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An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms....
Sephora EVP Carolyn Bojanowski On Bold Makeup’s Return, Value-Driven Shopping And Beauty’s Holistic Evolution
This past holiday season, Sephora saw demand rise for makeup brands like Makeup by Mario, One/Size, Charlotte Tilbury, Hourglass and Sephora Collection, setting the stage for what the beauty specialty retailer expects will be a return to bold...
CVS’s Strategy For Winning Selective Beauty Shoppers: Minis, Discovery And Efficacy
Certainly, today’s beauty shopper loves a good deal, but they want much more than that. They seek proof, quality and a sense of control. CVS is adjusting its beauty selection to respond to...
Post–Space NK, Beautyspace Plans To Open Its Own Stores In NYC This Year
Nearly two years after changing ownership, Beautyspace is making a bigger push to reach beauty shoppers directly. The prestige wholesale curator, an outgrowth of Space NK’s former arm in the United States,...
CEO Denise Paulonis On How Sally Beauty’s New Store Format Is Taking On Amazon And TikTok Shop
Sally Beauty is in the midst of a glow-up. The 62-year-old beauty specialty retailer is reintroducing itself to shoppers through a new store format that encourages discovery and interaction. The format is...
How Buzzy DTC Fashion Brand Quince Plans To Grow Its Beauty Category
After gaining notoriety on Instagram and TikTok for its high-quality/low-price business model, direct-to-consumer fashion brand Quince now has its sights set on conquering beauty. The company is looking to add new beauty products and brands...
