Brand Report
After Ulta Rollout, Unite Hair Deepens Retail Push With Sephora Debut
After more than two decades building its business through salons, Unite Hair is leaning into specialty retail as the distribution model that underpinned its success continues to evolve. The professional haircare brand has debuted on Sephora’s website and...
With 400% Growth, TikTok-Favorite Mermade Hair Preps For Major U.S. Expansion
After building Mermade Hair into one of the biggest brands in its category in Australia, founder Tara Simich believes she can continue the hot hair tools streak in the United States. Already, Mermade Hair has a substantial...
No Influencers, No Big Ad Spend: Anti-Wellness Brand Sleep Or Die’s Badass Build
Before its flagship product, Sleep Strips, even launched, Sleep Or Die amassed a 4,000-person waitlist and a 500-member community of loyal fans known as the Zombie Club by embracing a rebellious brand identity that’s more reminiscent of...
Derm-Founded More Than Nine Wants To End Skincare Decision Fatigue For Moms
Pregnancy and motherhood bring no shortage of decisions, from what to eat and what medications to take to which household products are safe to use. The mental load can feel relentless. Aegean H....
Oliviaumma Expands At Sephora After Going Viral With A Single SKU
Sephora Accelerate participant Oliviaumma launched into 268 Sephora doors nationwide this March with just one product: its Milky Resurfacing Brightening Toner Pads. Three weeks later, the product went viral, sending shoppers racing from store to store in search...
Topicals Founder Olamide Olowe Grapples Publicly With Bread Beauty Supply’s Future
After building Topicals into one of beauty’s biggest skincare success stories, founder Olamide Olowe is learning that turning around an existing brand can be much harder than creating one from scratch. In a candid TikTok...
