Myro Has Racked Up A 16,000-Person Waitlist And $2 Million In Funding To Prove Native Won’t Be The Only DTC Natural Deodorant Success Story
Do millennials stink differently than everyone else? Maybe not, but the products they want to use to banish their stench are different or at least that’s what Greg Laptevsky is banking on to grow his new Instagram-worthy natural deodorant brand Myro. “We want to do for deodorant what Tesla did for Prius,” he ...
New Anthology Showcases IBE NYC 2018 (Plus Buyer And Consumer Favorites)
And that’s a wrap. After all the boxes were packed, activations dismantled and rugs rolled up, there was only one thing left to do for Indie Beauty Expo New York 2018: Celebrate it. As IBE does with every show, that means memorializing the event in a special digital lookbook, The Anthology ...
Clean Cosmetics and Bath Enhancers Dominate Post-IBE NY 2018 Retail Buyer Survey
Retail buyers attending Indie Beauty Expo New York picked color cosmetics and bath-enhancing brands as their favorite finds from the trade show put on by Indie Beauty Media Group at Pier 26 last month. Representing a wide array of retailers from single-door operations like the Westport, Conn., shop Organachs Farm To Skin ...
Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into any foreign market can be daunting, and the EU is no exception. There are different retail ...
New Store Field Introduces Shoppers In Downtown Augusta To Indie Beauty
Jennifer Tinsley wasn’t thrilled indie beauty retail was so far afield in Augusta, Ga. She opened the store Field to remedy that problem. The 1,100-square-foot space is filled with products from 45 emerging brands, including Clove + Hallow, Black Girl Sunscreen, Aisling Organic, Shaffali, HollyBeth Organics, Sanctuary Beauty, Rouge & ...