Lake & Skye Rides The Fragrance Sales Wave Into Bluemercury

Lake & Skye, maker of cult favorite scent 11 11, enters Bluemercury this month as the specialty retailer beefs up its fragrance offering. The brand debuted online last week with four scents—11...

Bea’s Bayou, Winner Of Aveeno’s $100K Pitch Competition, Wants To Spread Awareness About Its Microbiome-Friendly Products

Arielle Brown has suffered from seborrheic dermatitis, which manifested in an itchy, inflamed scalp and hairline, since around puberty. The dermatologists she visited into her twenties all prescribed the same thing: A medicated shampoo and steroid cream, and...

Gender-Neutral Natural Skincare Brand Taylor Of Brooklyn Celebrates Queer People And People Of Color

Chris Hemingway acknowledges he’s jumping into a skincare category that’s quite crowded. Hesitant about the move, he compares it to starting a hit television show long after it dominated the pop culture zeitgeist. “It’s basically like, ah, I’m...

Beacon Awards 2022: Nominee Testimonials Now Open

Through the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that members of our community get involved in the selection of winners and why we’re asking our community...

Nuebiome Is The Pre-, Pro-, And Postbiotic Powered Brand Made For And By The Hardest Working Hands

Long before everyone was (hopefully) washing their hands incessantly to help stanch the spread of COVID, healthcare workers were lathering up dozens of times a shift with harsh soaps, and suffering from dry and sometimes cracked...

Pursuing An Atypical Approach To Multichannel Distribution, Conscious Coconut Lands At 600 Whole Foods Stores

Conscious Coconut founder Danielle Conte has her own take on distribution—and it just landed her brand in 600 Whole Foods stores across the United States. Landing in Whole Foods and retailers like it weren’t part of Conte’s...