Boyne Capital Acquires Majority Stake In YZY Fragrances

Boyne Capital has acquired a majority stake in YZY Fragrances, a 40-year-old company focused on accessibly priced fragrances. Terms of the deal weren’t disclosed, but it involves providing partial liquidity to the founding family...

In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery

Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with

Target’s Top Skincare Brands Show What Wins: Value, Utility And Hero Products

Target’s bestselling skincare brands in the first quarter reveal a category driven by distinctiveness, routine utility, accessibility and impulse appeal rather than any single product trend or positioning strategy. According to a new report from...

Henkel Backs Science-Driven Synthetic Hair Extensions Brand Ruka In $4.5M Round

Henkel is backing Ruka, the British textured hair brand known for its synthetic wigs, weaves and braiding hair, as part of a $4.5 million funding round to fuel fiber innovation, retail expansion in the United...

The Brutal Economics Of Beauty Specialty Retail

For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...