Looking To Enter The Mom And Baby Category? Here Are Some Factors To Consider.

More and more beauty entrepreneurs are looking to create mom and baby products, which they view as filling a white space and having the potential to attract loyal lifetime customers. However, the mom and baby category isn’t the...

HydroPeptide Founder April Zangl Peck Is Closing Her Second Brand, Save Me From. She’s Spilling On Her Missteps So You Can Avoid Them.

After selling skincare brand HydroPeptide in 2016, April Zangl Peck was determined to do things differently with her second beauty venture. She began HydroPeptide in 2004 with a single formula produced by a small manufacturer, packaging that...

A Look At The Beauty Industry Today: The New Lipstick Index, No IPOs, Cost Hikes And Inelastic Prices

Sorry beauty brands and consumers, costs aren’t coming down. At least that’s what Nini Zhang, investment banking director of luxury, beauty and apparel at Credit Suisse, is predicting. In last Wednesday’s Beauty Independent In Conversation...

Crucial Steps To Follow If You’re Expanding Your Beauty Brand Internationally From Someone Who’s Done It

The idea of expanding your business to another country is undoubtedly alluring. The goal is to increase your customer base and revenue, but it’s important to evaluate the challenges that international expansion poses. It’s not as simple as...

Glow Recipe, Asutra And Golde On External Funding, Retail Distribution, Manufacturing And Merchandise

In today’s crowded market, beauty and wellness entrepreneurs face steep challenges, including establishing compelling brand identities, building awareness and managing resources. For those seeking to reinvent or reenergize a category, the challenges can be even steeper. For...

Violet Grey, Olivela And BeautyBeez Dish On Beauty Categories They’re Ramping Up

The pandemic changed consumer habits in some unusual ways. Few beauty industry insiders predicted fragrance, for instance, would take off as it has. Retailers have been adjusting to suit the transformed demand. For last Wednesday’s In Conversation