Ex-Barneys Buyer Kristy Masbang Is Turning Olivela Into A Must-Visit Destination For Classic And Cult Beauty Brands

Luxury consumers don’t leave their ethics behind when they shop—and Olivela understands that. Started by serial entrepreneur Stacey Boyd in 2017, the e-commerce startup, which raised $35 million in series A funding last year, intertwines philanthropy, and...

How Pretty Well Beauty’s Jazmin Alvarez Is Changing Clean Beauty Shopping For The Better

Leading production and casting for Fenty Beauty’s digital launch in 2017, Jazmin Alvarez was integral in the brand’s efforts to place diversity at the center of the conversation in the makeup category. In the clean beauty segment, however,...

Aˈme-ke Is A One-Stop Online Shop For Black-Owned Brands Across Beauty Categories

Shortly after Fenty Beauty launched in 2017, Emeka Anyanwu, an attorney who’d recently gotten an MBA, took notice of Black-owned beauty brands entering retailers like Sephora, Ulta Beauty and Target. “It was an exciting time for Black-owned beauty...

Swan Beauty Customizes Online Beauty Shopping With Artificial Intelligence And Human Expertise

Miss pre-coronavirus beauty shopping? Digital data expert Leigh Humphrey and makeup artist Lindsey Regan Thorne feel your pain. The duo is launching online concierge concept and e-commerce platform Swan Beauty in September to create the next best...

New E-Commerce Destination Candour Beauty Is By And For Black Women

For IT consultant Jacqueline Kusamotu, beauty shopping hasn’t been an ideal experience. “I’ve always loved Space NK because they have fantastic service in their physical stores. All of their staff is very knowledgeable, and they are familiar with...

How German E-Tailer Niche Beauty Became A Leading Launchpad For Indie Beauty Brands

Niche Beauty isn’t the niche operation it used to be. Founded in 2011 to bring brands distributor Atout Cosmetics was expanding in German-speaking countries online, Douglas, the biggest beauty retailer in Europe with about 2,400...