Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers
Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or production processes and, frequently, support various causes with brand stories and marketing. Increasingly, a number of ...
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and enrich the lives of entrepreneurs (most of them women), I was keenly interested in whether the ...
Sundial Brands CEO Richelieu Dennis On What Beauty Entrepreneurs Should And Shouldn’t Do When Seeking Capital
Richelieu Dennis hasn’t slowed down since selling Sundial Brands, the company he launched with his mother Mary and college roommate Nyema Tubman in 1991, to Unilever last year. In addition to staying atop Sundial Brands as CEO and executive chairman, he’s chair and CEO of Essence Ventures, owner of Essence magazine, and spearheads ...
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and e-commerce have introduced pop-ups, stores and salons. Christopher Skinner, founder of School House, a creative ...
How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.   Learning how to pitch is a bit like giving birth. It’s a difficult, nerve-racking process, ...
The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters
A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional and upset, to say the least,” she recalls. “How would you feel if your baby was ...