Beneath the Surface
From Face To Scalp: Serums Grow The Hair Growth Category
In the fast-growing hair growth segment, pharmaceuticals and their non-prescription cousins, supplements, have long been go-to remedies for hair loss. Now, brands are increasingly turning to topical scalp solutions to grow their hair growth sales even...
“We’re Losing Talented People”: As Production Slumps, Hollywood Makeup Artists And Hairstylists Fight For Survival
Over the past five years, Hollywood’s movie and television industry has operated in fits and starts, thanks to COVID shutdowns, strikes by SAG-AFTRA and the Writers Guild of America and most recently wildfires, which halted...
The Humble Deodorant Goes Bougie And Bankable
In 2017, as aluminum-free deodorants were transforming personal care for the pits, Unilever and Procter & Gamble moved to capture customers migrating to more natural options by purchasing Native and Schmidt’s, respectively. Now, the deodorant category is...
The Business Of Beauty In The Time Of Trump 2.0
Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...
Sex Workers Are The New—And OG—Beauty Influencers
Like countless influencers on Instagram and TikTok, digital creator Keilakattt posts tutorials and “get ready with me” videos highlighting her favorite beauty products from brands such as Benefit Cosmetics, Pixi Beauty, NYX, Huda Beauty,...
6 Ways Robert F. Kennedy Jr. And The “MAHA” Movement Could Impact The Wellness Industry
Wellness industry insiders are split on whether Robert F. Kennedy Jr., President-elect Donald Trump’s nominee for secretary of the Department of Health and Human Services (HHS), and the “Make America Healthy Again” movement he’s...
