How Lawless Beauty Scores At Sephora By Expanding Clean Makeup’s Reach

Annie Lawless’s business trajectory is the encapsulation of food trends translating to beauty. Diagnosed with celiac disease at 12 years old, she dropped out of law school in 2010 to launch cold-pressed juice brand Suja...

“The Future Is Black And Brown”: How Corey Huggins Is Paving The Path To A Truly Inclusive Beauty Industry

From a young age, Corey Huggins adored the beauty industry, but it didn’t adore him back. “I’ve been reading Vogue since I was about 10 years old,” he says. “I would literally read the masthead and look for...

The Secrets Of A Successful Bootstrapped Brand: Beekman 1802’s Controlled Growth, Baby Goats And Kindness

Today, the beauty industry is abuzz with big capital raises and valuations. When married couple Brent Ridge and Josh Kilmer-Purcell started Beekman 1802 a dozen years ago during the Great Recession, they had a 60-acre farm, 80...

African Botanicals Power Organic Luxury Skincare Brand Terres D’Afrique

Stephan Helary doesn’t have to look far for ingredient inspiration. Plants and trees such as buchu, kigelia and marula depended upon for centuries for medicinal purposes are common in Southern Africa, where the creator and CEO of luxury...

Why Nécessaire’s Randi Christiansen Believes Body Care Doesn’t Have To Be Commoditized

Nécessaire’s raison d’être is embedded in its name. The chic brand’s mission is to turn overlooked body care into a necessity. “We’re going to start in what’s normally an afterthought, but we’re going to make it a first...

How Being Unconventional Helped Jesseca Dupart Build A Multimillion-Dollar Haircare Empire

In the five days since Jesseca Dupart, founder of Kaleidoscope Hair Products, dropped “LAH” or “Long and Healthy,” a parody of Cardi B’s and Megan Thee Stallion’s WAP video featuring YouTuber Lala Milan and reality television star...