The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

Skincare Can Be Certified Cruelty-Free, Vegan And Organic. Now, A New Certifier Validates It’s Microbiome-Friendly, Too.

Skin, the largest organ, has company: a veritable carpet of microscopic bacteria, fungi and viruses known collectively as the microbiome. A decades-old medical discovery that’s just now filtering into the vernacular, the microbiome...

The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...

Beauty Packaging Design In The Age Of Omnichannel Retail

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...

“Quality Of Revenue Matters”: Tengram Capital Partners’ Richard Gersten On His Investment Strategies And The Mistakes Young Beauty Brands Make

In the beauty industry, investors don’t usually have the name recognition of successful entrepreneurs and long-tenured executives. Richard Gersten is an exception. Among the beauty business cognoscenti, the Tengram Capital Partners partner is a well-known entity—and, for...

Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns

Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...