Full Disclosure Is Golde The Answer To Wellness’s Exclusivity Problem? Founder Trinity Mouzon Thinks It Can Certainly Help 
No Stupid Question How Indie Beauty Brand Founders Solicit And Respond To Product Feedback 
Influencing Beauty Influencer Shermeen Amin Has An Eye For Instagram And A Penchant For Beauty Products
Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack of regulation, retailers have the power to decide the ingredients that make the clean beauty cut ...
The Doctor’s In: Visha Skincare Founder And Dermatologist Purvisha Patel Prescribes Multitasking Natural Products
Purvisha Patel, a veteran dermatologist and skin cancer surgeon, wasn’t trained to treat the skin with natural remedies. However, her interest piqued in them eight years ago when her patients, predominantly people of color, started looking for hydroquinone- and paraben-free products to rectify everything from melasma to basic dehydration. Around the same time, Patel’s ...
Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
In the U.S., immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3-years-old, attempts to do with the brand Alamar Cosmetics, which marries her makeup artistry and cultural background. “If I’m being honest, the only ...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for any new beauty brand. “My worry was that, in this day and age of the perfect ...
Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize
CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic over ingredients, CLN&DRTY quickly pivoted to facial products after the now mom of two realized her ...
