“The Mexican Martha Stewart”: How Sandra Velasquez Is Building Nopalera Into An Upscale Lifestyle Brand Para La Cultura

To mark Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, Nopalera is launching at Nordstrom along with fellow Latina-led indie beauty brands Vamigas and Joaquina Botánica. Founder Sandra Velasquez, who was...

Brown Girl Jane Is Set To Generate $2M In Sales This Year Without Spending On Ads

For more than 10 years, Brown Girl Jane co-founder Malaika Jones worked on Wall Street in a financial industry she describes as a world’s away from beauty and wellness. But the demands it placed on her and...

“A Diversified Brand”: Undefined Enters Whole Foods With Adaptogenic Mushroom Products As It Expands From CBD

Undefined hit the market with CBD beauty products a few months prior to the federal Farm Bill that legalized the hemp trade in the United States being signed into law in December 2018. Since then, the...

Live Tinted’s Deepica Mutyala Thinks Venture Capital Investors Have A Tokenism Problem

“I fell into it,” says Live Tinted founder Deepica Mutyala of the fortuitous move into content creation that catapulted her into entrepreneurship. Shortly after graduating from business school at The University of Texas at Austin in...

How Ultra Violette Became A Sunscreen Sensation Without Selling In The US

Americans, this article will disappoint you. Ultra Violette, the most sought-after sun protection brand to come out of Australia in recent memory, doesn’t have any immediate plans to sell in the United States. Federal UV filter regulations...

Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar

Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...