Brand Report

Launching With A Single Product, New Brand State Of Kind Personifies The Skinimalist Approach To Skincare

In her mid- to late-30s, Sarah Battersby struggled with a procession of skin issues, including breakouts, dullness and inflammation. “Everything that was being marketed to me was to do more and more, and you need to buy this...
Retail Report

Beauty E-Tailer B-Glowing Brings Dawn Francisco On Board As CEO To Grow Awareness And Sales

Dawn Francisco, a former VP at Dermstore and Estée Lauder, has joined beauty e-tailer b-glowing as CEO to boost consumer awareness and growth. A beauty enthusiast who realized early that online sales would be important in the...
Brand Report

This Stylish Cross-Cultural Brand Has Launched In US Retail At The Detox Market

It might be cliché that a trip can be life-changing, but a trip was truly life-changing for Helena Mendès. In 2013, the Paris resident of West African descent traveled to Mexico, where her sister has lived for over...
Brand Report

Why Apto Skincare Underwent A Major Sustainable Rebrand In The Middle Of The Pandemic

Apto Skincare founder Marta Cros landed in the Dominican Republic in March 2020 with a shared suitcase for herself, her husband and their two kids. Then, the pandemic hit, and the borders closed. Cros’s one-week vacation stretched...
Brand Report

Six Steps Athr Beauty Is Taking To Scale Its Business

Tiila Abbitt took out a second mortgage on her house to start her brand Athr Beauty with $100,000 in 2018. She had a hunch makeup would be the next category transformed by the clean beauty movement, but...