Toilet paper doesn’t have to look like crap. After selling Southern California nail salon chain Bellacures in 2017, Samira Far has returned to the entrepreneurial arena with No. 2, a new brand modernizing the design and sustainability profile of the bathroom staple. It hits at the intersection of two trends: a burgeoning ...

It took a Christmas present and a cup of coffee to jumpstart one of Britain’s most promising sustainable beauty brands. After his wife gave him a French press for the holiday four years ago, William Brightman, co-founder of UpCircle Beauty, noticed he was wasting ground coffee on a regular basis. The realization dovetailed ...

In the early days of the CBD beauty boom, Lord Jones, Beboe and Leef Organics are dominating the field of cannabis consumer goods brands sparking influencer conversations around the trendy ingredient, according to influencer marketing platform Traackr. While the buzz produced by CBD brands remains miniscule compared to the volume of traditional beauty ...

Rather than reach for an extra painkiller to ward off period cramps, Shaina Kandel prefers women look to plant-based solutions. Her brand Moon + Leaf gives them those solutions: Its products mix CBD with organic extracts to address the effects of menstruation naturally. To create merchandise and fuel marketing, San Francisco-based Moon + ...

Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise mix over the last two years, beauty sales at drugstores and discount retailers would have been ...