Beauty Packaging Design In The Age Of Omnichannel Retail

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...

“Quality Of Revenue Matters”: Tengram Capital Partners’ Richard Gersten On His Investment Strategies And The Mistakes Young Beauty Brands Make

In the beauty industry, investors don’t usually have the name recognition of successful entrepreneurs and long-tenured executives. Richard Gersten is an exception. Among the beauty business cognoscenti, the Tengram Capital Partners partner is a well-known entity—and, for...

Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns

Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...

How Beauty Brands Establish A Strong Foundation From Which To Scale

If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...

A Look At The Complicated Rules Governing Influencer Partnerships

In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...

The Gatekeeper: Christoph Honnefelder On What Makes A Brand Intriguing To Top European Beauty Retailer Douglas

Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to...