Brand Report

Feelunique Co-Founders’ Brand Indu Enters The Market To “Create The Huda Beauty For Teenagers”

What if you didn’t have to grow up? That’s what Indu hopes to do. From the minds of Feelunique co-founders Aaron Chatterly and Richard Schiessel together with Reena Hammer, former managing director at Urban...
Brand Report

Raising A Teenager Is Hard—And I Learned Building A Teen Skincare Brand Is Pretty Hard, Too

Short of giving birth to my daughter, building a skincare brand is one of the most challenging projects I’ve taken on—and I took it on even though I never had a deep burning desire to become a beauty...
Brand Report

Dermatologist Brooke Jeffy’s New Gen Alpha Brand Btwn Focuses On Skincare Fundamentals

At her dermatology office in Scottsdale, Ariz., Brooke Jeffy sees hundreds of teen and tween patients flummoxed by what they should be doing for their skin. “They’re throwing all these products on, but they’re not really paying...
Retail Report

Move Over, Loofah: Luv Scrub’s African-Inspired Body Mesh Exfoliator Enters 820 Ulta Beauty Stores

Luv Scrub, a brand that took the staple African mesh cloth and turned it into a...
Beneath the Surface PremiumPremium Content

Armpits Are The Latest Beauty Industry Hot Zone

Most people don’t use more than one or two topical products for their armpits: deodorant and possibly shaving cream every so often. But brands are enlarging the universe of armpit products and elevating lowly pits to star status...