Beneath the Surface
Boom Times Don’t Last Forever. What Should Indie Beauty Brands Do When They’re Over?
It’s been a decade since the last recession ended—and one thing’s true about the next one. It will come. How soon it will come, nobody’s sure. In economic prognostication circles, the optimists are winning out. Forecasters place the chances of a near-term downturn at 35%, and Federal Reserve Chairman Jerome Powell predicts economic ...
Brand Report
Pietro Simone Brings His New Skincare Range And Coveted Facial Technique To The US
After a spring launch in Europe, aesthetician and spa owner Pietro Simone is bringing his eponymous luxury skincare line to the United States. The eight-product range is full of dramatic flourishes. Each product is referred to as an “act,” inspired by his Simone’s skincare ...
No Stupid Question
Indie Beauty Brand Founders Share Their Sampling Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?
Expert Dialogue
Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns
Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that if you don’t have those set up,” warns Izzy Sapien, founder and CEO of Blk ...
Launching Beauty
With New Brand Solara Suncare’s Clean Formulas, Mineral Sunscreen Usage Doesn’t Come At The Expense Of Good Skincare
While on a beach vacation four years ago, Stephanie DiPisa’s then 8-year-old son Joseph broke out in a terrible rash. “It had gotten so bad that we had to stay out of the sun and in the hotel room,” she says. “That’s the worst thing you can do on vacation when you’re at the ...