Can Scent Help You Sleep Better? Kimba Raises $5.4M To Show It Can
Sleep has become one of the most closely monitored aspects of modern life, with an estimated half of people globally using a wearable device to track it and an almost identical share ranking it as...
Country Life Acquires Leading Aromatherapy Brand Aura Cacia
Country Life has acquired Aura Cacia, the leading aromatherapy and natural air care brand, from Frontier Co-op as it assembles a portfolio of beauty and wellness brands rooted...
Preppy Fashion E-Tailer Tuckernuck Enters Beauty
What was Jackie Kennedy without her signature bouffant? Tuckernuck, the preppy multi-brand apparel and accessories e-tailer known for its Jackie tweed shift dress inspired by the former first lady, appears to believe the answer is...
Why Your Ads Aren’t Converting—And How Connected Commerce Fixes It
Despite social media’s ability to bridge people and places across platforms, the advertising ecosystem remains highly fragmented, inhibiting consumer brands’ ability to find and convert customers. But connected commerce has quickly risen to the forefront of branded social...
Tone’s CEO On Turning Streaming Fame Into A Fast-Growing Men’s Personal Care Brand
Creator-led brands have had mixed results in beauty, but Tone is making a compelling case for the model in men’s personal care, a notoriously challenging category that is nonetheless growing and finding renewed relevance with a new...
