Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and e-commerce have introduced pop-ups, stores and salons. Christopher Skinner, founder of School House, a creative ...
How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.   Learning how to pitch is a bit like giving birth. It’s a difficult, nerve-racking process, ...
The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters
A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional and upset, to say the least,” she recalls. “How would you feel if your baby was ...
Strategic Angel Tina Bou-Saba Talks Early Stage Investment In The Beauty Space
With multi-million dollar cash infusions continuing to roll in at a fevered pace, beauty remains an exciting place to be a brand founder. For beauty bosses, this excitement comes with a myriad of questions. Beauty neophytes turned founders still learning the ins-and-outs of contract manufacturing now feel compelled to understand the intricacies ...
Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department store company’s former vice president and divisional merchandise manager for beauty spoke during an intimate session ...
Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty beauty retailer long before her fragrance brand took shape. “I was a big fan since I ...