Full Disclosure
Bubble Founder Shai Eisenman On Winning Across Generations, Gen Alpha And Not Selling (For Now)
Five years ago, Shai Eisenman looked at the skincare aisle and saw a disconnect. Prestige brands were delivering innovation, but often at prices out of reach for younger consumers. Meanwhile, mass skincare...
How Hello Klean Became Brita’s First Beauty Investment And What’s Next
Once considered a plumbing concern, water quality is increasingly being viewed as a beauty issue. An estimated 80% to 85% of Americans live with hard water, defined as water that contains high levels of dissolved...
How Squishmallows Fragrances Bottled A Billion-Dollar Toy Franchise
Joel Ronkin lived several beauty lives before arriving at what may be his most joy-filled venture yet, Blue Meadow Brands, an incubator he started last year where, as CEO, he oversees Squishmallows Fragrances. A lawyer by...
How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
The Black Beauty Club’s Tomi Talabi On The Structural Undervaluation Of Black Beauty
Long before Tomi Talabi entered the workforce, her understanding of beauty was informed by an upbringing spread between Lagos, London and New York, with early experiences that grounded it in daily rituals rather than products. Later, in roles...
After A Decade Of Costly Lessons, Bootstrapped Brand Reina Rebelde Reins In Retail Risk
Reina Rebelde emerged in 2016 as a love letter to the women and men of the Latino makeup-wearing community. Unlike many competitors, which sought Latinx market share but often counted few among the top brass, Reina Rebelde...
