Emily DiDonato’s Skincare Brand Covey Shutters
Covey, the minimalist skincare brand launched by model Emily DiDonato and her best friend and Google executive Christina Garcia in 2021, has shuttered. In an Instagram post on Monday, the co-founders announced they...
FlutterHabit Lands At Sephora After Selling More Than 18M Pairs Of DIY Lash Extensions
After building its business through direct-to-consumer distribution, Amazon and TikTok Shop, FlutterHabit is entering brick-and-mortar retail through Sephora, its first major retail partnership. The move further strengthens its owner Performance Beauty Group’s presence in the beauty...
Fast-Growing DTC Brand Junoco Makes 14-Product Retail Debut At Ulta Beauty
Junoco isn’t taking a tentative approach to its retail launch. The digitally native Burlingame, Calif.-based brand is making its debut in 850 Ulta Beauty locations with eight body care products centered on a post-shower routine, including the...
Fragrance At A Crossroads: How Smart Brands Are Navigating Modern Fragrance Manufacturing
The fragrance category has rarely been more complicated or more interesting to build in than it is right now. Consumer demand is fragmenting in directions that didn’t exist five years ago, sourcing is now as...
Belle Brands Acquires Versed To Expand Beauty Platform
Windsong Global-backed Belle Brands has acquired mass-market clean skincare and makeup brand Versed, adding it to a growing portfolio that includes JVN Hair, Pipette and KVD Beauty as...
