Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty beauty retailer long before her fragrance brand took shape. “I was a big fan since I ...
KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes
For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a growth goldmine. However, getting into boxes isn’t as easy as receiving them. There are
Fairy Tales Founder Risa Barash On The Realities Of The Salon Segment For An Emerging Brand
Risa Barash, owner and founder of Fairy Tales Hair Care, believes the traditional barrier between the professional salon and retail channels is undermining the growth potential of emerging brands. Four years ago, she confronted a difficult distribution question: Should she sell her natural children’s hair care brand at stores or stick to professional
Pink Moon Co.’s Lin Chen On Preparing For International Expansion
The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports to their international destinations of choice. Prior to starting the consultancy Pink Moon ...
Jeanne Tamayo Takes Us Inside The Mind Of A Retail Buyer
Disruption in the beauty industry hasn’t dethroned retail buyers. They remain powerful gatekeepers that brands must please to achieve distribution objectives. Buyers cultivate captivating assortments, help move products off the shelves and amplify their employers’ businesses. Jeanne Tamayo knows the role well both from brand and retailer perspectives. The senior beauty buyer at television ...
Formula Botanica’s Lorraine Dallmeier On Arriving At The Right Manufacturing Process
Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, and co-founder of consultancy Green Alchemy, has advised thousands of beauty entrepreneurs attempting to put their ideas into practice. Their questions often coalesce around settling on manufacturing processes, an obligatory step from product consideration to completion. “People ...