Country Life Acquires Leading Aromatherapy Brand Aura Cacia
Country Life has acquired Aura Cacia, the leading aromatherapy and natural air care brand, from Frontier Co-op as it assembles a portfolio of beauty and wellness brands rooted...
Why Your Ads Aren’t Converting—And How Connected Commerce Fixes It
Despite social media’s ability to bridge people and places across platforms, the advertising ecosystem remains highly fragmented, inhibiting consumer brands’ ability to find and convert customers. But connected commerce has quickly risen to the forefront of branded social...
Tone’s CEO On Turning Streaming Fame Into A Fast-Growing Men’s Personal Care Brand
Creator-led brands have had mixed results in beauty, but Tone is making a compelling case for the model in men’s personal care, a notoriously challenging category that is nonetheless growing and finding renewed relevance with a new...
Two Le Labo Veterans Launch Annual Leave To Bottle Summer Nostalgia
Dating back to 1993, Escada has welcomed the summer with a new scent that epitomizes the season, starting with Chiffon Sorbet, a swirl of passion fruit and raspberry, and winding through some 34 more, including the...
Why Time Is Amouage’s Ultimate Luxury
If it seems that it’s taken 43 years for Amouage to become an overnight sensation in the fragrance industry, that’s because time is both a luxury and a vital ingredient for the Oman-based brand.
