Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?

Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...

Most Beauty Products Become Trash. Brands Are Increasingly Making Mascaras That Don’t Have To.

Even the most minimalist makeup consumer doesn’t skip mascara. The lash lifter is perennially popular and making a better one is the dream of practically every cosmetics brand that comes to market. According to data for the United...

A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs

Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...

What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send

Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...

Tricked-Out Treatment Centers Are The New Spa

Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...

Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...