This Week In Social Media News: Banning TikTok And An End To The Facebook Advertising Boycott

In 2011, a teacher in Georgia was forced to resign after a parent complained about a Facebook post showing her with alcohol. Almost a decade later, our personal and professional lives are more blended than ever as...

The Challenging #ChallengeAccepted Challenge And Other Social Media News This Week

Viral challenges seem to be social media staples of our virus-laden times. This week, black-and-white selfies dominated feeds in #ChallengeAccepted posts ostensibly about empowering women. Similar to the #BlackOutTuesday challenge, there’s skepticism about the purpose and impact of...

This Week In Social Media: Fundraising, Facebook Alternatives And More

For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...

From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape

Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...

Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources

Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...

Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business

The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s career is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...