Could Beauty’s IPO Window Be Opening?
The beauty industry hasn’t seen a major initial public offering in the United States since Olaplex and European Wax Center went public in 2021, but that dry spell could be nearing its end.
Viral Hairbrush Brand Bounce Curl Makes Its Retail Debut At Sephora
Proving that becoming a breakout beauty brand isn’t an overnight accomplishment, haircare brand Bounce Curl is landing on Sephora’s website today and entering roughly 215 stores on March 27, more than a decade after it hit the...
Longevity And Conventional Skincare Haven’t Fit Well. The Nine Aurora Is Challenging The Model.
As interest in skin longevity grows, a number of brands are questioning whether traditional product-led routines often built around prescribed regimens, single ingredients or trend cycles are equipped to support skin as it ages or stand...
Beauty’s New Transparency Isn’t About Ingredients. It’s About Money.
In a TikTok post from Dec. 24, founder Chelsea Branch reveals her hair tools brand Kōv Essentials reached a six-figure revenue milestone in its first month and crossed $1 million in first-year sales, all without spending...
Skincare Overtakes Fragrance As Beauty’s Leading Growth Driver In Late 2025
Skincare reclaimed the lead as beauty’s top growth driver in the final quarter of 2025, overtaking fragrance, according to new data from consumer insights firm YipitData. Between October and December, skincare sales increased 12% on...
