Dr Roebuck’s Cleans Up With New Packaging Emphasizing Its Australian Origins
Less is more isn’t only a mantra that applies to product ingredients. At Dr Roebuck’s, it’s meaningful for branding and messaging. Armed with a more than 30-year-old family skincare recipe, Dr Roebuck’s traveled from Australia to the U.S. in 2016 to enter Sephora chain-wide with its Pure and Face moisturizers. Although the ...
Sonäge Pushes Into Spas And Beyond With A Focus On Replenishment
Anisha Khanna, president and CEO of Sonäge, brings many of the lessons she learned from the 15 years she spent helping build Equinox to her current skincare endeavor. She zeroes in on customers returning to products regularly, getting them on a program to yield results, encouraging them to recommend items to others ...
E-Commerce Site Navago Aims To Be Indie Beauty’s Marketing Megaphone
As the indie beauty segment has exploded, sales have soared, but so have the chances that brands will get lost in the shuffle. Navago has entered the segment to prevent them from being drowned out by the noise. The e-commerce and marketing platform powers transactions, but also initiates social media, press and advertising ...
Meet The Under-The-Radar Beauty Platform That’s Becoming A Powerhouse Incubator And Investor
Volta Digital Brands has been pretty busy lately. Over the past two years, the incubator and investor has launched three brands (Geneva Naturals, No B.S. and NootroBoost) and sold one of them (Geneva Naturals), acquired another (Earth Therapy), backed two more (MM.LaFleur and Context), and gestated yet another slated for a June debut (Mia ...
Veteran Nicholas Karnaze Grew A Beard To Honor A Fallen Comrade And Grew A Brand To Help His Beard
Nicholas Karnaze was disconsolate when he learned Justin Hansen, who served with him in a Marine Corps special operations unit, was killed in Afghanistan on July 24, 2012. In a display of solidarity, Karnaze honored his fallen comrade by growing a beard, a marker of special operations deployment that Hansen had worn. As he ...