Full Disclosure

After A Decade Of Costly Lessons, Bootstrapped Brand Reina Rebelde Reins In Retail Risk

Reina Rebelde emerged in 2016 as a love letter to the women and men of the Latino makeup-wearing community. Unlike many competitors, which sought Latinx market share but often counted few among the top brass, Reina Rebelde...
Deal Flow

Kindred Brands Acquires Kinship To Launch A Platform For Underdeveloped Beauty Brands

Kindred Brands, a newly formed holding company targeting underdeveloped beauty brands, has acquired sensitive skincare brand Kinship in its first deal, with plans to grow it in the natural grocery channel as an...
Deal Flow

With VMG Partners’ Backing, Can Vacation Follow Sun Bum’s Path To An Exit?

Could VMG Partners replicate the success it had with Sun Bum at Vacation? The private equity firm, which invested in Sun Bum ahead of its sale to SC Johnson in 2019 at a...
Sponsored Content

You Made It Into Retail. Now What?

For many emerging beauty brands, landing a national retail account is a defining milestone. Months or even years of product development, brand building and community engagement culminate in the moment a purchase order arrives.
Brand Report

A New Brand Encourages Makeup Expression For Beauty’s Maximalist Resurgence

Before attracting 40,500 followers and 4 million likes on TikTok with approachable, real-time beauty content, Iulia Scvortova worked at Shoppers Drug Mart, helping customers navigate a high-low assortment spanning Dior, Maybelline, Lancôme and Chanel. In her retail and content...