Beacon Awards 2025

Shining light on 
  • innovations
  • passion
  • brands
  • products
  • people
  • new markets
  • inclusivity
  • sustainability
  • ideas
  • teams
  • community
  • visionaries
  • founders

Scroll Down

Nominees

  • Incredible Innovations

    Topflight brands see the need and set the trend with new designs, spirited campaigns and genuine purpose

    • Best Social Media

      See Nominees Collapse

      Bathtubs, shelfies, and viral overshares might win likes—but truly exceptional brands go beyond the algorithm. The smartest social players use their platforms to spark connection, foster community, and stay authentic in a space that’s always shifting. In a world where one misstep can spark a backlash and one TikTok can sell out an entire SKU, these brands showed up, stayed true, and stood out.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Best Packaging

      See Nominees Collapse

      Refillable, functional, and impossibly chic—great packaging is more than just a pretty face. It protects the product, elevates the unboxing moment, and becomes a physical expression of a brand’s identity, all the while executing a noble mission. Whether it’s a sculptural glass jar or a cleverly designed carton, this is the packaging that made us pause, admire, and maybe even keep the empty.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Inclusivity Champion

      See Nominees Collapse

      Inclusivity can be niche, driven by a desire to serve overlooked communities—or it can be expansive, aiming to reflect the full spectrum of today’s beauty consumer. However it manifests, we applaud the brands making inclusivity a guiding principle, not a marketing tactic.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Sustainability Champion

      See Nominees Collapse

      Building a better beauty industry means building a better world. These brands are proving that sustainability and innovation can go hand-in-hand, from reducing waste to rethinking ingredients, packaging, and supply chains.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Innovation – Technology

      See Nominees Collapse

      AI, robotics, and next-gen devices are rewriting the rules of beauty and wellness. These products stand out for their breakthrough tech, real-world results, and a glimpse into what’s next.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Innovation – Formulation

      See Nominees Collapse

      We may say we’ve seen it all—but then comes a formula that challenges what we thought was possible. Whether it’s a streamlined hero product, a breakthrough in texture or delivery, or a clean reformulation of a once-problematic category, these innovations remind us that there’s still magic to be made in the lab. These are the launches that redefined routines and made consumers rethink what a product can do.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Philanthropy Champion

      See Nominees Collapse

      In beauty, impact isn’t just about transformation on the outside. The most inspiring brands see their business as a vehicle for broader change—whether that means championing mental health, advancing racial equity, supporting local communities, or amplifying underrepresented voices. These brands don’t just write checks or run campaigns; they make giving back a part of how they create, operate, communicate, and lead. For them, philanthropy isn’t a side project—it’s an extension of their purpose.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Treatment

      See Nominees Collapse

      Whether it lifts, sculpts, tightens, or transforms, a great treatment doesn’t just work—it wows. These services deliver real results and spark the kind of word-of-mouth that only great skin (or body) can. Recognized for their innovation, effectiveness, and rising popularity, these modalities and the practitioners behind them are shaping the future of wellness or aesthetics—one glow-up at a time.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

  • Inspiring Brands

    Success! Behind every winning product there is an idea that turned into a story told well—and worth retelling.

    • Brand Launch

      See Nominees Collapse

      A first impression doesn’t just introduce a brand—it sets its trajectory. The most successful launches do more than drop products; they establish a point of view, signal purpose, and ignite curiosity. From the visual identity to the voice, from the initial assortment to the rollout strategy, everything must click into place to create early momentum and lasting impact. These brands nailed that high-stakes moment, landing with clarity, cohesion, and cultural resonance.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Best Brand

      See Nominees Collapse

      Building a beauty brand takes guts. Growing one takes grit. But to thrive over time—amid shifting trends, fierce competition, and evolving consumer expectations—requires something more: vision, adaptability, and unwavering purpose. These brands have done just that. They’ve scaled with intention, stayed true to their core values, and continued to lead with creativity, community, and commercial strength.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Indie Deal

      See Nominees Collapse

      Securing funding as an emerging brand is no small feat. With limited resources, little room for error, and everything still to prove, only a few manage to cut through the noise. These brands did just that—capturing the attention (and capital) of investors by showing they had something truly special. Whether through product innovation, market insight, or mission-driven focus, they demonstrated the potential to create long-term value and shape the future of the industry.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Reference Deal

      See Nominees Collapse

      In dealmaking, comparables are more than just data points—they’re guideposts. They shape expectations, influence strategy, and often define what’s possible. The most iconic transactions become the benchmarks others aspire to, studied by investors and founders alike. To be the deal that others reference, emulate, or try to reverse-engineer is a rare accomplishment. It means you didn’t just close a deal—you set a new standard for what success looks like.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Best Campaign

      See Nominees Collapse

      The best campaigns don’t just grab attention—they shape perception and spark action. They take a powerful, often complex idea and distill it into something clear, resonant, and unforgettable. Then they bring it to life across channels, touchpoints, and formats—each execution reinforcing the message while expanding its reach. By the end, you can’t help but notice it, feel it, and be moved by it. These are the campaigns that didn’t just make noise—they made impact.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Skincare

      See Nominees Collapse

      Skincare is the biggest category in beauty and the hardest to break through. With shelves saturated and consumers more informed than ever, standing out requires more than just good ingredients. It takes strategic clarity, a clearly defined need, and a launch that captures attention and builds trust. These standout skincare launches did exactly that—filling a whitespace, generating authentic buzz, and giving consumers a reason to lean in and, ultimately, buy in.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Cosmetics

      See Nominees Collapse

      Cosmetics have the power to transform not just how we look, but how we feel—in an instant. But in a space as trend-driven, SKU-intensive and saturated as color, making a lasting impact requires more than great pigment. These launches stood out by filling a clear gap in the market and pairing bold product innovation with thoughtful execution—from smart social strategy and earned media to organic community buzz. These are the cosmetic products that didn’t just show up—they made a statement.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Wellness

      See Nominees Collapse

      Wellness is one of the hottest—and most loosely defined—categories in beauty and personal care. It’s a space crowded with hype, half-truths, and fleeting trends, where brands must fight to be taken seriously. To stand out, a product must do more than promise results; it must introduce a thoughtful, credible solution to a need that may not even be fully recognized yet. These launches cut through the noise with clarity, purpose, and proof—inviting consumers to try something new, and trust it enough to make it part of their lives.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Personal Care

