Maude And L’Oréal Partner With The Louvre For Exhibit On The History Of Privacy

Maude, long lauded for beautifully crafted sex toys, is showcasing two of its vibrators, Vibe and Spot, at the Louvre Museum in a new exhibit called “Private Lives: From the Bedroom to Social Media.”  The...

What Does It Mean To Be A “Responsible” Brand?

In a TikTok video, Abena Boamah, founder of Hanahana Beauty, shared notes from an Axios House event during the United Nations General Assembly last month where she listened to Lisa Williams, CEO of Eileen Fisher, and Ryan...

“Immediately Start Turning”: What Small Brands Need To Know To Survive And Thrive At Big Retailers

Securing a major retail partnership can put a brand on the map, but moving products off the shelf requires targeted strategies to spend capital the right away. To better understand those strategies and what...

What It’s Like For A Brand To Change Its Name—Or Fight To Keep An Embattled One

Coming up with a brand name is no easy feat. Some brand founders land on names by happenstance, while others painstakingly select a name with deep meaning for what they’re building and their lives. Regardless, it often takes...

Starface, Blip And Julie Co-Founder Brian Bordainick Starts Harm Reduction Brand Overdrive Defense

For five years, Brian Bordainick has been building a stable of beauty and wellness brands that bring color and cachet to staid beauty and wellness categories, from pimple care to emergency contraception. Now, the co-founder of Starface,...