Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...

Meet The Black Entrepreneurs Fighting Discrimination In The Beauty Supply Sector

Beauty supply stores are staples of the Black community, places where women stock up on haircare items like relaxers, edge control, extensions, wigs and a hodgepodge of other products. Quantity, though, doesn’t necessarily equal quality. Brittney Ogike, who...

Halloween Could Be Spooky For Beauty This Year

The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...

The Medicine Cabinet Is Getting A Makeover From Brands Challenging Drugstore Staples

There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...

The State Of Independent Beauty Post-Pandemic

On Friday, March 13, the White House declared the coronavirus outbreak a national emergency in the United States. Every day since for every person and every industry has been nothing like the days that came before it. However,...

Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems

On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...