TikTok Shop

TikTok Shop is rewriting the rules of beauty retail. In just 18 months, it’s skyrocketed to become one of the top five online beauty retailers in the U.S., according to NielsenIQ—racking up more than $1 billion in beauty sales. Love it or loathe it, the platform is proving to be more than a trend. For beauty brands, it’s a sales channel that can’t be ignored.

Join Beauty Independent Managing Editor Jane Carlson as she sits down with Emily Rhodes of  TikTok Shop and two standout brands that are making waves on the platform. They’ll unpack what it really takes to win on TikTok Shop—from content strategy and creator partnerships to fulfillment logistics and beyond.