What Companies Behind The Scenes In Beauty Believe Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask founders and executives at 15 companies operating behind the scenes in the beauty industry: What areas of your business do you believe...

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

Coverage in The Wall Street Journal and Congressional testimony by Facebook whistleblower Frances Haugen has underscored that Facebook Inc.’s apps, most notably Instagram, can be dangerous for mental health, particularly the mental health of teenage girls. In...

When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...

The Future Of Clean Beauty

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 32 beauty entrepreneurs, executives and experts: Against the backdrop of crowding in the clean beauty segment and the backlash against it, where do you see...

How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update

In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...

Are Rising Costs In The Supply Chain Translating To Beauty Product Price Increases For Consumers?

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 26 entrepreneurs and executives at beauty companies: Given rising costs throughout the beauty industry supply chain and inflationary pressures more broadly, have...