Beneath the Surface
Can Mass Makeup Make A Comeback—And Recover Its CoverGirl Status?
The lipstick index isn’t paying dividends for mass-market color cosmetics, a slumping category that Coty Inc. and Bain Capital-backed beauty incubator Maesa are retreating from, leaving huge question marks about the fates of some of...
Hemorrhoid Care Gets A New Look As Emerging Players Challenge Legacy Brands
The marriage of beauty and wellness has engulfed butt care, a category maturing to the next stage as brands move beyond cosmetic concerns to target specific conditions like hemorrhoids, constipation and anal fissures. The move marks an evolution...
The Fertility Industry Has Mostly Ignored Men. New Sperm Health Startups Are Changing That.
As mounting research underscores the role of sperm quality in infertility, a load of health startups are shooting their shot in the sperm health space. When Steve Zanette and his wife experienced multiple...
The Mustache Is Gen Z’s New Beard
Before “Adults,” started filming, both Malik Elassal and Jack Innanen, the actors playing Samir and Paul Baker on the FX sitcom called gen Z’s “Friends,” were wearing mustaches, but Elassal was told his had to go....
Why Gwyneth Paltrow’s Good.Clean.Goop Was A Wipeout
Gwyneth Paltrow’s budget skincare brand Good.Clean.Goop had many promising ingredients when it launched two years ago: a famous founder with history in the beauty industry, clean beauty cachet, accessibility and prime retail placement at Target and...
Skinflection Point: Cosmetic Chemists Push Back On Dermatologists-Turned-Influencers
In today’s hyper-digital beauty landscape, science and storytelling have collided, providing compelling content, yet leaving consumers confused on skincare facts. A growing wave of cosmetic chemists are pushing back against a select group of highly visible...
