What Happens When Brand DNA Erodes

In beauty, brand DNA is simultaneously the most valuable and most fragile asset, yet history proves it can erode easily. After buying the trademarks for Juice Beauty in 2005, I built the brand from scratch, obsessively protecting its...

What’s Next For May Lindstrom Skin: Fragrance And Retail Growth After Investment

After a four-year hiatus to focus on direct-to-consumer distribution, May Lindstrom Skin resumed retail two years ago and is now building on that momentum with a broader store presence and its...

Ipsy’s Fundraise, Stories & Ink’s Round, Susan Yara’s Playa Play And More Indie Beauty Dish

Stories & Ink, the tattoo aftercare brand founded by Stu Jolley as The Others in 2018, has raised roughly $1.8 million at an $11.2 million pre-money valuation as it sharpens its focus on Amazon and...

The Beauty Industry Roles AI Will Kill, Create And Reconstitute

Once a brand pinned down funding, the next step was often to build out its team. That strategy isn’t completely disappearing, but it’s teetering. Today, brands raising money increasingly tout how lean they can stay.

Ex-Kenvue And Church & Dwight Execs Launch Dewsy As Body Care’s Next Disruptor

In over three decades in the beauty industry, including as group president of North America and Latin America at Kenvue and CMO at Elizabeth Arden, Kathy Widmer had access to some of the best facial skincare on the...