10 Factors Retail Buyers Weigh When Deciding Which Beauty Brands Earn Shelf Space

In 2018, Beauty Independent asked Kelly St. John, founder and CEO of strategic growth advisory KSJ Collective and former VP and DMM for beauty at Neiman Marcus, for 10 tips on how emerging brands could win...

When Everything’s Wellness, How Do Brands Compete?

In 2026, investors are no longer asking, “What is wellness?” They’re asking, “What isn’t wellness?” With estimates valuing the global wellness market at between $2 trillion and $6 trillion, panelists at Beauty Independent’s Dealmaker Summit...

Ulta Beauty, Violet Grey And Printemps On Beauty Retail’s Human Advantage In The Age Of AI

In the era of artificial intelligence, human intelligence and interaction may become beauty retail’s greatest competitive advantage. “As we get more digital and get more isolated, how do we make sure that we’re keeping a human...

How Haircare Became Prestige Beauty’s Hottest Category

Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus...

How Bask & Lather Used TikTok Shop To Power A 9-Figure Business

Bask & Lather has become one of TikTok Shop’s breakout beauty successes. The bootstrapped textured haircare brand ranked No. 8 on e-commerce intelligence platform Charm.io’s list of top beauty brands on the platform during the first...

Why Grüns’ $1.2B Exit Marks A Reset In CPG Investing

After years of caution, Brian Sugar, co-founder of Sugar Capital, believes the $1.2 billion exit of portfolio company Grüns should lay to rest any lingering concerns that consumer brand investing is a bad bet and boost...