No Stupid Questions
In The AI Age, What Does The Beauty Factory Of The Future Look Like?
As artificial intelligence rapidly infiltrates every level of beauty, from ingredient sourcing to marketing, we want to explore how it—and other forces changing the industry—are impacting production. So, for the latest edition of our ongoing series...
How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation. In May, Primally Pure launched a campaign for...
Has The End Of The Lipstick Index Been Greatly Exaggerated?
The lipstick index has been declared over more than baggy jeans—and both have an endurable knack for sticking around. From Bloomberg to The Business of Fashion, articles have predicted peak beauty is here, consumers are tapped out,...
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
The Real Cost Of PR For Indie Beauty Brands—And What They Get For It
In a May 20 post on TikTok as part of her “Founder Diaries” content series, Poom Cosmetics founder Irene Ham recapped a meeting she had with an unnamed public relations agency in which the agency quoted...
Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”
With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by...
