Is $161 Too Much For An Eyeshadow Palette?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price...

Indie Beauty Entrepreneurs Share Their Favorite Brands (That Aren’t Their Own)

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What brands, other than your own, do you have in your medicine cabinet?

How Indie Beauty Companies Develop Maternity And Paternity Leave Policies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: How did you develop your maternity/paternity leave policy?

When Should A Beauty Brand Speak Up About Social Issues?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders: When do you think a beauty brand should speak up about social issues? Have you ever spoken up about social...

As Sustainability Efforts Increase, Should The Beauty Industry Rethink The Flood Of New Products?

In this edition of our ongoing series posing questions relevant to indie beauty, we ask 36 beauty entrepreneurs and executives the following questions: Do you believe the beauty industry should rethink the barrage of beauty product launches to...

Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?