Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?

How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...

McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year

While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...

How Cautious Beauty Investors Are Evaluating Brands Today

Beauty M&A is expected to increase this year, but that doesn’t mean investors and strategic buyers will become less choosy with their targets, according to dealmakers involved in the industry.  “Desirable brands...

From Different Packaging For Different Distribution To Low-pH Products, Trends Behind-The-Scenes Beauty Companies See Bubbling Up

Many beauty brands are trying to incorporate sustainability measures, but the production processes and packaging responsible for making and encasing their products don’t necessarily support their sustainability ambitions. The good news, according to beauty suppliers, is...

Why Founders Think DTC Is Being Underestimated Today And Other Takeaways From Uplink Expo LA 2024

Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....

“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success

TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...