Beneath the Surface Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible? 
Influencing Beauty Influencer Shermeen Amin Has An Eye For Instagram And A Penchant For Beauty Products 
Launching Beauty Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
The Doctor’s In: Visha Skincare Founder And Dermatologist Purvisha Patel Prescribes Multitasking Natural Products
Purvisha Patel, a veteran dermatologist and skin cancer surgeon, wasn’t trained to treat the skin with natural remedies. However, her interest piqued in them eight years ago when her patients, predominantly people of color, started looking for hydroquinone- and paraben-free products to rectify everything from melasma to basic dehydration. Around the same time, Patel’s ...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for any new beauty brand. “My worry was that, in this day and age of the perfect ...
Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize
CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic over ingredients, CLN&DRTY quickly pivoted to facial products after the now mom of two realized her ...
Founder Story: Aneela Zaman On Launching Zaman Skincare
In a nutshell—or make that a black cumin seed shell—Aneela Zaman’s story is one of passion, inspiration and plenty of research. She launched a beauty brand in her twenties (‘Notorious Colors: For the international women of color’), then switched gears by moving to Los Angeles for the ...
CAP Beauty’s New E-Commerce Site Prioritizes Hemp-Fueled Health And Beauty
CAP Beauty thinks it’s high time its customers had the ability to easily purchase hemp-infused beauty and wellness products online. To increase accessibility of what they call plant medicine to as many people as possible, CAP Beauty co-founders Cindy Di Prima and Kerrilynn Pamer created a new e-commerce destination,