      See Nominees Collapse

      Personal care is one of the most essential—and often most overlooked—corners of the beauty and wellness world. Many of its categories have seen little innovation for decades, dominated by functional, commoditized products. To stand out here requires more than novelty: it demands a clear value proposition and the ability to convince consumers that a better solution is worth the premium. Sometimes, the challenge is even greater—tackling needs that have long gone unspoken in categories that are taboo or hard to talk about. These launches broke through by pairing real innovation with empathy, empowering consumers without shame and elevating the everyday.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Haircare

      See Nominees Collapse

      Haircare has become one of the most exciting frontiers in beauty innovation. What was once limited to shampoo and conditioner now spans scalp health, styling science, hair growth, color technology, and holistic hair wellness. Today’s consumers expect more—better performance, cleaner formulas, and real solutions to long-standing challenges. These launches are leading the charge, combining scientific advances, cultural insight, and elevated experience to redefine what haircare can deliver.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Product Launch – Home + Fragrance

      See Nominees Collapse

      Once an afterthought in beauty, fragrance and home essentials have now claimed their own spotlight—ushering in a new era where scent and setting are central to self-care. From sensorial room sprays to sophisticated candles and skin-adjacent perfumes, this category blends emotion, memory, and mood with design and utility. The best launches in this space don’t just smell amazing—they tell a story, elevate a space, and evoke feeling. These products filled a whitespace and captured consumer imagination through sharp positioning, thoughtful storytelling, and launch strategies that made discovery irresistible.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

  • Outstanding Contributions

    Beauty entrepreneurs are a breed apart, and we celebrate the best of their achievements.

    • Entrepreneur

      See Nominees Collapse

      What sets a true entrepreneur apart isn’t just the boldness of their vision—it’s the grit to keep pursuing it when the odds are stacked against them. In beauty, where trends shift quickly and competition is fierce, the ability to persist, adapt, and lead with purpose is what transforms a good idea into a lasting brand. These individuals have captured the attention of consumers, retailers, investors, and peers alike—not just for what they’ve built, but for the way they’ve built it: with creativity, resilience, and unwavering drive.

      • Courtney Adeleye

        Founder & CEO,

        The Mane Choice

        Learn More

      • Colette Laxton & Mark Curry

        Co-Founders,

        The INKEY List

        Learn More

      • Shizu Okusa

        Founder & CEO,

        Apothékary

        Learn More

      • Jared Pobre

        Founder & CEO,

        Caldera + Lab

        Learn More

      • Tisha Thompson

        Founder & CEO,

        LYS Beauty

        Learn More

      • Priscilla Tsai

        Founder & CEO,

        Cocokind

        Learn More

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Industry Icon

      See Nominees Collapse

      The beauty industry runs on entrepreneurial energy—whether it’s coming from an indie founder or a global executive. But true icons go beyond personal success. They lead with vision, inspire with action, and uplift others along the way. Their impact isn’t just measured in milestones, but in the lasting influence they have on the people and the industry around them. It’s that rare combination of trailblazing achievement and generosity of spirit that earns them iconic status.

      • Carol Hamilton

        Group President, Acquisitions,

        L'Oréal

        Learn More

      • Lisa Price

        Founder,

        Carol's Daugther

        Learn More

      • Alan Shamah & Joseph Shamah

        Co-Founders,

        e.l.f. Cosmetics

        Learn More

      • Rea Ann Silva

        Founder & CEO,

        Beautyblender

        Learn More

      • Nancy Twine

        Entrepreneur, Investor & Founder,

        Briogeo

        Learn More

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Seed + Small Growth Investor

      See Nominees Collapse

      Spotting a breakout brand before the rest of the world takes more than capital—it takes conviction, imagination, and the willingness to embrace the unknown. These investors saw something special in early-stage companies others might have overlooked. They looked beyond what was currently “hot” and placed bold bets on a different future. With their support—financial, strategic, and emotional—these investors helped lay the foundation for brands to not just grow, but thrive. They’ve embraced the messiness of early stages, guiding founders through teething pains with patience, insight, and a belief in what’s possible.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Growth Investor

      See Nominees Collapse

      The best growth investors aren’t tourists in the beauty industry—they’re true believers. They’ve committed meaningful capital across multiple investments, building a track record of helping brands scale without losing their edge. These investors know that money alone isn’t enough. They bring the right mix of discipline and empathy, guiding brands through the complexities of growth while respecting the creative instincts that made them special in the first place. They offer more than funding—they offer partnership: advising without overreaching, supporting without suffocating, and always keeping the long game in sight.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

    • Brand Builder

      See Nominees Collapse

      Not every brand-shaping force is a founder. Some of the most impactful leaders step in after the early chapters have been written—amplifying what’s already there and unlocking what’s yet to be imagined. These executives build on a brand’s foundation with clarity, vision, and skill, elevating its potential and expanding its reach. They honor the brand’s roots, but aren’t bound by them—helping transform promising businesses into breakout successes.

      Have a favorite? Let our experts know!

      Submit a Testimonial Close Collapse

  • Retail Honorees

    • Brand Booster

      See Honoree Collapse

      With a thriving community both IRL and online, this retailer isn’t just a point of distribution—it’s a launchpad. For emerging brands, getting on these shelves can mean reaching an audience that would otherwise take years to access. But it’s not just about scale—it’s about support. This retailer empowers its partners with more than shelf space: they offer insight, guidance, and feedback that helps brands sharpen their positioning, improve their execution, and grow with intention. By combining deep consumer reach with a true spirit of collaboration, they help young brands evolve faster, connect deeper, and unlock their next stage of success.

      • Honoree

        C. O. Bigelow

      Close Collapse

    • Audience Educator

      See Honoree Collapse

      In a sea of beauty options, this retailer isn’t just here to move product—they’re here to move people. Their mission goes beyond transactions; it’s about transformation. They view their customers holistically, aiming to support them not just with great products, but with the knowledge and tools to make informed, empowered choices that lead to real results. Through ingredient education, tutorials, founder stories, and in-person or digital activations, they meet consumers where they are—guiding them every step of the way. For brands, they’re a trusted partner who can translate a complex sell, demystify a routine, and help customers connect deeply with a product’s value. Education isn’t an add-on here—it’s the foundation.

