Big, Better, BeautyX: IBMG Co-Founder Nader Naeymi-Rad On Spreading More Knowledge In 2019
By the third, and last, educational event in 2018 held by the Indie Beauty Media Group—the BeautyX Capital Summit in New York in late August—attendance had more than doubled from the debut event in January. With an upswing like that, the BeautyX Summits promise to be bigger and better in 2019 than ...
10 Things I Wish I Knew Before Starting My Skincare Brand
When I launched Jillian Wright Skincare in 2013, I was leading a well-developed, high-profile clinical skin spa on Manhattan’s Upper East Side. I was bright-eyed, optimistic and, definitely, a bit naive. I figured I would have 50 retailers within months. I had experience, a great reputation and loyal clientele. After 15 years and 12,000 ...
BS Detector Estēe Laundry Prognosticates About The State Of The Beauty Industry In 2019
In 2018, it wasn’t just scandalous political news that spread like head lice in a kindergarten classroom. In the beauty world, we watched the tone-deaf, thoughtless, underhanded and cantankerous moves of brands, influencers and industry luminaries go on global blast in a matter of minutes. Has the amount of shameful activity ...
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post on Monday, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements are advertising and regulated as such by the Federal Trade Commission, the agency policing deceptive marketing.
Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers
Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or production processes and, frequently, support various causes with brand stories and marketing. Increasingly, a number of ...
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and enrich the lives of entrepreneurs (most of them women), I was keenly interested in whether the ...