Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout

For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...

Cosmedix And Osmosis Co-Founder Launches Synthetic Ingredient-Free Skincare Brand Kleos+Klea

In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’...

Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution

As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...

What’s Next For Digital Agency Front Row Group

Digital agency Front Row Group has been acquired by private equity firm Charlesbank Capital Partners, as first reported by The Wall Street Journal. Terms of the deal weren’t disclosed, but Charlesbank typically backs companies valued...

It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects

No, you’re not seeing things. “Blur” has become the latest big beauty buzzword.  Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...