      • Honoree

        Shop Good

      Close Collapse

    • Assortment Innovator

      See Honoree Collapse

      This retailer doesn’t chase trends—and they don’t stock newness for newness’s sake. Instead, they operate with a clear and confident vision: to curate an offering that is innovative, inclusive, and truly impactful. They have the discipline to pass on fleeting fads, the courage to champion bold ideas before anyone else, and the humility to keep evolving. Their assortment reflects not just what’s now, but what’s next—serving as a source of inspiration for other retailers, a mark of credibility for emerging brands, and a signal to investors of where the market is headed. They’ve built a reputation as the gold standard for what’s worth discovering in beauty and wellness.

      • Honoree

        Stéle

      Close Collapse

    • Service Maven

      See Honoree Collapse

      “That Girl” regimens may dominate TikTok, but these independently owned spas and service providers are built for more than just the moment—they’re built for loyalty. Consistently delivering a standout experience that keeps clients coming back is no small task. It requires orchestrating dozens of moving parts: expert practitioners, advanced tools, the perfect products, and a finely tuned environment. It’s a delicate dance of doing what’s necessary with just enough “wow” to make it unforgettable—without ever feeling overdone. These providers are trusted experts who curate every detail with intention, creating transformative experiences that feel deeply personal, in the right place, at exactly the right time.

      • Honoree

        Clean Your Dirty Face

      Close Collapse
  • Best Social Media
    Close

    Dieux Skin

    A Word From The Nominee

    We’re honored to be nominated in this category. As a brand that puts education at the forefront, we see social media as a tool for the democratization of beauty. Our goal is always to empower our community with accessible, vetted information so they can make educated choices for their beauty rituals. From skincare misinformation, to sunscreen regulations, Dieux seeks to debunk myths and help people navigate the wild world of beauty!

    Who They Are

    Heavenly skin starts with science. At Dieux we want you to understand exactly what you’re buying and how it works. Co-Founder and Chief Product Officer, Joyce de Lemos is a master cosmetic chemist with over a decade of experience at some of your favorite beauty brands and Co-Founder and Chief Brand Officer, Charlotte Palermino is a licensed esthetician, beauty writer, and career brand builder. Together, their experiences as consumers and beauty industry professionals fueled us in creating a brand that is religious about results and explains how we get to where we are. Dieux’s products are price transparent, rooted in science, accountable and responsibly sourced. We're genuinely invested in doing better for everyone because we want to set a new standard in skincare.

  • Best Social Media
    Close

    Fazit

    A Word From The Nominee

    "Being nominated for Best in Social Media is such an incredible full-circle moment. What started as a single TikTok on Fazit Beauty co-founder Aliett Buttelman’s personal account — manifesting that Taylor Swift would one day wear our glitter freckle patches — turned into a real-life viral fairytale. Taylor wore Fazit on national television at a Chiefs game, and from that moment on, we used the momentum to build a global brand moment.

    The original reaction video Aliett posted, capturing the moment she saw Taylor wearing our small business’s product, now has over 10 million views. The follow-up content, showing our warehouse team doubling in size and the flood of orders coming in, has reached 14 million+ views and counting. On both the co-founders’ personal accounts and Fazit’s brand channels, we didn’t just celebrate the moment — we documented every step of the journey, showing what happens after a celebrity wears your product and how to build long-term brand value from virality.

    We brought our community along for the ride — from TV interviews and being recognized in public, to meeting fans at the Eras Tour, hosting ticket giveaways, attending concerts with customers, and ultimately appearing in NBC Peacock’s The Swift Effect documentary. Perez Hilton even praised our team for keeping the momentum alive and turning a viral moment into a sustained, strategic brand story — well beyond the typical news cycle.

    We didn’t just build a 7-figure brand — we built a movement. What makes us most proud isn’t just the growth, but the way we pulled back the curtain and brought our community along for every high, low, and full-circle moment. By sharing our journey in real time, we’ve shown other founders that their ‘what if’ can become a ‘what now.’ Social media isn’t just a tool for us — it’s the soul of our brand. And this nomination is a reminder that storytelling still matters."

    Who They Are

    Fazit is redefining beauty with instant, statement-making products that fuse innovation, self-expression, and confidence in every wear. Our glitter freckles and makeup patches make bold, effortless beauty a daily reality—no mess, no limits.

  • Best Social Media
    Close

    Kitsch

    A Word From The Nominee

    We’re beyond excited to be nominated for Best Social Media because it reflects the heart of what Kitsch is all about, connecting with our community in a fun, inspiring, and authentic way every single day. Our team pours so much creativity and care into every post, video, and story to make our followers feel seen and celebrated. We’d love your vote because our community is what makes Kitsch, Kitsch! We’re just getting started!

    Who They Are

    Founded by Cassandra Morales Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on intuition, positivity, and pure hard work. The brand supports its growing 5.5M community with easy, elevated, and healthy hair care solutions that are totally reliable, truly special, and made as sustainably as possible. Starting in 2010 with a business plan no longer than a paragraph, Kitsch now offers a comprehensive suite of beauty favorites for every moment of the day in over 32,000 retail locations worldwide. Celebrated for its innovation, Kitsch has earned numerous industry awards including Fast Company’s Most Innovative Companies, Inc.’s Best in Business, Glossy Pop Award, Elle Beauty Award, Allure Best of Beauty and more.

  • Best Social Media
    Close

    MCoBeauty

    A Word From The Nominee

    Quote coming via email but here is a link to press.
    https://adage.com/article/digital-marketing-ad-tech-news/how-mcobeauty-activated-timothee-chalamet-look-alike-contest/2590761/
    https://www.adweek.com/social-marketing/our-brand-crashed-the-timothee-chalamet-competition-heres-what-we-learned/
    https://www.glossy.co/pop/glossy-pop-newsletter-how-mco-leverages-pop-culture-to-market-dupes/

    Who They Are

    MCoBeauty is Australia’s #1 masstige beauty brand, now making waves in the U.S. with one clear mission: Luxury for Everyone. The brand has always believed in democratizing beauty—leveraging the power of dupes in a marketplace dominated by high-end products. We provide a full 360 experience from packaging to high-performance, cruelty-free products that help you Look Rich, feel real rich, without the price tag. We deliver luxury for everyone. Available at Target, Amazon, Kroger and other major retailers.

