How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
Now Bankrupt, QVC Built Live Shopping. TikTok Shop Overtook It.
QVC Group, parent company of live-shopping trailblazers QVC and HSN, filed for bankruptcy last week following years of financial decline, underscoring that early movers must adapt or be left behind as beauty retail and live...
Beauty’s Rush Into GLP-1 Hair Loss
In roughly two years, GLP-1-related hair loss has gone from a side-effect footnote to the engine of a fast-forming beauty category complete with tailored products, creator campaigns, clinical trials and retailer strategies. Brands ranging from established haircare players...
Are Grüns And Rhode Outliers Or A New Blueprint For Building Billion-Dollar Brands Faster?
After Unilever’s $1.2 billion acquisition of Grüns, a supplement brand that grew to over $300 million in less than three years and represents one of the fastest inception-to-unicorn sale trajectories in consumer packaged goods, made headlines...
Westman Atelier Secures $15M From Prelude Growth Partners And Imaginary Ventures
Westman Atelier, the makeup brand launched by celebrity makeup artist Gucci Westman in 2018, has raised $15 million in funding from existing backers Imaginary Ventures and Prelude Growth Partners....
