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Manufacturer IPG Broadens Product Capabilities As Consumers View “Beauty In A Much More Holistic Way”
After working at companies like Bristol Myers Squibb and Bath & Body Works, where they met, Bob Goehrke and Tish Poling decided they wanted a change of scenery, literally and figuratively. They moved out of corporate jobs and...
How PLA Made $30 Million In Sales And Managed To Get On Kylie Jenner And Jennifer Lopez’s Nails
After working as a lash artist for 12 years, the arduousness of the job took a toll on Michelle Nguyen. “I was probably one of the first generations of lash artists, so I wasn’t trained properly,” she says....
Talking Trucks With Tom Shea Of Adgile, Emerging Beauty Brands’ Go-To OOH Advertising Company
In 2023, omnichannel has become critically important across the spectrum of brand building, whether it’s distribution, supply chain, marketing and more. Adgile Media Group, which calls itself “your favorite CPG brand’s favorite OOH brand,” is a beneficiary...
Former Allure EIC Michelle Lee Advises Brands To Take A Beat Before Weighing In On Social Issues
About two years ago, Michelle Lee stepped down from Allure, where she was editor in chief for nearly six years, but she didn’t step away from beauty. Today, as founder and principal at marketing and public relations agency...
Petite ‘n Pretty Wants To Be The First Makeup Brand Gen Alpha Is Obsessed With
Before the latest gen alpha brand craze, Samantha Cutler sensed that tweens and teens—and perhaps most importantly their parents—were searching for something different in the beauty market. The mom and former chief product development officer at Stila...
Craft Beauty Lab’s Christina Mahar On The Cost And Speed Pressures Facing Beauty Manufacturers Today
When beauty industry experts stress the importance of differentiation for emerging brands, they’re generally referring to consumer propositions and marketing strategies—and those are important, but a robust supply chain may be one of the most underrated...
