Six Key Factors To Think About When Selecting A Logistics Partner

When it started in 2016, Vegamour was structured to handle logistics in-house. Its hero product was an eyelash growth serum in a small tube, and it could send out up to 1,000 orders a day at $2.50...

Leading Retail Brands On 2020 Pivots And 2021 Forecasts Amid Uncertainty

This year has been unlike any other, creating unforeseen challenges for entrepreneurs, from supply chain shortages and soaring unemployment to a work-from-home revolution and e-commerce boom. Persistent questions about the effects of the pandemic and economic...

What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going

Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...

Brand Execs Predict Haircare’s Strength Will Persist After The Pandemic

Dan Langer, president of R+Co, foresees a bright future for elevated haircare driven by uncompromising consumers attracted to what he calls the “new luxury.” “The new luxury really is about merging high-performance with conscious ingredients [and] sustainability,” he...

Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty

As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...