Brand Report
AS Beauty Shutters Cover FX And Mally Beauty
AS Beauty has shuttered Cover FX and Mally Beauty, marking a pullback from two legacy makeup brands amid intense competition and cost pressures in the beauty industry. Cover FX built a following...
On Track For $59M, Men’s Grooming Brand Viking Revolution Enters Walmart
On track to generate $59 million in revenue this year, Viking Revolution is taking its biggest step yet into brick-and-mortar retail, entering Walmart as its first national mass-market partner after nearly a decade of building online. The...
After Cracking Men’s Gray Coverage, Simpler Hair Color From Former Mathnasium CEO Expands Into Women’s Color
Following a decade of dyeing his own hair, Snehal Patel was fed up with the process. “In my early 20s, I wasn’t feeling the salt-and-pepper look,” he says. “So, I resorted to what pretty much most men had...
Skyn Iceland Restages Under Amerikas With A Renewed Focus On Icelandic Inspiration And Science
Over almost 13 years of guiding European brands like Nuxe, Bioderma and Embryolisse in the United States, distributor Amerikas has developed a keen understanding of what it takes to sell beauty products to Americans, and it often...
How Squigs Is Finding Its Footing Again After The Palisades Fire Destroyed Its Founder’s Home
In search of calm, community and nature, Squigs founder Nikita Charuza, her husband and three-year-old daughter moved to the Pacific Palisades from New York just eight months before devastating wildfires descended on Jan. 7 last year, setting over...
Perfumer Maddie Phinney’s DIY Approach Turns Centerfold Into A Niche Fragrance Hit
The way that perfumer Maddie Phinney brings a do-it-yourself flair to the $4 billion niche fragrance market is like a whiff of fresh air, layered with notes of boozy, chocolate-covered cherries and nuts. Centerfold, the gourmand eau...
