Amazon Beauty’s Winner-Take-More Dynamics

As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. According to a report from beauty e-commerce agency Navigo, the...

In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery

Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with

Target’s Top Skincare Brands Show What Wins: Value, Utility And Hero Products

Target’s bestselling skincare brands in the first quarter reveal a category driven by distinctiveness, routine utility, accessibility and impulse appeal rather than any single product trend or positioning strategy. According to a new report from...

The Brutal Economics Of Beauty Specialty Retail

For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...

Milan Laser Hair Removal Built A 400-Location Chain By Rejecting The Traditional Med-Spa Model

Laser hair removal has been one of aesthetics’ most commoditized services: sold in discounted packages, marketed through aggressive promotions and offered almost everywhere from local med-spas to national chains.

How Beauty Brands Make The Cut At—And Get Cut From—Erewhon

Barneys New York may be mounting a comeback, but for those in the consumer packaged goods category, Erewhon is practically the new Barneys. Investors, retailers and shoppers scour its shelves for the next big thing,...