Fragrance At A Crossroads: How Smart Brands Are Navigating Modern Fragrance Manufacturing
The fragrance category has rarely been more complicated or more interesting to build in than it is right now. Consumer demand is fragmenting in directions that didn’t exist five years ago, sourcing is now as...
Belle Brands Acquires Versed To Expand Beauty Platform
Windsong Global-backed Belle Brands has acquired mass-market clean skincare and makeup brand Versed, adding it to a growing portfolio that includes JVN Hair, Pipette and KVD Beauty as...
12-Year-Old Founder Launches Stellar Beauty Co. For Gen Alpha Girls On The Move
Most elementary school students assigned a school project might build a papier-mâché volcano, a makeshift compass or a simple electrical circuit, but in an era when Sephora-obsessed teens and tweens have become a beauty industry fixation, Stella Dorazio’s...
Celebrity Spray Tan Artist Mishel Chernyavskiy Elevates Sunless Tanning With MSK Labs
Mishel Chernyavskiy has spent a decade chasing the perfect tan. She built her career as a spray tan artist, working with thousands of clients and cultivating a celebrity roster that includes Paris...
The Nue Co. Rides Ulta Beauty Momentum With Joy-Inducing Scent Good Spirits
The Nue Co. has plenty of reasons to be in good spirits. After surpassing its first-half sales forecast by 17% following its rollout to 1,100 Ulta Beauty stores in April, the brand is leaning into...
