Indie Beauty Brands Saw Black Friday And Cyber Monday Sales Lifts Despite Pulling Back On Advertising

The beauty industry was handed a nice gift over Black Friday/Cyber Monday as consumers stocked up on scents, skincare, color cosmetics and more at prices befitting their slimmed-down budgets—and indie beauty brands were among those receiving the spoils....

Inside The Healing Company’s Push To Grow Its Portfolio To 15 Brands In Three Years

The defective healthcare system leaves people searching for solutions to everyday issues. The Healing Company believes it can be a major force in providing those solutions. Founded by Anabel Oelmann, a former model and supplement entrepreneur,...

Insanely Clean Entices Discerning Gen Z Guys To Try Skincare With Easy Products And Edgy Design

Judah Abraham was born into the beauty industry and even he admits his commitment to skincare waffles. “I often don’t moisturize after I wash my face because I’m lazy,” says the 32-year-old CEO and founder of gen Z...

Elimar Depaula Turned A $200 Loan To Start Queen Cosmetics Into A Business Surpassing $1M In Sales This Year

Elimar “Ellie” Depaula, founder and CEO of Queen Cosmetics, a bold, sparkly makeup brand, has always had a passion for makeup. In high school, she spent hours doing her friends’ makeup for parties and dances. Yet, she...

“We Want To Be As Available As Razors”: Hair Removal Brand Sugardoh Launches At Ulta Beauty

Sugardoh is the latest indie inducted into Ulta Beauty’s Sparked program highlighting new and emerging brands. Ulta represents the hair removal brand’s first wholesale partnership. It rolled out to 300 stores in October and is eyeing...