Brand Report
Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding...
Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout
For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...
Cosmedix And Osmosis Co-Founder Launches Synthetic Ingredient-Free Skincare Brand Kleos+Klea
In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’...
Snow Fox Shifts From Retail To Professional Distribution—And Tees Up Retail Return
Two years after leaving retail in the United States, Snow Fox is making a slow return to American distribution with a new outlook. Born in Australia and headquartered in Taiwan, the...
Reckitt Quietly Shutters Intimate Care Brand Queen V
Reflecting a shift away from emerging brands that take patience and investment to gain traction, Reckitt has shuttered Queen V, a brand it acquired in 2021 to raise its profile in sexual wellness and intimate care....
Longtime Beauty Exec Evelyn Wang Launches Silverist To Care For Gray Hair
Even for someone adept at identifying holes in the beauty market, a personal experience can really hammer home the depth of a hole. That was the case for Evelyn Wang, former CMO at Milani Cosmetics, SVP...
