After A Decade Of Costly Lessons, Bootstrapped Brand Reina Rebelde Reins In Retail Risk
Reina Rebelde emerged in 2016 as a love letter to the women and men of the Latino makeup-wearing community. Unlike many competitors, which sought Latinx market share but often counted few among the top brass, Reina Rebelde...
With VMG Partners’ Backing, Can Vacation Follow Sun Bum’s Path To An Exit?
Could VMG Partners replicate the success it had with Sun Bum at Vacation? The private equity firm, which invested in Sun Bum ahead of its sale to SC Johnson in 2019 at a...
You Made It Into Retail. Now What?
For many emerging beauty brands, landing a national retail account is a defining milestone. Months or even years of product development, brand building and community engagement culminate in the moment a purchase order arrives.
A New Brand Encourages Makeup Expression For Beauty’s Maximalist Resurgence
Before attracting 40,500 followers and 4 million likes on TikTok with approachable, real-time beauty content, Iulia Scvortova worked at Shoppers Drug Mart, helping customers navigate a high-low assortment spanning Dior, Maybelline, Lancôme and Chanel. In her retail and content...
Amazon And Walmart Dominate Beauty Searches As AI Emerges As A Discovery Channel
Artificial intelligence is disrupting how beauty shoppers search and purchase products, but Amazon and Walmart still dominate online beauty shopping, according to a new report from marketing company
