Inertia, Olive Young’s Top Period Care Brand, Launches In The U.S. With New Absorbent Technology
Inertia, a South Korean startup founded by scientists from the Korea Advanced Institute of Science and Technology, is applying new technology to a category whose core absorbent materials have changed little in decades: disposable period...
The Top 10 Brands Driving Fragrance Sales On TikTok Shop
Once upon a time, discovering a new fragrance meant wandering a department store, blotter strip in hand. Today, it happens mid-scroll. On TikTok, a creator can describe a scent as a “second skin” or “memory you...
RoC’s Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver
In 2018, RoC was a profitable, but smaller asset within one of the largest healthcare conglomerates in the world. Six years later, it had tripled global retail sales from roughly $100 million to...
Ahead Of Ulta Beauty Launch, Onyx Professional Rebrands Amid Growing At-Home Foot Care Demand
Fresh off a comprehensive overhaul that expanded its presence in foot and body care, Onyx Professional will launch in more than 800 Ulta Beauty doors next month, marking a major step in the brand’s repositioning...
Here’s Exactly How Beauty Brands Are Putting AI To Work
Count the beauty industry among the non-skeptics when it comes to artificial intelligence. According to a survey of beauty brand CEOs by Beauty Independent parent company Indie Beauty Media Group, 94% say they’re using...
