Retailers

Artificial intelligence is beauty’s newest gatekeeper, and it’s not easily impressed. More than half of consumers report abandoning a purchase after an AI assistant surfaced concerns about a product due to incomplete, inconsistent or poorly documented information,...

American beauty shoppers have spoken: They want K-Beauty. The question that isn’t settled is where they want to buy it. CJ Group-owned Olive Young, South Korea’s dominant beauty retailer with 1,380 stores and $4.2 billion in sales,...

For beauty brands chasing growth on TikTok Shop, the algorithm isn’t the main challenge. The economics are. Beauty sales on TikTok Shop jumped 96% in the first quarter to nearly $1 billion, according to data intelligence platform

Launching at Sephora is only the beginning, not the end goal, of building a sustainable beauty brand. In acknowledgment of that reality, the beauty specialty retailer is revamping its Accelerate program for emerging brands to focus...

As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. According to a report from beauty e-commerce agency Navigo, the...

Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with