More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year. While many indie beauty brands were hesitant about joining the Prime Day frenzy in ...
Breakout Acne Solution Brand Hero Cosmetics Bursts Into Target
Ju Rhyu, founder and CEO of Hero Cosmetics, likes to describe her brand as acne care 2.0. “We make products for the entire life cycle of the pimple,” she says. But Hero’s 2.0 advancements extend well beyond its merchandise. In many ways, it’s a 2.0 version of a masstige beauty company. With a ...
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you almost always have to obtain a contract with a manufacturer’s representative or a professional product distributor. Today, these gatekeepers ...
What Smaller Brands And Retailers Can Learn From Sephora’s Diversity Training
In April, the pop singer SZA tweeted that a Sephora employee called security on her while she was shopping at a store in Calabasas, Calif. Following the incident, Sephora closed its locations for an hour-long diversity training on June 5 timed with the retailer’s “We Belong To Something Beautiful” campaign and in ...
After Facing Difficulty Finding Beauty Products Abroad, Orion Brown Created Black Travel Box To Help Other Women Of Color Avoid The Same Problem
During a 10-day jaunt to Japan in May 2017, Orion Brown spent two days in Okinawa, where she encountered weather she hadn’t properly packed for. “I didn’t realize that the climate was much more tropical than Kyoto and Tokyo. My hair was frizzy, and I ran out of my hair products in a day ...