Brand Report
New Men’s Skincare Brand Dividends Targets Equinox-Going Guys With Longevity Goals
Jake Rosenblum believes men’s skincare is at a turning point. “I have a lot of dads coming to me in their 30s just saying, ‘Hey, man. Like, what’s retinol?’” says the former talent agent,...
Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage
At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...
This Beauty Entrepreneur Is A SNAP Recipient You Don’t Often Hear About
Amid the talk of beauty entrepreneurs achieving billion-dollar exits, entrepreneurs on the other, far larger end of the spectrum—those operating on passion rather than big paydays and often not compensating themselves at all—get overlooked. Colleen Poe,...
Verdoie Launches In Retail With Ambitions To Become A Major Mover In Mushroom Beauty And Wellness
After starting in direct-to-consumer distribution in January, Verdoie is putting down roots—or, the parlance of root-free mushrooms, hyphae—by entering retail at Credo Beauty and Pharmacie Continent 7ème. The mushroom-powered Paris-based skincare and wellness brand has arrived on...
New Studio Bridges The Gap Between Indie Beauty Brands And Contract Manufacturing
Advising tens of indie beauty brands at her consultancy Beauty Founders Agency, Melissa Hibbért has discovered they struggle to secure contract manufacturers attentive to them and willing to take them on as customers at order...
Rhode, Maëlys And Phlur Top Consumer Edge’s List Of Fastest-Growing DTC Beauty Companies For 2025
Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maëlys and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the...
