No Stupid Questions

Are Skincare Device Brands Good Investments?
In the beauty industry, there are several categories that seem perennially poised to pop in the United States, particularly if they’ve gained traction abroad. The beauty device category, which is expected to accelerate globally at...

Is DTC Dead? Not To Emerging Beauty Brands
En route to Sephora, Hailey Bieber’s Peptide Lip Tint-powered brand Rhode generated $90 million in revenue from its website in the final two months of 2024, according to figures YipitData provided the publication Puck, which broke the...

Products, Services And Practices Founders Are Trying To Live Longer And Healthier
It’s an occupational hazard for beauty and wellness brand founders to be experimenting with or at the very least investigating the latest in beauty and wellness. As a result, they’re often excellent sources for recommendations about emerging products,...

What’s In And Out For Fragrance This Year
Fragrance registered the steepest sales growth of any beauty category in 2024. In the first nine months of the year, market research firm Circana’s sales estimates show it up 14% in prestige and 2% in mass. As...

Haircare Trends Dominating—And Declining—In 2025
Haircare has been having a growth spurt of late. After the category’s sales increased 14% in prestige and 6% in mass in 2023, according to market research firm Circana, they were up 9% in prestige and 2%...

Inclusive Beauty Brands Share Their Vision For Thirteen Lune’s Post-Acquisition Future
Thirteen Lune, the retailer launched in 2020 by Nyakio Grieco and Patrick Herning to showcase minority-owned beauty brands, has been acquired by SNR Capital, a financing and fulfillment firm associated with The PCA Companies,...