Flower Shop Perfumes Co. Launches First In-House Brand Inspired By Legendary Nightclub El Morocco
You may never get to sip a highball next to Lucille Ball in a chic Manhattan nightclub, but El Morocco Perfumery wants to make you feel like you have. It’s the first in-house brand from...
An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms....
DTC-Native GoPure Lands Among Target’s Top 10 Premium Skincare Brands After Strong Debut
Since its December rollout to 1,800 Target stores nationwide, GoPure has surpassed its sales forecast by 100% in the first month and 18% to date, sold more than 30,000 units of its bestselling Tighten & Lift Neck...
Digital-First Carpe Takes On Sweaty Armpits At Target
Carpe, the direct-to-consumer brand that launched in 2015 with Antiperspirant Hand Lotion, is making a major push into retail with a nationwide rollout at Target. At the big-box chain, the brand is introducing several new scents, including...
Why Grüns’ $1.2B Exit Marks A Reset In CPG Investing
After years of caution, Brian Sugar, co-founder of Sugar Capital, believes the $1.2 billion exit of portfolio company Grüns should lay to rest any lingering concerns that consumer brand investing is a bad bet and boost...
