Brand Report

Beautycounter Alums Revamp Climate-Focused Atmosphera With Hybrid Direct Sales Model

Atmosphera, the revamped Canadian climate-adaptive skincare brand, has launched in the United States with Beautycounter veterans Katya Johnson, Christi Hucks and Mia Davis at the helm as they seek to reinvent direct selling through a modern affiliate...
Deal Flow

Estée Lauder Ups Science-Backed Skincare Ante With 111Skin Investment

As beauty intersects with aesthetics and shifts toward longevity, Estée Lauder has made a minority investment in doctor-founded skincare brand 111Skin, yet another proof point that clinical and science-backed positioning is driving deals...
No Stupid Questions

What Should The New Unilever Acquire Next?

Like many in the Ozempic era, Unilever is parting with food to focus on beauty. The consumer goods conglomerate’s roughly $65 billion transaction exiting its approximately $14 billion food business to McCormick & Company unwinds...
Deal Flow

Fundamental Brands To Acquire $31M Fragrance License Holder For Ellen Tracy, Mustang And More

Fundamental Brands is acquiring Great American Beauty, the fragrance license holder for brands including Ellen Tracy, IZOD, Ford Mustang and Caribbean Joe in a deal adding approximately $31 million in sales to its...
Editorial

What Happens When Brand DNA Erodes

In beauty, brand DNA is simultaneously the most valuable and most fragile asset, yet history proves it can erode easily. After buying the trademarks for Juice Beauty in 2005, I built the brand from scratch, obsessively protecting its...