  • Best Social Media
    Close

    medicube

    A Word From The Nominee

    At medicube, we’re beyond excited to be nominated for Best Social Brand. We aim to blend fun, inspiration, and genuine impact—redefining what Korean skincare can look like in the U.S. market. With our community’s support, medicube proves K-beauty isn’t just a trend—it’s a movement. We’re proud to lead with innovation and heart, and we’ll keep showing up to be one of the most loved tech-driven skincare brands out there. We’ve built something incredible together, and we’d be honored to have your vote!

    Who They Are

    Being an award-winning brand, medicube is a clinically backed Korean skincare brand that combines dermatological science with at-home skin-tech solutions. At medicube, we are dedicated to real results by testing our products rigorously. We also offer award-winning devices that enhance product absorption and stimulate skin from within, allowing users to experience professional-grade care at home. Our dual focus on skincare and devices makes us a leader in the K-beauty tech space.

  • Best Packaging
    Close

    Exponent Beauty

    A Word From The Nominee

    It's a thrill to be nominated for the Best Packaging Award. We believe that a performance piece should also be a showpiece which is why It took us three years of intense Research & Development to invent our precision powder dosing packaging. Beyond delivering anti-aging serums at peak potency, it doses a brief, magical moment-- all in the palm of your hand.

    Who They Are

    Exponent Beauty is the first clinical skincare line that protects active ingredients for peak potency in every fresh dose. Antioxidant Powders are activated with a Quadruple Hyaluronic Acid serum in the palm of your hand with a patented, refillable, precision-dosed dispenser. The line is dermatologist recommended and clinically proven to reduce fine lines and wrinkles, to increase brightness and radiance, and to firm skin without irritation in 1-2 weeks.

  • Best Packaging
    Close

    JOSIE MARAN

    A Word From The Nominee

    “We’re so excited to be recognized in the Best Packaging category, it’s a reflection of the care and purpose we pour into every detail. At JOSIE MARAN, our packaging is designed to feel beautiful, intuitive, and responsible. Whether it's our use of glass jars, recyclable materials, or refillable formats, we’re constantly thinking about how to create a more elevated and sustainable experience for our community. To be acknowledged for that effort means so much.” Josie Maran, Founder & CEO

    Who They Are

    JOSIE MARAN is a clean lifestyle beauty brand rooted in the nourishing, skin-loving power of pure Argan Oil, delivering high-performance skincare and bodycare that’s as transformative for your glow as it is gentle on our planet. With effortless California spirit, we celebrate authentic self-love and holistic self-care through intentional, eco-conscious luxury—because true self-care should feel as beautiful as it looks.

  • Best Packaging
    Close

    KLEOS+KLEA

    A Word From The Nominee

    We’re incredibly honored to be nominated by Beauty Independent an industry voice we deeply respect for its commitment to spotlighting innovation, integrity, and indie brands that are pushing boundaries. We poured so much intention into creating packaging that’s not only beautiful but also functional, sustainable, and joyful to open. Being recognized for that by a platform we admire makes this moment even more meaningful.

    Who They Are

    Nutrient-rich skincare with 413 plant compounds that support lasting health. Redefining the industry with whole-food formulas, not synthetics.

  • Best Packaging
    Close

    Nala

    A Word From The Nominee

    This rebrand is a reflection of how individual growth can fuel brand growth, and vice versa. We leaned into an outward expression of more joy and celebrating the full range of human emotion and relations beyond the initial drive rooted heavily in grief. It's so special to be recognized for that and that customers are resonating with Nala's new look and feel. With nods to our founders' background in biotech engineering, the packaging pulls inspiration from scientific classification, fashion & design, and our own evolution. It strips down any distracting elements of design to let the raw materiality, texture, and craftsmanship shine as a tribute to the high quality ingredients and formulations it is housing. Thank you for this honor!

    Who They Are

    Nala is a Vancouver-based, mother-daughter owned & operated brand creating innovative body care free-from any known carcinogens. Their vision is to bring preventative care into our daily lives by creating body care products that inspire self knowing, self care, and self advocacy.

    Best known for their natural deodorants, their products are formulated and manufactured in-house to the highest standard of care using value added, premium ingredients such as camellia seed oil and CO2 botanical extracts.

    With a cradle to grave approach to sustainability, they focus on vertical integration and multipurpose, long lasting products. All of Nala’s products are packaged in recycled & recyclable materials, including FSC-certified paper & 100% PCR (post-consumer recycled) deodorant tubes.

  • Best Packaging
    Close

    SIDIA

    A Word From The Nominee

    At SIDIA, design is in our DNA. Our founder comes from a design background, so we take packaging incredibly seriously. We obsess over every detail, going through countless samples before approving final artwork. Every component we choose is intentional: from flip caps that keep water out in the shower to airless pumps that allow for clean, mess-free application. Our body serum comes in a spray bottle for effortless use—we like to say it's made for busy humans everywhere. We believe the experience should feel as beautiful as the product is effective. Plus, we prioritize sustainability by using up to 50% PCR in our packaging. Thoughtful, functional, and designed to elevate your everyday.

    Who They Are

    SIDIA is a new moment of care where intentional treatment meets fine fragrance, rooted in the quiet power of memory and mood.

    Founded by Erin Kleinberg in honor of her beloved grandmother, Sidia, the brand is a tribute to generational wisdom: rituals passed down, reimagined for the present.

    What began as a search for the perfect hand cream became a modern icon — the award-winning Hand Serum, designed to soften and smooth without residue, to treat while it scents.

    Every SIDIA creation is a modern heirloom: intentionally formulated, exquisitely composed, and meant to be worn close. We believe skincare should be a pleasure. Fragrance should have purpose. And every gesture of care should feel like a return to self.

  • Best Packaging
    Close

    SIMIHAZE BEAUTY

    A Word From The Nominee

    We’re so honored to be nominated for Best Packaging at the BEACON Awards! At SIMIHAZE BEAUTY, every detail—from formula to packaging—is crafted with originality, care, and intention. Our packaging reflects our commitment to both innovation and sustainability, with no compromises. We’re dedicated to pushing the boundaries of beauty. If you believe packaging deserves as much attention as the formulas inside, we’d be honored to have your vote!

