No Stupid Questions
In A Noisy World, Founders Reprioritize Their Roles To Focus As Their Brands Grow
Six years into Three Ships Beauty, Connie Lo is shifting from a scrappy co-founder to a true co-CEO to help scale the skincare brand from $16 million in sales to $50 million over the next two to...
Can Marc Jacobs Beauty’s Comeback Be More Than A Nostalgia Play?
Marc Jacobs Beauty is preparing for a comeback. After disappearing from shelves in 2021 following the end of its licensing partnership with LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo, Coty secured...
Beauty Founders Say Tariffs Cost Them Thousands To Millions, Forcing Permanent Changes
In a landmark ruling watched closely by business, the Supreme Court struck down President Donald Trump’s tariffs on Friday, Feb. 20, holding in a 6-3 decision that the International Emergency Economic Powers Act (IEEPA), the legal...
How Sophisticated Are Beauty Shoppers About Price And Value?
To accompany a Feb. 12 article on Merit chronicling its rise to $200 million in retail sales last year, Business of Fashion created a chart comparing the price of Merit’s foundation stick with foundation sticks from...
Could Beauty’s IPO Window Be Opening?
The beauty industry hasn’t seen a major initial public offering in the United States in several years, following IPOs by Olaplex and European Wax Center in 2021 and Oddity Tech two years later, but...
Beauty Industry Insiders See Expressive Eye Makeup Coming Back In A Big Way
If you’re looking for a break from lip balm mania, the eye makeup category could offer some relief. Recent Circana data shows it returned to growth in 2025 after a dip, with mascara in particular helping lift...
