Selva Ventures On What It Takes To Build A Mainstream CPG Brand

Selva Ventures has what seems like a very straightforward mission of investing in brands that make consumers’ lives better. However, accomplishing that mission is anything but straightforward. There are the complicated matters of sorting through distribution strategy...

Willow Growth Partners’ Deborah Benton On Fair Early-Stage Deals, Launching A Brand In A Down Market And The Metaverse

Deborah Benton, founder and managing partner Willow Growth Partners, an investment firm constructed specifically to support early-stage consumer brands, is the first to acknowledge she was part of a problem she’s now trying to solve. “I had...

What Constitutes A Cult Brand, According To Cult Capital

Cult Capital has a pretty remarkable track record of picking beauty companies that build cult brands. In 2015, the growth capital investment firm formerly known as JMK Consumer backed sunscreen specialist Supergoop, and baby and kids’...

Aria Growth Partners’ Trevor Nelson And Jackie Dunklau On The Strength Of Beauty As Retailers And Consumers Shift

Trevor Nelson and Jackie Dunklau have been involved with scores of investments in brands across almost every consumer packaged goods category, including beauty, personal care, food, beverage, household, baby and pet products. Think Barkthins, Evol Foods, Daily Harvest...

True Beauty Ventures’ Cristina Nuñez On Bridge Mentorship, Missteps Indie Brands Make And Hot Beauty Categories

About a year and a half ago, Cristina Nuñez and Rich Gersten set out on a novel project to establish True Beauty Ventures as a venture capital firm with operational and financial expertise focused on beauty and...

Why Swiftarc Ventures Is Betting On Beauty Startups

Swiftarc Ventures is getting serious about the beauty industry as venture capital’s profile in it heightens. Established in 2019 by Zohar Ziv, former COO of Ugg owner Decker Outdoor Corp., Frank Krasovec, co-founder of Domino’s Pizza’s...