Forvr Mogul: Jackie Aina Is Building A Beauty Empire Her Way

We had a very different introduction written for this interview with Jackie Aina, her Forvr Mood cofounder and fiancé Denis Asamoah, and Forvr Mood president Asha Talwar Coco as we prepared to...

“Everywhere That Neutrogena Is”: How President Melanie Bender Is Leading Clean Skincare Brand Versed’s Next Growth Phase

Under the guidance of president Melanie Bender, Versed is bringing people into the clean, sustainable beauty segment. For over half of the skincare brand’s customers, it’s the first eco-minded skincare brand they’ve purchased from, and for...

The Crayon Case Wants To Be The Next Cover Girl—And It’s Racked Up $50M In Sales On Its Way To Getting There

If you don’t know Raynell “Supa Cent” Steward from her social media fame, you might recognize her brand The Crayon Case’s school supply-inspired products that are a favorite of amateur makeup artists. “The idea came from me teaching...

How Raw Sugar Living Became A $100M Brand Without Its Own E-Commerce Website

The consumer packaged goods industry has evolved beyond the DTC-only-or-die strategy many brands adopted in the last decade to an omnichannel approach. From both the DTC and omnichannel perspective, retail-focused Raw Sugar Living is an iconoclast—and a...

Meet The Skincare Entrepreneur And Former Editor Trying To Make Success For Woman-Founded Brands Far More Common

In an Instagram post from content and event platform Female Founder World, Cinch Skin founder Renee Moore shared what brands should include in retail pitches. During a podcast episode, Blueland CEO and co-founder Sarah...

Reusable Beauty Packaging Isn’t Mainstream, But Plaine Products Hopes To Be A Major Player In Getting It There

There have been strides toward the spread of reusable and refillable beauty packaging, including Lush’s installation of refill stations at its locations globally. However, any consumer shopping for beauty products at their local big-box chain store has...