When Thin Wild Mercury co-founder Cathleen Cardinali goes to her perfume lab in Los Angeles, she has perhaps one of the shortest commutes in history. An L-shaped nook measuring about 18 square feet extends from her apartment’s...

Serial entrepreneur Susanne Langmuir isn’t afraid to shake up routine beauty products. With Bite Beauty, she developed lipsticks from food-grade ingredients, and let people see how they were made and customize formulas to suit their preferences. With Susanne...

Richard Anderson’s run with his former brand Per-fékt Beauty didn’t end perfectly. So, he’s decided to return to the beauty industry with a new concept retaining what made his earlier brand successful—makeup that acts quickly to enhance...

To Kate Namgung, beige isn’t bland. The founder of skincare brand Beigic contends it can encourage people to put down their phones and concentrate on themselves for a few uninterrupted minutes. “We feel beige is the color...

Skincare companies have reimagined cleansing and moisturizing as reflective self-care rituals. Now, Stunn Collective is out to elevate supplementation to a similarly profound practice. The new beauty and wellness brand has arrived with morning and evening vitamins...