How Can Luxury Beauty Be Relevant To Today’s Consumers?

In this edition of Beauty Independent’s series posing questions relevant to indie beauty, we ask 19 retail, branding, design, product development and marketing experts the following: Despite prestige beauty rebounding this year, there’s been a strong focus on...

How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers

With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...

Adjustments Beauty And Wellness Brands Are Making To Cope With Ongoing Supply Chain Disruption

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 23 brand founders and executives: What’s an adjustment you’ve made or plan to make to deal with the supply chain disruption that’s...

What Companies Behind The Scenes In Beauty Believe Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask founders and executives at 15 companies operating behind the scenes in the beauty industry: What areas of your business do you believe...

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

Coverage in The Wall Street Journal and Congressional testimony by Facebook whistleblower Frances Haugen has underscored that Facebook Inc.’s apps, most notably Instagram, can be dangerous for mental health, particularly the mental health of teenage girls. In...

When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...