Pink Moon Co.’s Lin Chen On Preparing For International Expansion
The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports to their international destinations of choice. Prior to starting the consultancy Pink Moon Co., which ...
Jeanne Tamayo Takes Us Inside The Mind Of A Retail Buyer
Disruption in the beauty industry hasn’t dethroned retail buyers. They remain powerful gatekeepers that brands must please to achieve distribution objectives. Buyers cultivate captivating assortments, help move products off the shelves and amplify their employers’ businesses. Jeanne Tamayo knows the role well both from brand and retailer perspectives. The senior beauty buyer at television ...
Formula Botanica’s Lorraine Dallmeier On Arriving At The Right Manufacturing Process
Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, and co-founder of consultancy Green Alchemy, has advised thousands of beauty entrepreneurs attempting to put their ideas into practice. Their questions often coalesce around settling on manufacturing processes, an obligatory step from product consideration to completion. “People ...
Melody Bockelman Reveals The Best-Kept Secrets Of Successful Beauty Brand Launches
Melody Bockelman is tearing down the wall of beauty industry secrecy. With several years working in contract manufacturing and launching e-commerce sites on her resume, she introduced the blog Private Label Insider in 2010 to answer questions founder hopefuls had difficulties finding answers to. “Up until then, the industry was hush-hush, and people had ...
Ritual Rebellion’s Izzy Sapien On Developing Effective Email Campaigns
Email is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that if you don’t have those set up,” warns Izzy Sapien, founder and CEO of
Genie Supply’s Megan Cox Breaks Down The Basics Of Cosmetic Product Manufacturing In China
Megan Cox was fed up. After two failed attempts at brushes for her brand Amalie’s Wink lash and brow oil, she decided to take tackle the matter head-on and ventured to China to nail down the right packaging in person. Four months into the trip, Cox settled on much better brushes, ...