The Primped Pandemic Guy: Men’s Brands See Online Sales Increases

Before the pandemic, beauty entrepreneur Andrew Glass, co-founder of hair removal brand Wakse and founder of skincare brand Non Gender Specific, was more into personal maintenance than your typical guy. During the pandemic, he’s taken it...

Why Mother’s Day Could Be Particularly Big For Beauty This Year

On Sunday, Beryl Solomon doesn’t simply want a card or cute drawing to mark Mother’s Day. “Hey, partner or kids, if you are online, make some of that online time about me. I don’t want a big gift,...

Airless Pumps And Large Sizes: How The Pandemic Is Shaping Beauty Packaging

There may be no other period in history in which packaging has received as much consumer attention as it has during this pandemic. The mysteries lurking on the exteriors and in the interiors of merchandise have put it...

Is Safe Beauty The New Clean Beauty?

In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...

The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today

Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...

Beauty And The Pandemic: What The Numbers Say

The beauty industry is in uncharted territory, but data gives it some sense of the lay of the land. The challenge for big and small players is to identify lasting trends from the analytics documenting...