How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula to the sensation of packaging, people’s responses to beauty merchandise are filtered through their interactions with ...
How Standout Exhibition Spaces At IBE Dallas Incorporated Technology, Collaboration And Sustainability
Sometimes taking a chance is all about timing. The most intimate of Indie Beauty Expo’s three American trade shows, IBE Dallas is a great stage for being daring with a well-designed space that elevates your brand to the next level. IBE New York has more than double the number of exhibitors, and it’s ...
Five Key Considerations For Navigating The Beauty Brand Fulfillment Process
Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty products is its own industry inside an industry. Known as fulfillment houses or third-party ...
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have been some magnificent ones (18.21 Man Made’s whiskey bar setup still makes me thirsty) and plenty ...
Linda Wells Weighs In On Sustainable Beauty, The Future Of Magazines And Flesh At BeautyX Summit
Linda Wells believes sustainability is the next frontier in beauty. Compared to major movements preceding it in the industry, Revlon’s chief creative officer and former editor in chief of Allure said during the BeautyX Media & Influencer Summit on Monday in Los Angeles, “It’s going to be harder and more expensive.” She pointed out ...
Big, Better, BeautyX: IBMG Co-Founder Nader Naeymi-Rad On Spreading More Knowledge In 2019
By the third, and last, educational event in 2018 held by the Indie Beauty Media Group—the BeautyX Capital Summit in New York in late August—attendance had more than doubled from the debut event in January. With an upswing like that, the BeautyX Summits promise to be bigger and better in 2019 than ...