No Stupid Questions
Beauty’s Gray Area: What’s The Line Between Dupes, Benchmarking And Reverse Engineering?
While dupes have dominated beauty industry conversation recently, two common behind-the-scenes practices—benchmarking and reverse engineering—often raise similar questions around imitation and originality. To understand the distinctions between these practices, for the latest edition of our ongoing series posing...
Brand Founders On Emma Grede’s “Three-Hour Mom” Approach: Smart Boundary Or Parenting Red Flag?
If there was any doubt, Emma Grede, co-founder of Kardashian- and Jenner-affiliated brands Good American, Skims and Safely and host of the podcast “Aspire,” is showing why she’s an entrepreneur—or, at the very least, a personal-brand machine—to be...
The Ordinary Takes On Luxury Markups With New Pop-Up. Is It Justified?
The Ordinary is turning markups into marketing with a grocery-style pop-up called The Markup Marché landing in six global cities this month to highlight the extraordinary premiums attached to luxury goods. For example, the pop-up...
What Should The New Unilever Acquire Next?
Like many in the Ozempic era, Unilever is parting with food to focus on beauty. The consumer goods conglomerate’s roughly $65 billion transaction exiting its approximately $14 billion food business to McCormick & Company unwinds...
The Beauty Industry Roles AI Will Kill, Create And Reconstitute
Once a brand pinned down funding, the next step was often to build out its team. That strategy isn’t completely disappearing, but it’s teetering. Today, brands raising money increasingly tout how lean they can stay.
Are Grüns And Rhode Outliers Or A New Blueprint For Building Billion-Dollar Brands Faster?
After Unilever’s $1.2 billion acquisition of Grüns, a supplement brand that grew to over $300 million in less than three years and represents one of the fastest inception-to-unicorn sale trajectories in consumer packaged goods, made headlines...
