Global Category Manager Amy Jargo Pulls Back The Curtain On Whole Foods’ Whole Body Department
For natural beauty brands, 487-unit Whole Foods Market has been one of the primary stages for gaining national exposure, building relationships with compatible consumers and generating sales on a broad scale. It’s been a standard-bearer for ingredient scrutiny – it doesn’t allow more than 400 ingredients of concern under its premium body care guidelines ...
Co-Working Spaces Are All The Rage, But Do They Spell Big Bucks For Indie Beauty Brands?
Last Thursday, more than 50 people gathered at one of Los Angeles’ newest female-focused co-working spaces, The Riveter, to hear Volition Beauty co-founder Brandy Hoffman discuss product concepts that flourish when women conceive them. Volition’s merchandise had previously been available to members of The Riveter in its Seattle and LA locations, but ...
Kush Queen Conquers CBD Skincare With Defynt, A New Sub-Brand That Portends More
Kush Queen is out to reign over CBD-centered skincare with Defynt Skin, a new sub-brand launching its first skincare product that signals the start of the company becoming an umbrella for multiple brand concepts. In the beauty segment, Defynt takes Kush Queen from spirited bath bombs and sugar scrub to serious skincare with The ...
Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So
Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion last year, the 36-hour blitz of deals engineered by Amazon to spark purchases during a slow ...
Are Subscription Box Services Worth The Investment For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: Have you participated in a subscription box service and, if so, was your participation worthwhile?
