The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters
A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional and upset, to say the least,” she recalls. “How would you feel if your baby was ...
Strategic Angel Tina Bou-Saba Talks Early Stage Investment In The Beauty Space
With multi-million dollar cash infusions continuing to roll in at a fevered pace, beauty remains an exciting place to be a brand founder. For beauty bosses, this excitement comes with a myriad of questions. Beauty neophytes turned founders still learning the ins-and-outs of contract manufacturing now feel compelled to understand the intricacies ...
Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department store company’s former vice president and divisional merchandise manager for beauty spoke during an intimate session ...
Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty beauty retailer long before her fragrance brand took shape. “I was a big fan since I ...
KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes
For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a growth goldmine. However, getting into boxes isn’t as easy as receiving them. There are
Fairy Tales Founder Risa Barash On The Realities Of The Salon Segment For An Emerging Brand
Risa Barash, owner and founder of Fairy Tales Hair Care, believes the traditional barrier between the professional salon and retail channels is undermining the growth potential of emerging brands. Four years ago, she confronted a difficult distribution question: Should she sell her natural children’s hair care brand at stores or stick to professional