    Who They Are

    SIMIHAZE BEAUTY is a forward-thinking beauty brand that celebrates individuality and self-expression. Founded on the belief that beauty should be inclusive, empowering, and fun, SIMIHAZE BEAUTY carefully curates and develops a diverse range of high-quality, skincare-infused products that inspire endless creativity. SIMIHAZE BEAUTY'S philosophy has always been about enhancing rather than covering, celebrating natural features instead of hiding them. The brand's love for the planet is woven into everything it does - from vegan, cruelty-free ingredients to eco-friendly packaging that reflects a commitment to sustainability.

  • Inclusivity Champion
    Close

    LYS Beauty

    A Word From The Nominee

    “When I launched LYS Beauty in 2021, my mission was simple: make clean, good-for-you beauty accessible to everyone. Inclusivity isn’t a trend for us, but the foundation of who we are. It means listening to our community, not just to follow trends, but to truly understand what they need from their beauty brands. You see it in the faces on our platforms, in the creators and partners we work with, in the models we hire, and in the teams we build. Inclusivity is in everything we do—because it’s not just what we believe in, it’s who we are.”

    Who They Are

    Founded in 2021, LYS Beauty is a Black-owned, female-founded and led brand on a mission to shift the way people experience beauty—transforming it from a means of cover-up into a bold celebration of self-expression. Built on the belief that confidence starts with care, LYS is redefining clean beauty with high-performance, skincare-infused formulas that prioritize inclusivity, transparency, and accessibility. Our products are created with intention—dispelling the myth that clean ingredients, broad shade ranges, and luxury performance can't coexist. From our diverse product lineup to our community-first approach, everything we do is rooted in self-love, authenticity, and representation. Available at all Sephora U.S. stores, Sephora Canada and Australia, Credo Beauty, and Kohl’s, LYS delivers clean, vegan, and cruelty-free beauty without compromise—made for everyone, every day.

  • Inclusivity Champion
    Close

    Motivo Scar Care

    A Word From The Nominee

    We're super excited to be nominated as Inclusivity Champions by Beauty Independent. As a Minority and Transgender Founder, this recognition means everything. At Motivo Scar Care, inclusivity isn’t a trend for us, it’s the reason we exist. Every product is made to reflect real people, real skin tones, and real healing journeys.

    Who They Are

    Motivo Scar Care is an award-winning brand offering inclusive scar tapes and topicals that not only help reduce the appearance of scars but also support long-term skin health. Designed for all skin tones and lifestyles, delivering targeted and effective results.

  • Inclusivity Champion
    Close

    Pound Cake

    A Word From The Nominee

    We’re honored to be nominated for the Inclusivity Champion award, as it affirms everything we’ve built Pound Cake to be: unapologetically inclusive, rooted in problem solving, and designed for real people of real skin and lip tones. We don’t believe in one-size-fits-all beauty or “universal” shades, and we’re proud to be leading their opposition.

    Who They Are

    Pound Cake is a makeup brand challenging the status quo of “universal,” one-size-fits-all shades. Using color theory, the brand creates award-winning formulas that are personalized to different skin and lip tones—so everyone can finally find a shade made perfectly for them.

  • Inclusivity Champion
    Close

    Prime Prometics

    A Word From The Nominee

    We are excited to be nominated for the Inclusivity Champion award, as we believe that for too long, the beauty industry has promoted the “anti-aging” mindset, pressuring women to erase signs of a life well-lived. At Prime Prometics, we take a stand against this narrative. Instead, we celebrate age as a badge of honor and believe beauty isn’t about hiding imperfections but highlighting your uniqueness. Our mission is to empower women over 50 to embrace their beauty and redefine aging on their own terms. We create pro-aging beauty solutions tailored to the unique needs of mature women, using kind yet effective ingredients. Through our products and community, we inspire confidence, celebrate individuality, and foster a movement that honors the beauty, wisdom, and strength that come with age.

    Who They Are

    At Prime Prometics, our mission is to empower women over 50 to embrace their natural beauty and redefine aging on their own terms. We create pro-aging beauty solutions tailored to the unique needs of mature women, using safe and effective ingredients. Through our products and community, we inspire confidence, celebrate individuality, and foster a movement that honors the beauty, wisdom, and strength that come with age.

  • Inclusivity Champion
    Close

    Tilt Beauty

    Who They Are

    Tilt Beauty is redefining accessible makeup through innovative packaging, clean formulas, and a commitment to ease and inclusion. Founded by 22-year old Aerin Glazer, Tilt Beauty is the first beauty brand to receive The Arthritis Foundation’s Ease of Use® Certification, which means the products have been independently tested and are easy to use for those living with Arthritis or chronic pain. Our formulas, developed safe for everyone to use, including those living with psoriasis and extra sensitive skin, have received the National Psoriasis Foundation Seal of Recognition®. All Tilt Beauty products are refillable and feature a shade window at the bottom of the product, so you always know what shade you are picking up. Tilt Beauty also features the Braille Institute’s Atkinson Hyperlegible font across the website and packaging to enhance readability for individuals with low vision. Additionally, our product cartons feature braille to further support accessibility.
    Over 1 in 4 Americans have a disability, yet less than 4% of personal care products are made with them in mind. Millions of people with arthritis, chronic pain, psoriasis, visual impairments, and more are excluded from the world of beauty by inaccessible

  • Sustainability Champion
    Close

    Ember Wellness

    A Word From The Nominee

    We’re incredibly honoured to be selected as a nominee for the Sustainability Champion category at this year’s Beacon Awards. At Ember Wellness, sustainability isn’t just part of our story; it’s the starting point. As proud members of 1% for the Planet, we’re committed to giving back to the Earth and building a better, more responsible future for the beauty industry.

    From day one, we set out to eliminate waste in everyday routines, and that’s exactly what we’ve done with our Solid Beauty collection. By removing water from traditional moisturizers, we created a first-of-its-kind solid format that conserves water, reduces packaging waste, and replaces bulky single-use bottles. Each zero-waste bar is highly concentrated, designed to replace multiple products, and packaged in reusable, endlessly refillable aluminum tins. It’s a simple yet powerful solution, and we believe it’s the future of sustainable skincare.

    We’re proud to offer a product that’s not only clean and effective, but also redefines what conscious beauty can look like. Winning this award would be a meaningful recognition of that work and of our mission to shape the future of beauty, one bar at a time.

    Who They Are

    Ember Wellness is a collection of beautiful, clean, supportive skincare products, all carefully designed to be part of your daily ritual. As leaders in solid beauty, Ember Wellness is known for their innovative, waterless, design patented, zero waste solid moisturizing bars that are shaped like sculpting tools and are powered by skin-loving ingredients, including smoothing Acmella Extract and brightening Vitamin C.

