Social Beauty

How The Beauty Spy Turned Co-Founder Ryan Sullivan’s Pores Into A Viral Sensation On TikTok

In April, a TikTok video showing Ryan Sullivan, a product scout for and co-founder of K-Beauty e-tailer The Beauty Spy, using Neogen’s Pore Tight Peeling Mousse to remove gunk from his pores went viral, generating over...
Brand Report

I Opened The First Cosmetics Store From A Native American-Owned Brand. Here’s What It’s Been Like To Build My Business And Operate During The Pandemic.

Ah-Shi Beauty founder Ahsaki Báá LaFrance-Chachere is trying to create a makeup company that’s never existed before: A large beauty industry player led by a Native American bridging products and physical locations, and celebrating people no matter...
Full Disclosure

Quw’utsun’ Made Founder Arianna Johnny-Wadsworth Honors Indigenous Plant Medicines With Her Skincare Products

A salve can tell an awe-inspiring story. Take Quw’utsun’ Made Devil’s Club Salve. It contains extracts from native plants founder Arianna Johnny-Wadsworth harvests in the mountains of Washington and judiciously transforms into a healing product. The ingredient devil’s club...
Brand Report

Cheekbone Beauty Is Growing Its Business While Valuing Indigenous Communities Over The Bottom Line

Jennifer Harper, the Anishinaabe founder of Cheekbone Beauty, wasn’t raised in a traditional Indigenous community or on a reserve. “I grew up with my mom who was white, who was displaced,” says Harper. “My culture was more...
Beneath the Surface

Native Americans Troubled By The Appropriation And Commoditization Of Smudging

Smudging, the ancient Native American practice of burning dried plants in spiritual ceremonies, has been made common by the non-Native population spreading it to yoga studios, beauty companies and wellness boxes. Google white sage, the primary ingredient in...