The Beauty Brands, Products And Trends Thriving At Thrive Market

Thrive Market bills itself as Whole Foods meets Costco online, but that’s not a completely apt description in some ways. The digital market tries hard to banish the “whole paycheck” notion from natural and organic grocery shopping...

Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”

As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

Checking In With Credo Co-Founder And COO Annie Jackson

Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...

At Brightly, The Product Drop Model Is Getting More Ethical And Environmental

Buying stuff isn’t an ecological pursuit. Brightly, the conscious consumerism content-cum-commerce platform, is the first to acknowledge that. “We want to help you cut down your consumption together with us and our community, but it’s about being...

After The Pandemic Left Her With Almost Nothing, Angelica Sele Has Strengthened Angelica B Beauty As A Women’s Self-Care Space

Admitting she can be cheesy, Angelica Sele makes it a point in meetings to tell her employees at Angelica B Beauty, a spa and store in San Diego, that what they do is special. “We help our...

Adit Retailer Spotlight: Bluemercury’s Pandemic Evolution

Bluemercury is entering a new era. On Monday, Maly Bernstein, former VP of e-commerce at CVS, took over the CEO reigns from Marla Beck, who, with her husband Barry, started the beauty specialty chain with a single...