    With Ember’s solid moisturizers, the tool is the product, a first-of-its-kind innovation in the beauty space. These bars are incredibly easy to refill, which has driven incredible long-term adoption by the brand's customer base, thus diverting excess packaging from the landfill with every sale. The solid format comes in a serum for the face and body, as well as highlighting bars that deliver a hint of glow to the user, thanks to the ethically sourced Mica sourced from Georgia, USA, a supplier that is part of the Responsible Mica Sourcing Initiative.

    The brand is most recognized for their commitment to transparent and ethical sourcing and sustainability. All Ember Wellness products are made in Canada from 100% natural ingredients and formulated without sulphates, parabens, phthalates, synthetic fragrance, PEGs, or SLSs. All products are made intentionally with a minimal ingredient profile, making it a truly clean brand.

  • Sustainability Champion
    Close

    Flamingo Estate

    A Word From The Nominee

    “From the it’s beginning, Flamingo Estate has championed green thumbs and middle fingers. We fight for Mother Nature, and through a network of over 120 farms employing regenerative practices, make products with clean, traceable ingredients.”

    Who They Are

    Settled in the 1940s high atop the hills of Los Angeles, Flamingo Estate throughout its history has been a hedonistic enclave of sun-worship, folk mythologies, and psychedelic remedies — a secret haven for wild alchemy in the City of Angels. Now, Flamingo Estate is the home of Richard Christiansen, and, in the spirit of its origins, a radical celebration of pleasure from the garden. We carefully cultivate Mother Nature’s wildest, most precious gifts, at a time when we need them most.
    Championing the idea that Mother Nature is the last great luxury house, and sourcing rare ingredients from over 125 farms and collaborators. Instead of commodity ingredients, our goal is to get as close to the raw, natural material as possible, and to be able to trace each ingredient back to the farmer who planted it. Creating nutrient-dense rituals for daily pleasure, with Mother Nature as the guide.

  • Sustainability Champion
    Close

    Innersense Organic Beauty

    A Word From The Nominee

    “We’re honored to be nominated as a Sustainability Champion because creating a cleaner, more conscious beauty industry is at the heart of everything we do. At Innersense Organic Beauty, sustainability isn’t just a commitment—it’s at the root of who we are. From the ingredients we source to the impact we leave behind, we’re showing what it means to care for people, hair, and the planet.” Greg and Joanne Starkman, Founders, Innersense Organic Beauty

    Who They Are

    Innersense Organic Beauty is a clean hair care brand built on a simple, high-performance wellness system that restores health and harmony to the hair. Our transparent, effective formulas are crafted with certified organic ingredients and held to the highest standards - free from gimmicks and rooted in integrity. As a Certified B Corporation, Certified Plastic Neutral, The Climate Label Certified brand, and proud member of 1% for the Planet, sustainability is not an initiative - it’s embedded in everything we do.

  • Sustainability Champion
    Close

    Nimbi

    A Word From The Nominee

    Today’s beauty consumer has a PhD in skincare - they scrutinize ingredients and question the impact of plastic. At Nimbi, we’re tuned into this heightened awareness, quietly designing for both skin and the environment, as they are really intrinsically linked.

    Who They Are

    Nimbi is the next-gen women’s razor brand transforming shaving into a skin-first, sustainable ritual. Already in 913 Target doors and a top 3 player in the category, we’re selling a razor every minute - proving mass-market appetite for design-led, plastic-free innovation.
    Crafted from a first-to-market biomaterial, combining waste wood pulp cellulose, clay and pine oil, Nimbi razors are unique. The minimal, aesthetic designs and skincare formulations are also dermatologist approved with clinically proven claims.

  • Sustainability Champion
    Close

    Notice Hair Co.

    A Word From The Nominee

    For us, there is no greater honor, than to be recognized for why we exist. We thrive on purpose, and through innovation, results, and care for our planet, we’ve built a leading hair care brand. We are NOT!CE Hair Co., and we ARE sustainability. So much so that we built a category, bringing plastic-free hair care to the luxury space, free from compromise. To date, we’ve kept almost 10 million plastic bottles out of our waterways and landfill, and we’re just getting started…

    Who They Are

    We're NOT!CE Hair Co., a leading plastic-free hair care company, with purpose. By aligning the ego and the Earth through noticeable results; we’re freeing the planet from plastic waste.

  • Sustainability Champion
    Close

    Small Wonder

    A Word From The Nominee

    We cut the water, the fillers, and the waste—and in doing so, made a formula that outperforms the rest. Being nominated for Beauty Independent’s Sustainability Award is a huge honor and a sign that the industry is ready for smarter, sexier, low-waste beauty. Vote for Small Wonder if you believe sustainability should feel this good.

    Who They Are

    Small Wonder is an innovative professional-grade haircare brand dedicated to revolutionizing the beauty industry with its powder-to-lather formulations. Its salon products elevate haircare by focusing on freshly activating its concentrated ingredients, eliminating the need for unnecessary fillers or excess water. At the heart of the brand is its Wonder Bottle, a permanent, refillable fixture designed to reduce plastic waste while delivering luxurious, high-performance results. Paired with recyclable and compostable Refill Tubes, Small Wonder provides a more luxestainable alternative to traditional haircare routines. The brand has been recognized with several prestigious awards, including the Cosmoprof North America 2024 Award for its Signature Shampoo, the IDEA Award for its patent-pending Wonder Bottle, the Marie Claire Award for Best Refillable Packaging and the Clean Beauty Awards for Best Hair Wash. With over 60 years of industry expertise behind its creation, Small Wonder is redefining beauty by merging clean ingredients with uncompromising quality.

  • Product Innovation – Technology
    Close

    Custom Nail Polish Robot Huey

    A Word From The Nominee

    "At Blank, we’ve built more than a beauty product - we’ve built a technology platform for self-expression. Starting with Nail, we’ve proven that personalization at scale is not only possible, but deeply resonant. Today’s consumer doesn’t want to be boxed in; they want to shape-shift, mood-match, and express themselves on their own terms. As personal branding becomes more important than ever, beauty is becoming a canvas for constant reinvention, and we think Nail is the perfect entry point: universal, affordable, ephemeral, and endlessly customizable.

