Brand Report
Scalp Care Brand Canviiy Diversifies Distribution As It Grows Its Retail Presence At CVS And Sally Beauty
Sherrel Sampson, founder of scalp care brand Canviiy, is using her head as she expands her business. While Canviiy’s retail footprint is increasing exponentially this year, spreading from nearly 300 to over 2,000 doors, she’s careful to...
Doctor-Led Ingestible Brand Armra Is Betting On Colostrum As The Next Big Wellness Ingredient
“Why isn’t everybody taking this? There’s so much research. It’s been around forever, and yet it’s this undiscovered superfood,” says Dr. Sarah Rahal, MD, a pediatric neurologist with expertise in functional medicine. She’s talking...
Former Beauty Brand Creator Carolyn Chen Turns Her Attention To Dogs With New Brand Dandylion
Beauty has a burgeoning pet care category thanks in part to the rise of pet adoption during the pandemic. Luxury brand Pride+Groom launched last year, and Ouai placed its pet shampoo on Sephora’s and Ulta’s websites. Aesop,...
Sabreen Cosmetics Redefines Clean Luxury Cosmetics Through The Lens Of Its Black Women Founders
“Being women of color, we are redefining what luxury is,” says Saliah Mustafa, who with her sisters Najiyyah and Kareemah launched the clean beauty brand Sabreen Cosmetics in 2018. “A lot of time we haven’t seen what...
Jillian Wright Departs IBMG As Company Charts New Course
Co-founder Jillian Wright is departing Indie Beauty Media Group as the company enters a new phase following a restructuring in 2020. Wright, who started IBMG’s landmark event, Indie Beauty Expo (IBE),
From An Ex-Beauty Editor, New Microbiome Skincare Brand Editrix Skips Probiotics In Favor Of Prebiotics And Postbiotics
It’s a good thing Editrix has a writer and editor as its founder and CEO—Dahlia Devkota was formerly beauty editor at the magazines Allure and W—because its products take some explaining. Launching today, the brand is the...
