Renowned Aesthetician Renée Rouleau On Closing Her Spa, Sticking To DTC Distribution And Creating A Strong Company Culture

After Renée Rouleau closes her North Dallas spa today, her namesake company will move on to a new chapter concentrating fully on e-commerce. The closure is characteristic of Rouleau’s continuous reinvention. She’s rebranded her skincare line three...

How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand

Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...

How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It

Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...

There Are More Than 1B People With Disabilities. Kohl Kreatives Makes Sure They’re Not Left Out Of The Beauty Industry.

Led by one woman, Trish Daswaney, Kohl Kreatives is out to change the world. The British startup launched in 2018 with its Flex Collection of five bendy, easy-to-grip makeup brushes for customers affected by motor function issues....

Influencer KathleenLights Discusses Ending Her Brand KL Polish And Starting New One Lights Lacquer

Kathleen Fuentes went through a very public breakup, and it had nothing to do with her love life. The beauty influencer known as KathleenLights launched nail polish brand KL Polish three years ago as a joint venture. She...

Why Cannabis Intimacy And Wellness Products Brand Foria Turned Away Wannabe Acquirers

Foria was a real cannabis segment rarity when it launched six years ago because it wasn’t getting people high. The brand started with a THC lubricant called Pleasure, which quickly went viral as the press caught wind of...