Digital-First Carpe Takes On Sweaty Armpits At Target
Carpe, the direct-to-consumer brand that launched in 2015 with Antiperspirant Hand Lotion, is making a major push into retail with a nationwide rollout at Target. At the big-box chain, the brand is introducing several new scents, including...
How To Build Investment-Ready Beauty Brands Today
For early-stage beauty and wellness brands, saying no is as important, if not more important, than saying yes. “I want to be avoiding costly mistakes,” said Smitha Rao, founder of skincare brand Parëva during...
Biology Lands At Sprouts, Bringing Functional Fragrance To The Natural Grocery Aisle
Now, you can stock up on Biology Fragrances while picking up organic eggs, plant-based ranch dressing, avocados and bulk nuts at Sprouts, where the functional fragrance brand is arriving at around 485 stores nationwide. The chain-wide rollout...
Is Every Brand K-Beauty Now?
K-Beauty has been a powerful stimulus for the American beauty industry, with sales in the United States surging 37% to surpass $2 billion last year, according to market research firm NielsenIQ. With that success, it’s unsurprising that the K-Beauty...
How Beauty Brands Scale After The DTC Boom: The New Channel Architecture
For much of the 2010s, the playbook for independent beauty brands was clear: launch direct-to-consumer, build community on social media, scale through paid digital and expand into retail selectively, if ever. That formula worked. Until it...
