AI-Powered Custom Beauty Brand 2250 Skin Updates Products Over Time In Response To Results

All too often, Fernando Braun and Nessim Zouaoui have plunked down for skincare products that don’t work for them. Of course, they’re not alone. In consumer research, people told them they purchased frustratingly ineffective products after receiving recommendations...

Inside The Retail-Focused Distribution Strategies Of Lime Crime, Versed And Merit

Tengram Capital Partners-owned Lime Crime, and Clique Brands-owned Merit and Versed exemplify contemporary thinking about omnichannel distribution in the beauty industry with anchor retailers at the core. To learn about how they’re building their businesses...

“The Gospel Of Wellness” Author Rina Raphael On Why The Wellness Industry As We’ve Known It Is Losing Its Grip On Consumers

As a chronicler of the multitrillion-dollar wellness industry, journalist Rina Raphael has interviewed Colleen McCann, Goop’s in-house shaman and the performer of crystal-assisted exorcisms, checked out $495-a-month members-only wellness social club Remedy Club, and taken a class from...

Set To Launch At Sally Beauty, Luxxi Nails Tries To Produce New Press-On Styles At The Speed Of Social Media

Luxxi Nails tries to churn out press-on nail styles as swiftly as designs trend on social media, which is to say pretty damn often. “What we’re doing is we are taking very popular nail styles that you...

Indie Beauty Snapshot: 9 Trends Emerging In The Third Quarter Of 2022

Sometimes covering beauty, particularly the indie side of the industry, can be disheartening. This week, Brad Pitt and Travis Barker announced new skincare brands, dispelling any notion that the barrage of celebrity beauty brands pulling attention...