Expert Dialogue
How Haircare Became Prestige Beauty’s Hottest Category
Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus...
How Bask & Lather Used TikTok Shop To Power A 9-Figure Business
Bask & Lather has become one of TikTok Shop’s breakout beauty successes. The bootstrapped textured haircare brand ranked No. 8 on e-commerce intelligence platform Charm.io’s list of top beauty brands on the platform during the first...
Why Grüns’ $1.2B Exit Marks A Reset In CPG Investing
After years of caution, Brian Sugar, co-founder of Sugar Capital, believes the $1.2 billion exit of portfolio company Grüns should lay to rest any lingering concerns that consumer brand investing is a bad bet and boost...
Why Oddity’s Stock Plunged 50% And What It Means For Other Brands
Oddity Tech is aptly named. It’s always stood apart in the beauty industry, neither fully a technology company nor purely a product brand, but a performance marketing engine with a maximalist approach to makeup. The parent...
Eco-Conscious Founders Face A Consumer Backlash, But Remain Optimistic About Sustainable Beauty’s Future
Sustainable beauty’s recent heyday, which peaked in the late 2010s and early 2020s as refillable, plastic-free and solid-format brands gained momentum, now feels like a different era. Inflation, social media-fueled trend cycles and heightened price sensitivity...
Here’s Exactly How Beauty Brands Are Putting AI To Work
Count the beauty industry among the non-skeptics when it comes to artificial intelligence. According to a survey of beauty brand CEOs by Beauty Independent parent company Indie Beauty Media Group, 94% say they’re using...
