Why Your Ads Aren’t Converting—And How Connected Commerce Fixes It
Despite social media’s ability to bridge people and places across platforms, the advertising ecosystem remains highly fragmented, inhibiting consumer brands’ ability to find and convert customers. But connected commerce has quickly risen to the forefront of branded social...
Two Le Labo Veterans Launch Annual Leave To Bottle Summer Nostalgia
Dating back to 1993, Escada has welcomed the summer with a new scent that epitomizes the season, starting with Chiffon Sorbet, a swirl of passion fruit and raspberry, and winding through some 34 more, including the...
Why Time Is Amouage’s Ultimate Luxury
If it seems that it’s taken 43 years for Amouage to become an overnight sensation in the fragrance industry, that’s because time is both a luxury and a vital ingredient for the Oman-based brand.
Mila Launches With $2.5M In Funding To Make Sexual Wellness More Mainstream
Mila has officially launched with $2.5 million in funding to reimagine sexual and intimate wellness as an everyday category rather than an occasional purchase. Besting an initial $1 million target, the oversubscribed...
10 New Brands Bringing Fresh Ideas To Sun Care
As sunscreen becomes more deeply embedded in skincare and wellness routines, a new generation of brands is emerging with fresh approaches to a category long dominated by beach imagery, tropical scents and dermatologist recommendations. Founders...
