Brand Report
A New Brand Encourages Makeup Expression For Beauty’s Maximalist Resurgence
Before attracting 40,500 followers and 4 million likes on TikTok with approachable, real-time beauty content, Iulia Scvortova worked at Shoppers Drug Mart, helping customers navigate a high-low assortment spanning Dior, Maybelline, Lancôme and Chanel. In her retail and content...
Hanahana Beauty Founder On Retail Challenges As Brand Refocuses On DTC
As retailers jostle for the most-promising brands, some beauty entrepreneurs are speaking out about the difficulty of standing out in crowded assortments as cash-strapped upstarts. After reaching 500 Ulta Beauty locations following a 2023 debut at the beauty...
Nominations Open For Beauty Independent’s Seventh Annual Beacon Awards Program
Beauty Independent has opened nominations for the seventh annual Beacon Awards, the publication’s flagship program recognizing the entrepreneurs, brands, retailers, investors and service providers propelling the future of independent beauty.
SOS Beauty Launches NuLaboratories To Develop Brand-Owned Breakthrough Formulas
With formula ownership an increasing priority, SOS Beauty, the brand incubation firm that counts Patrick Ta, Shani Darden Skin Care, Ouai and Merit among its clients, is launching NuLaboratories to develop formulas for breakthrough...
More Insulated Than Some Sectors, Beauty Still Faces Fallout From The Iran War
Despite a pandemic that fractured global supply chains and American trade policies that pushed tariffs to new heights, indie beauty’s supply chain has remained surprisingly unchanged on first impression, with upstart brands in the United States still...
Gen Z Brand Playface Looks To Rebuild Trust In Sun Care With “SPF Receipts”
Forthcoming gen Z brand Playface wants to combine The Ordinary’s ingredient transparency and accessible pricing with Glossier’s generational relevance. Founded by Sydney-based Benjamin Price, who previously started Snüx, a now-closed ski apparel brand...
