Launching With A Single Product, New Brand State Of Kind Personifies The Skinimalist Approach To Skincare

In her mid- to late-30s, Sarah Battersby struggled with a procession of skin issues, including breakouts, dullness and inflammation. “Everything that was being marketed to me was to do more and more, and you need to buy this...

Beauty E-Tailer B-Glowing Brings Dawn Francisco On Board As CEO To Grow Awareness And Sales

Dawn Francisco, a former VP at Dermstore and Estée Lauder, has joined beauty e-tailer b-glowing as CEO to boost consumer awareness and growth. A beauty enthusiast who realized early that online sales would be important in the...

This Stylish Cross-Cultural Brand Has Launched In US Retail At The Detox Market

It might be cliché that a trip can be life-changing, but a trip was truly life-changing for Helena Mendès. In 2013, the Paris resident of West African descent traveled to Mexico, where her sister has lived for over...

Why Apto Skincare Underwent A Major Sustainable Rebrand In The Middle Of The Pandemic

Apto Skincare founder Marta Cros landed in the Dominican Republic in March 2020 with a shared suitcase for herself, her husband and their two kids. Then, the pandemic hit, and the borders closed. Cros’s one-week vacation stretched...

Six Steps Athr Beauty Is Taking To Scale Its Business

Tiila Abbitt took out a second mortgage on her house to start her brand Athr Beauty with $100,000 in 2018. She had a hunch makeup would be the next category transformed by the clean beauty movement, but...