Knowhere’s Chatbots Have Beauty On Their Artificial Brains

Anybody can put up a website these days, but not anybody can make it deftly interact with customers. Chatbots offer the promise of advancing small businesses’ abilities to provide top-notch customer service. In 2016, Frederik Schröder co-founded Knowhere...

Beauty Backer Is Launching The First Beauty-Specific Crowdfunding Platform

Self-professed amateur inventor Jacqueline Gutierrez wanted to bring her idea for clip-free extensions letting people easily dabble in different colors without damaging their hair to life, but ran into a common problem: money. She estimated it would take...