Beneath the Surface
Beauty Contract Manufacturers Step Out Of The Shadows To Make Names For Themselves
KJH.Brand’s new product, Soft Smudge Lip & Cheek, is manufactured by Cosmetica Laboratories, and Katie Jane Hughes, the makeup artist who founded the brand, has taken to social media to give a peek at how it...
In An Election Year, Brands Are Pushing For Paid Parental Leave. Will They Make A Difference?
Federal law in the United States currently requires companies with 50 or more employees provide 12 weeks of unpaid leave to care for a new child or medical condition, causing many parents to be torn...
The Rational State Of Indie Beauty In 2024
The whiplash effect from the pandemic-stoked e-commerce surge and self-care obsession to the ensuing reset marked by a return to traditional retail shopping and expressive beauty threw indie beauty brands for a wild loop last year. This year,...
Curious If Someone’s Had Work Done? Aesthetic Injectors On TikTok Will Suss It Out
Like dermatologists populating TikTok with tips on sun care and skin conditions, aesthetic injectors administering treatments such as Restylane, Juvederm, Botox, Dysport and Daxxify are bringing their expertise to the masses on the app, where users...
The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...
After Retailers Slash Prices, Beauty Brands Weigh Whether To Follow Suit
In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...