    To be nominated by Beauty Independent for product innovation is more than a milestone - it’s a signal that beauty tech is evolving to meet a generation that craves both freedom and individuality, and it affirms our belief that the future of beauty lies in empowering consumers to create, not just consume. We’re honored by the nomination - and even more excited for what’s next. Because this is just the beginning!"

    Who They Are

    Blank Beauty is redefining personalization in beauty through technology. Our signature innovation - Huey, a precision color-matching kiosk and polish micro-factory - transforms any inspiration (a photo, a vibe, a memory) into a custom nail polish, instantly. Powered by patent-pending tech and a bold design sensibility, we merge the magic of self-expression with on-demand convenience. Whether in stores (like our debut pilot partner Walmart), at events (we have big plans for Festival 2026), or online, we enable anyone to create and wear their world - in color. Blank is where maximalist creativity meets minimalist effort.

  • Product Innovation – Technology
    Close

    Microcurrent Body Sculptor

    Who They Are

    HigherDOSE’s mission is to make supercharged self care and beauty biohacking accessible to the masses through efficacious, portable wellness technology, tools and accessories. Since 2016, HigherDOSE Co-Founders and female biohackers, Katie Kaps and Lauren Berlingeri, have designed the next generation of cutting-edge wellness technology. HigherDOSE offers premium products inspired by the healing power of nature with science-backed Infrared, PEMF and Red Light therapies developed to boost longevity and vitality from the inside out. The DOSE in HigherDOSE signifies dopamine, oxytocin, serotonin and endorphins to ignite well-being through the recovery, relaxation, detoxification, healing, and glowing benefits of the product suite.

  • Product Innovation – Technology
    Close

    Teal Wand

    Who They Are

    Teal Health is a woman-led company on a mission to improve women’s healthcare experiences – starting with the first FDA-approved at-home cervical cancer screening. By creating the option for a woman to screen for cervical cancer from the comfort of home and providing virtual support along the way, and personalized follow-up when needed, Teal can increase access to this life-saving cancer screening. Teal Health is a member of the Cervical Cancer Roundtable, a joint collaboration between the American Cancer Society and the Biden Cancer Moonshot, a coalition of industry leaders with the goal of eliminating cervical cancer as a public health concern in the US.

  • Product Innovation – Technology
    Close

    Vaginal Microbiome Test

    Who They Are

    Evvy is on a mission to close the gender health gap by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. At its core, Evvy exists because the female body shouldn’t be a medical mystery. By unlocking precision medicine for women—through advanced testing, personalized care, and groundbreaking research—Evvy aims to ensure the future of healthcare is built with women at the center.

  • Product Innovation – Technology
    Close

    V-FR with SVC Technology

    A Word From The Nominee

    "At Sinclair North America, we’re honored to have V-FR with SVC™ Technology nominated for the Beauty Independent Beacon Award in Product Innovation – Technology. This groundbreaking platform combines Smart Heat, Vacuum, and Cooling to deliver safe, customizable, and effective skin resurfacing for all skin types with minimal downtime. We’re proud to be leading the way in energy-based innovation—empowering providers with precision and delivering real results to patients. Thank you for recognizing the future of skin technology. Vote V-FR!"

    Who They Are

    V-SERIES: Best Laser Skin Resurfacing Device (V-FR)
    V-FR delivers customizable fractional radiofrequency treatments with minimal downtime. Featuring vacuum-assisted precision, adjustable pulse modes, and contact cooling, it’s designed to treat wrinkles, scars, pores, and skin texture across all skin types—making it a versatile and powerful solution for comprehensive skin resurfacing.

  • Product Innovation – Formulation
    Close

    Aeonia Sculpting Cream

    A Word From The Nominee

    We’re honored to be nominated. At Delavie Sciences, we pioneer bio-optimized skincare solutions grounded in cutting-edge research and patented ingredients. Our proprietary Bacillus Lysate—the first cosmetic ingredient recognized as Certified Space Technology™—is just one example of how we deliver clinically proven, science-backed formulations. Our mission is to transform skin health, enhance resilience, and self-empower individuals with safe, effective products that deliver real, lasting results.

    Who They Are

    Delavie Sciences was founded on the desire to improve people’s self-confidence, with an emphasis on the first thing the world sees: your skin. Our goal is nothing less than to disrupt the market and usher in a new age of skincare. Through years of research and working with industry leaders, we’ve developed truly cutting-edge products, featuring scientifically proven, patented ingredients. Our Aeonia collection restores and rejuvenates skin. Recognized as Certified Space Technology™ by the Space Foundation™, our patented and proprietary ingredient Bacillus Lysate, was derived from a microorganism that survived 18 months on the exterior of the International Space Station. Bacillus Lysate is at the core of all Aeonia products, helping them to effectively transform the life of your skin. Our unique combinations and formulations are created to focus specifically on restorative care, preventing premature skin aging, repairing damage, and regenerating new, healthy skin.

  • Product Innovation – Formulation
    Close

    Exosome Hydro-Glow Complex

    A Word From The Nominee

    "We’ve always said EXOSOMES aren’t just another ingredient—they represent an entirely new way of delivering actives to the skin. This formula isn’t just exciting because it’s innovative—it’s exciting because it works. We’re incredibly proud of how our community has embraced it. At $22, we’ve created something that’s intelligent, clinically proven, regenerative—and still fits seamlessly into any routine. It’s everything INKEY stands for: accessible, science-backed innovation that actually does what it says. And yes… still $22."
    —Mark Curry, Co-Founder & CEO, The INKEY List

    Who They Are

    NO BS, just better skin. That’s INKEY. Founded in 2018 in the UK by Colette Laxton and Mark Curry, The INKEY List was born from a belief that better knowledge powers better decisions. A brand on a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their community with the knowledge they need to make the right decisions for healthy skin. From single ingredient-led skincare, to 24/7/365 askINKEY and AI skin-scanning services, INKEY is science-backed, results-driven and community first – all without breaking the bank. Available in the US at Sephora, Ulta Beauty, Amazon, and theinkeylist.com. @theinkeylist

  • Product Innovation – Formulation
    Close

    Forever Wear Nail Polish

    A Word From The Nominee

    “When we created Forever Wear, we wanted to push the boundaries of what nail polish could be—longer-lasting, good for your nail health, and fashion forward. Being nominated for a product innovation award is an incredible honor because it validates the intention and care we poured into every bottle. It’s not just polish—it’s performance beauty that empowers our customers to feel confident every single day and finding their chill along the way." - Founder & CEO, Cyndi Ramirez-Fulton

    Who They Are

    Chillhouse is the award-winning, Latina-founded self-care brand built on the belief that unapologetic self-expression is the gateway to finding inner chill. Leading clean nail innovation and creativity, its flagship Chill Tips line of press-on modern nail art put the brand on the map, while the newly launched Forever Wear polish collection delivers long-lasting, chip-resistant color that rivals professional salon results. Founded with both at-home and physical wellness experiences, the brand operates an award-winning spa alongside its innovative nail products. Available at Target nationwide and with a hyper-engaged community of 170,000+ followers, Chillhouse has earned prestigious recognition, including being named one of Oprah's Favorite Things and receiving Allure's Best of Beauty awards.

