Greetings From Nashville Pop-up Brings Tennessee Beauty Brands to New York
When Libby Callaway, founder and principal of content and communications firm The Callaway, floated her idea for Greetings From Nashville, a pop-up market in Brooklyn featuring Nashville brands, to her local clients and creator friends, she was shocked by how many brands wanted to be involved. “That’s not because I didn’t think ...
Five Emerging CBD Brands Generating Buzz In The Beauty Industry
As the CBD market mushrooms, beauty brands wielding the ingredient are burrowing into every niche imaginable. From K-beauty to social consciousness, they’re multiplying with different takes on the compound and audiences to deliver it to. Here, we explore five emerging brands generating CBD buzz in the beauty industry in unique ways. Kana Skincare: The ...
Weedwashing: How Brands Are Trying To Cash In On Beauty’s Biggest Trend
Cannabis beauty moved precipitously from the fringes to the mainstream last month when two formidable beauty players, Origins and Andalou Naturals, plunged into the category previously reserved for independent beauty and wellness brands willing to take chances on a risky ingredient. The fresh crop of pot beauty newbies, which ...
E-Commerce Shop The Art Of Care Clears The Haze In The CBD Segment For Conscientious Consumers
Beauty influencer and cannabidiol supporter Serein Wu fears CBD’s reputation is getting ruined by shoddy products flooding the self-care market. In order to preserve its reputation and promote genuine CBD, she teamed up with husband and manager Chris Ledford to launch The Art of Care, an e-commerce destination devoted to thoroughly vetted ...
BFFs Jessica Frandson And Jill King Are Breathing New Life Into Aromatherapy With Well-Oiled Luxury Brand Campo
Jessica Frandson and Jill King, friends since teenagehood, didn’t realize they shared a love of aromatherapy until Frandson was visiting King a few years ago. “Jill saw the perfume bottle I had brought with me, said she had the same one, and she showed me her apothecary, which was this whole treasure trove of ...