Brand Report

Can Iconic London’s American Invasion Lift Makeup Sales?

The slowdown in makeup sales doesn’t deflate Selma Terzic’s outlook. In fact, the CEO of Iconic London hopes to ignite a resurgence of cosmetics sales in the United States as she expands the brand stateside. Iconic London...
Social Beauty

From Algorithmic Bias To LinkedIn Stories, Here Are Five Can’t-Miss Social Media Developments From This Week

Last week, it seemed as if a deal involving Oracle and Walmart had settled the TikTok drama stoked by President Donald Trump’s executive order banishing the social media network from the United States on Sunday, but the Chinese-based...
Full Disclosure

Ex-Barneys Buyer Kristy Masbang Is Turning Olivela Into A Must-Visit Destination For Classic And Cult Beauty Brands

Luxury consumers don’t leave their ethics behind when they shop—and Olivela understands that. Started by serial entrepreneur Stacey Boyd in 2017, the e-commerce startup, which raised $35 million in series A funding last year, intertwines philanthropy, and...
Beneath the Surface

The Beauty Industry Made Consumers’ Skin Sensitive—And Now It’s Here To Help

Back in 2011, when K-Beauty was entering the United States, its 12-step skincare philosophy was simultaneously extravagant and alluring to beauty consumers, even if a bit nonsensical to some. Still, its more-is-more approach—part of a South Korean soft-power...
Brand Report

This New Makeup Brand Imagines A Beauty Industry That Isn’t Obsessed With Youth

Imagine a world that isn’t obsessed with age. Women could fulfill potential often limited as they enter midlife. Looking youthful wouldn’t be a fixation sucking inordinate time and money. Men could embrace grays, baldness and dad bods as...