A Veteran Buyer On How Indie Beauty Brands Can Win Over Retailers Challenged By The Pandemic

Challenging for indie beauty brands prior to the pandemic, the retail environment is getting exceedingly tougher due to it. Melissa D’Aquila, who spent 11 years as a buyer at Lord & Taylor, the last two dedicated to...

How Can Indie Beauty Entrepreneurs Access Benefits Under The CARES Act? Your Questions, Answered

Signed into law a week ago by President Donald Trump, the Coronavirus Aid, Relief and Economic Security Act, also known as CARES Act, is a $2 trillion aid package designed to prop up the economy, protect jobs, and...

Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events

In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands have the...

This Skincare Entrepreneur Was Formerly A Federal Reserve Economist. Here Are His Tips To Get Brands Through COVID-19’s Financial Fallout.

Before launching Men’d Skin Co. last August, I spent three years as an economist at the Federal Reserve Bank of New York, and five years as a data scientist and commercial risk manager at a major credit card company....

From One Indie Beauty Entrepreneur, A Rallying Cry For The Indie Beauty Community Coping With The COVID-19 Crisis

We are a week into having closed The Sunscreen Company’s offices in Ottawa due to the coronavirus guidelines issued by the Public Health Agency of Canada. The province where we are, Ontario, has declared a state of...

Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts

In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...