How To Properly Test For Product Safety

Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line. After all, product safety is top of...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...

Paula’s Choice, BH Cosmetics And Vella Bioscience CMOs On Their Brands’ Marketing Priorities

Marketing has been reshaped in recent years thanks to the rise of social media and the powerful shift toward digital commerce. No matter whether a beauty brand is centered on direct-to-consumer distribution and...

The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success

Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...

What John Burry Learned About The Challenges Of Brand Incubators From Running Brandable

In the consumer packaged goods industry, a confluence of factors, including an influx of venture capital, low barriers to entry in direct-to-consumer distribution, shifting generational product preferences and retailers hungry for younger consumers, has sparked a boom in...

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...