Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies report the journey from product concept to store shelf is two years, a Business of Fashion ...
What Advice Would Indie Beauty Entrepreneurs Have Given Themselves At Their Brands’ Launch?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Knowing what you know now, what advice would you have given yourself at the start of your brand?
From The Doctor’s Office To The Department Store: Skincare Brand Dermatologist’s Choice Premieres At The Market @ Macy’s With A New Look
When dermatologist Richard Bottiglione developed the brand Dermatologist’s Choice nearly 40 years ago, he sought to deliver doctor-worthy skincare results to his patients without forcing them to make inconvenient and sometimes costly trips to his office. In the decades since its launch, the brand kept delivering on its promise of skincare results, but ...
Reina Rebelde Founder Regina Merson Takes Issue With Ulta Beauty’s Frida Kahlo Collection—And Suggests What Should Have Been Done
When Ulta Beauty unveiled its Frida Kahlo collection via social media on July 5, the public condemnation of its use of imagery associated with the renowned Mexican artist on makeup was almost instantaneous. The retailer faced criticism on several fronts, from the idea that Kahlo’s anti-capitalism doesn’t square with a commercial endeavor ...
The Latest Venture From The Entrepreneurs Behind Y7 Studio Uses Music To Make Meditation Less Intimidating
The creators of iconoclastic bicoastal yoga chain Y7 Studio are looking to shake up the mindfulness market with a new app-assisted musical meditation system called Wave.