Aditya Madiraju On Brand Deal Red Flags, AI Content Creators And Influence That Endures
Content creator Aditya Madiraju’s love of makeup dates back to when he was 6 years old admiring his mother’s red lipstick, but it wasn’t until he moved from India to the United States in 2010 to study business...
Can Mass Makeup Make A Comeback—And Recover Its CoverGirl Status?
The lipstick index isn’t paying dividends for mass-market color cosmetics, a slumping category that Coty Inc. and Bain Capital-backed beauty incubator Maesa are retreating from, leaving huge question marks about the fates of some of...
How 15-Year-Old Not Your Mother’s Became Teens’ Favorite Haircare Brand
Fifteen years since its launch, Not Your Mother’s is converting a new generation of consumers with social relevance, an influx of product releases, convenience and a value proposition fitting an economic moment characterized by pervasive...
The Internet Thinks Shay Mitchell’s Toddler Skincare Brand Rini Is A Bad Idea. Does The Beauty Industry Agree?
Actress Shay Mitchell, alongside her boyfriend Matte Babel and close friend Esther Song, launched Rini, a skincare brand directed at children 4 to 12 years old, but designed for them starting as young as 2 years...
Elevated Hand Care Brand Paume Enters 700 Ulta Beauty Stores, Reaches Profitability
Solidifying itself as a major player in the hand care space four years after its launch, Paume has rolled out to 700 Ulta Beauty stores and hit its first month surpassing roughly $713,000 in sales. Although Paume...
