Brand Report

Raeka Beauty’s Colorful Rebrand Makes South Asian Skincare Approachable To All
As she was prepping for law school in 2015, Raeka Morar began concocting lotions with turmeric and clove oil as a hobby. Loving them, her encouraging friends convinced her to do a holiday market in Austin and, within...

Luxury Sex Toy Maker Lelo Celebrates Its 20th Anniversary With The Launch Of Lelo Beauty
Luxury sex toy maker Lelo has been bringing a flush to consumers’ faces for 20 years. Now, it’s intentionally adding color to them with the launch of Lelo Beauty. Lelo’s beauty venture is...

Ayurvedic Haircare Brand Shaz & Kiks Lands At Sephora And Launches #StayJungli Campaign
Ayurvedic haircare brand Shaz & Kiks has gone live on Sephora’s website and kicked off a new social media campaign in tandem with its launch at the beauty specialty retailer. The campaign uses the hashtag #StayJungli to take...

Design Studio Otherway Launches Thix To Go After The Hair Loss Prevention Market
In a prestige haircare market that’s growing—specifically 11% in the first quarter in the United States, according to market research firm Circana—products addressing hair loss and thinning strands are energizing sales. Those trends aren’t lost on Stuart...

Three Dermatologists Create The Brand Vetted Dermlab To Set A New Standard For Hypoallergenic Skincare
Over the last decade, Vetted Dermlab co-founders and dermatologists Carina Woodruff, Lindy Fox and Nina Botto, who collectively possess more than 30 years of medical experience, have treated countless patients with skin damaged by harsh skincare practices...

The Haircare, Fragrance, Nail, Wellness And Device Launches Adding Newness To Adit Live
With two-day trade show Adit Live starting tomorrow, excitement is building as brands stock their booths with new products to impress the 200-plus retail buyers expected to walk the floor at New York City’s Metropolitan Pavilion. ...