What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands

For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...

Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales

Many young beauty brands turn to external funding to successfully execute upon wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and body...

What Happened When Skincare Brand Crude Stopped Advertising On Facebook And Instagram

When Crude participated in the Stop Hate for Profit campaign in June of last year calling on companies to boycott Facebook for allowing hate and extremism to spread on its platforms, founder and CEO Denise Cartwright...

Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”

As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

True Beauty Ventures’ Cristina Nuñez On Bridge Mentorship, Missteps Indie Brands Make And Hot Beauty Categories

About a year and a half ago, Cristina Nuñez and Rich Gersten set out on a novel project to establish True Beauty Ventures as a venture capital firm with operational and financial expertise focused on beauty and...