Olive Oil Skincare And Body Care Is Going Big With Olive + M’s Launch At Target
Olive + M founder Mariska Nicholson has sought to get her olive oil-fueled clean skincare and body care brand in front of a large audience since its launch four years ago. Now, she’s doing it. Next month, Olive + M is rolling out to 100 Target doors with four products priced from $24 ...
Venture-Backed Brand Kinfield Launches With Personal Care Products Designed To Elevate Outdoor Excursions
Unisex personal care brand Kinfield is launching with a trio of targeted products designed to solve the problems that can make time in nature—from a grueling hike to a low-key picnic in the park—a drag. Nichole Powell, founder and CEO of Kinfield, believes the brand fills a gap in the market for elevated ...
New E-tailer Verishop’s Beauty Selection Is Starting With Upscale Clean Brands Before Broadening Its Reach
It may take an ex-Amazon executive to pull off a feat Amazon hasn’t been able to accomplish: assembling an online selection of upscale beauty brands rivaling the world’s best department stores. Verishop, the new multi-category e-commerce concept from Cate Khan, former senior vice president at defunct Amazon subsidiary Quidsi, and her husband Imran, ...
How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula to the sensation of packaging, people’s responses to beauty merchandise are filtered through their interactions with ...
Meet The Skincare Brand Catering To The Rising Skintellectual Class With Serious Science
The Sephora Accelerate program has helped many female founders refine their businesses. For cosmetic scientist Shuting Hu, founder and CEO of skincare brand Acaderma, the boot-camp experience totally changed her go-to market strategy. The brand goes beyond basic natural ingredients with no scientific backing for skincare purposes to a multistep process involving sustainable ...