No Stupid Questions
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
The Real Cost Of PR For Indie Beauty Brands—And What They Get For It
In a May 20 post on TikTok as part of her “Founder Diaries” content series, Poom Cosmetics founder Irene Ham recapped a meeting she had with an unnamed public relations agency in which the agency quoted...
Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”
With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by...
Do Founders Have To Build Their Brands In Public?
In an interview with Beauty Independent in April and a Substack post a month later, Ali Kriegsman, brand advisor, author of the book, “How To Build A Goddamn Empire,” and co-founder of Bulletin, discusses...
The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands,...
As Yuka Gains Millions Of Users, Beauty Industry Insiders Question The Veracity Of Its Product Ratings
With over 20 million users in the United States and 25,000 Americans signing up for Yuka daily, the food and cosmetics label analyzing app is drawing sharp criticism from some beauty industry insiders who argue it panics...
