The Branded Beauty Store Is Back

In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...

A Cosmic Guide To May 2021: Horoscopes For Beauty Entrepreneurs

We in countries with robust vaccination rollouts are cautiously making our way back into spaces with others as public mask mandates soften, but there are many who still resist the changes made over the last year and refuse...

What Does Being “Black-Owned” Mean In 2021?

In late May 2020, in the midst of the worldwide Black Lives Matter protests following the murder of George Floyd, gaping racial disparities in COVID-19 care and deaths, and economic uncertainty, fashion designer Aurora James was social distancing...

Forget Luxury: Value Retail Is Where The Beauty Boom Lives

Manny MUA, aka makeup artist Manuel Gutierrez, was downright giddy making his way to Dollar General, a store he had never previously visited, for a recent beauty haul. When he entered, he was pleasantly surprised to see...

Why The Makeup Wipe Status Quo Will Get Wiped Out

In a lighthearted Harper’s Bazaar video on her nighttime skincare routine posted in August of last year, Rihanna weighed in on a serious topic: the effect makeup wipes are having on the environment. “I used to use...

An Autopsy Of Rodin Olio Lusso And The Challenges Conglomerates Face Taking Over Small Brands

From 2014 to 2016, Estée Lauder Cos. Inc. acquired seven brands—Rodin Olio Lusso, Becca Cosmetics, Too Faced, Editions de Parfums Frédéric Malle, By Kilian, Le Labo and GlamGlow—and boosted the size of its minority stake in an eighth,...