Indie Lee Launches Botanicals Diffusion Line At Whole Foods Market
Over 15 years since it helped pioneer the clean beauty movement, Indie Lee is embarking on its next chapter with an accessibly priced diffusion line launching exclusively in retail at Whole Foods Market.
Sacheu Goes From TikTok Favorite To Target Staple With Nationwide Rollout Of Full Assortment
Sacheu could offer a blueprint for how a TikTok-famous brand evolves into a global makeup mainstay. It’s taking another step in that direction by rolling out its full assortment of 46 stockkeeping units to nearly 1,600 Target stores...
From A Beauty Veteran, Casa Noon Is Skincare Built For Life In The Sun
After more than a decade in beauty leadership roles, including as director of sales and business development at Estée Lauder-owned Aveda and GM at salon distributor Neill Corp., Andi Alleman noticed a divide between sun...
As Beauty Bay Teeters, Beauty E-Tailers Face Urgent Pressure To Reinvent
Beauty Bay has taken down its website as the gen Z-loved beauty e-tailer moves toward a potential administration process, the British equivalent of Chapter 11 bankruptcy protection, after years of declining sales, a development that...
The Nue Co. Defied Investor Advice And Transformed Its Business With Functional Fragrance
As founders go, there are few as prescient as The Nue Co.’s Jules Miller. She started her wellness-cum-beauty brand with supplements nearly a decade ago, way before “inside-out beauty” was an established subcategory. She also anticipated...
