Why Consumers Are Leaving Public Feeds For The “Cozy Web”—And What Brands Should Do
Noticing engagement on your Instagram slipping? Friends no longer piling on with gushing comments? Posting fewer meals and moments and thinking twice before sharing at all? Choosing a sober social event over Netflix-and-scroll? Hunting for corners of the...
After 45 Years And $2B In Sales, Star Nail Brings Cuccio Naturale To Target
After selling 1 million units and earning more than 130,000 five-star reviews on Amazon, Cuccio Naturale’s Revitalizing Cuticle Oil has landed on shelves at 1,900 Target stores nationwide. The launch marks the first Target entry for Star...
Could Beauty’s IPO Window Be Opening?
The beauty industry hasn’t seen a major initial public offering in the United States since Olaplex and European Wax Center went public in 2021, but that dry spell could be nearing its end.
Viral Hairbrush Brand Bounce Curl Makes Its Retail Debut At Sephora
Proving that becoming a breakout beauty brand isn’t an overnight accomplishment, haircare brand Bounce Curl is landing on Sephora’s website today and entering roughly 215 stores on March 27, more than a decade after it hit the...
8 AI-Powered Startups Helping Beauty Brands Cut Costs And Grow Smarter
There’s no aspect of business or life untouched by artificial intelligence these days, from soil to shelf and from conception to death—and even beyond. While the full impact of the disruptive technology on the workforce remains...
