Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty

As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...

Three Critical Phases Of Formulation And Product Development

When Sarah Brown, founder of skincare brand Pai, couldn’t find a solution to her chronic urticaria, a condition that caused itchiness and hives on over 80% of her body, she created the remedy herself. “One...

Where Beauty Industry M&A And Sales Performance Stand

Amid the pandemic, mergers and acquisitions in the beauty industry have demonstrated remarkable strength. In the third quarter, deal volume almost returned to historic levels, according to Nini Zhang, director of luxury, beauty and apparel at Credit...

Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience

The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...

Odele’s Co-Founders Share Five Crucial Brand Launch Strategies

In January of last year, Odele put clean haircare on the retail map in a big way by rolling out to around 1,000 Target stores. Priced for the mass market at $11.99 each, the emerging brand’s products include...