Brand Report
Musely Refines Its Design To Set The Stage For Its Next Phase Of Growth
Musely has undergone a rebrand that reflects its evolution since introducing prescription skincare four years ago and tees it up for future growth. The company reports it’s poured millions into upgrading its design to eliminate the bright...
Aesthetician And Media Skincare Expert Shani Hillian’s New Brand In Groov Is About Balance And Never Overpromising
For an aesthetician, it might be counterintuitive to tell clients that perfect skin doesn’t exist, but that’s the message Shani Hillian is spreading with her forthcoming brand In Groov. Aghast at skincare products that claim to clear...
Makeup Brand Mirabella Gets A Makeover To Broaden Its Customer Reach
Mirabella, a makeup stalwart of salons and spas, is attempting to broaden its reach with a rebrand that simplifies its look and amplifies its inclusivity. Executed with Alison Goudreault, founder of design agency I See Ideas, the...
Performance Personal Care Brand OffCourt Is Getting On The Retail Court In A Major Way With A Walmart Launch
Down to the packaging and prices, Bani Bahari and Jonathan Lawrence built performance body care brand OffCourt for stores, but they didn’t expect their brand’s first major retail partner would be Walmart. “We went to a Walmart...
Artisanal Beauty Brand Kindred Black Marries Elegance And Eco-Consciousness
At artisanal lifestyle brand Kindred Black, elegant products don’t have to be wasteful. The plastic-free brand known for its exquisite colorful handblown glass vessels is introducing refills for 75% of its products. Housed in aluminum bottles, the...
State Of Change Is Completely Transparent About Its Perfume Ingredients—And Wants The Fragrance Industry To Be, Too
When Ashlee Posner, a longtime fragrance entrepreneur who started customization concepts Aromachology and The Perfume & Cologne Bar, asked the fragrance house she was using for safety information on the perfume ingredients in her products, she was...
