Don’t Mess With Podiatrist Cary Gannon: After A Polish Brand Didn’t Respond To Her, She Launched A Competitor
Cary Gannon is as type A as they come. When the practicing podiatrist became disgruntled with a nail polish line she carried in her office promoting itself as healthy, she figured she could probably create a superior one – and she did. Since Gannon’s brand, Aila, launched in 2014, its better-for-you nail products ...
Scentbird Soars To Where Few Female-Led Companies Go: An $18.6M Round Of Funding
Scentbird has increased its nest egg with the completion of a series A funding round led by Goodwater Capital that totals $18.6 million. As the fragrance segment adjusts to millennial shopping habits, the money places the scent sampling service in a strong position to lead the digital charge in perfume purveying. Scentbird has ...
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media platform and off. Facebook isn’t making it easy on beauty brands. In late 2017, CEO Mark ...
Missed BeautyX Retail? Here Are Some Of The Best Buyer Insights From The Summit
In the beauty industry, there can be a wall between retail buyers and emerging brands. Last week, BeautyX Retail Summit in Dallas broke down that wall. During the event, more than 100 entrepreneurial attendees heard directly from buyers at 25 of the world’s most coveted retailers during panel discussions covering the ...
Pharmaca’s Prescription For A Thriving Beauty Business Involves An Integrated And Expert Approach
In a drugstore landscape dominated by enormous chains, 29-unit Pharmaca stands out for its longstanding integrative take on wellness. The Porchlight Equity Partners-owned company is dedicated to sustainable and good-for-you brands, and is serious about staffing with serious experts who are naturopaths, herbalists, nutritionists and aestheticians. A year-and-a-half ago, Pharmaca veteran Mary Catherine ...