  • Product Innovation – Formulation
    Close

    Lip Rescue Serum

    A Word From The Nominee

    We’re honored to be nominated for Product Innovation – Formula. At MARK Los Angeles, we’ve worked passionately to bring pharmaceutical delivery science into skincare, and this recognition validates the power of our novel XDF delivery system and the untapped potential of flavonoids. The Lip Rescue Serum isn’t just a lip product, it’s a breakthrough for anyone dealing with cold sores and inflammation. If you believe skincare should do more, please vote for us!

    Who They Are

    MARK Los Angeles is a science-backed skincare brand founded by pharmaceutical scientist Mark Menning, PhD. The brand formulates with plant flavonoids, renowned for their antioxidant and anti-inflammatory properties, and delivers them using its proprietary XDF™ (transdermal flavosomes) technology. This novel delivery system unlocks clinical performance once thought unattainable from these natural compounds. From acne to viral skin concerns, every product is research-driven, results-focused, and grounded in integrity. The brand’s Lip Rescue Serum, nominated for Product Innovation – Formula, is a category-defining treatment: a highly bioavailable, multi-flavonoid formula that targets cold sores and lip inflammation.

  • Product Innovation – Formulation
    Close

    Sculpt & Tone Arm Cream

    A Word From The Nominee

    We are SO excited to be nominated for this award! Especially for a product that means so much to us and our customers. Since launching this Arm Cream, our inbox is overflowing with hundreds of messages, all sharing stories of life-changing results. With GLP-1s on the rise, and millions dealing with stubborn loose skin after weight loss, we felt called to start making solutions that stepped outside of traditional body care. We pride ourselves in leading the way in clinically-tested body formulas that show real results, and this nomination is so motivating to continue making confidence more accessible. We love our customers, love what we do, and hope we can get your vote for our formula that’s helped so many people love their skin.

    Who They Are

    What began as Erin's personal struggle to find effective skincare without the luxury price tag quickly evolved into a larger mission. When faced with choosing between quality, affordability, and clean ingredients, she and her husband Alex asked: why should anyone have to compromise?
    From their Los Angeles home, the husband-and-wife team set out to create what seemed impossible: skincare with potent active ingredients that delivered real results at prices that made sense. Every formula they developed wasn't just about skincare—it was about giving women back their confidence.
    Today, goPure has improved millions of lives and transformed how women feel when they look in the mirror. The messages they receive daily remind Alex and Erin why they started this journey—because feeling beautiful shouldn't be a luxury reserved for few, but an everyday reality for everyone

  • Product Innovation – Formulation
    Close

    Sun Cured Gel Nail Strips

    A Word From The Nominee

    We’re not just another beauty brand – Heyhae is a beauty tech company solving real problems with real innovation. Our mission is to make professional-quality nail care effortless, accessible, and empowering for everyone, and our sun-cured gel nail strips are a testament to that. We’ve reimagined the nail category by addressing the real frustrations consumers face – time-consuming salon visits, complicated tools, and inconsistent results – and created a product that cures in seconds using sunlight or LED. No bulky equipment, no steep learning curve, no compromises. We’re building the future of beauty by combining science, convenience, and performance in a way that truly fits modern lifestyles.

    Who They Are

    Heyhae Nail Strips are DIY, sun-cured, 100% real gel nail strips you can apply anywhere—no LED lamp needed. Inspired by the Korean word “hae ,” meaning “sun,” Heyhae captures the glow of California and the ease of sun-powered beauty. Heyhae offers trendy, affordable nail solutions that match your mood or moment. Just apply, cure in the sun, and enjoy a salon-like finish in 15 minutes.

  • Philanthropy Champion
    Close

    Cleanlogic

    A Word From The Nominee

    “We are thrilled to be nominated for the Philanthropy Champion Award. We have worked hard to ensure our operations align with our core mission, and being nominated for this award shows how purpose-driven businesses can lead the way, even in a world that traditionally values profit over people.”

    Who They Are

    Cleanlogic produces socially responsible bath and body care products worldwide. As a Purpose-driven company, Cleanlogic disrupts the category by innovating products that are good for your skin and soul. Exfoliators, sponges, facial care products, foot scrubbers, and more, Cleanlogic has everything needed for healthy, happy skin. And, through its Purchase to Employ initiative, a portion of sales from every purchase is reinvested to hire and train disabled team members. That’s why Cleanlogic is the fastest growing global brand in the bath and body accessory industry and the top brand in that category in the U.S grocery channel.

  • Philanthropy Champion
    Close

    JOSIE MARAN

    A Word From The Nominee

    “We’re incredibly honored to be nominated as a Philanthropy Champion alongside so many inspiring brands. This year, after my family and friends were directly impacted by the California wildfires, I felt a deep responsibility to take action. What started as a personal call for help quickly became something much bigger—thanks to the generosity of over 30 beauty brands who joined us to form Beauty Together. Through a day of giving and collective donations, we were able to raise funds to support those affected, with 100% of sales from JosieMaran.com going directly to wildfire relief. It was a powerful reminder that when our community comes together, we can truly make a difference.” Josie Maran, Founder & CEO

    Who They Are

    JOSIE MARAN is a clean lifestyle beauty brand rooted in the nourishing, skin-loving power of pure Argan Oil, delivering high-performance skincare and bodycare that’s as transformative for your glow as it is gentle on our planet. With effortless California spirit, we celebrate authentic self-love and holistic self-care through intentional, eco-conscious luxury—because true self-care should feel as beautiful as it looks.

  • Philanthropy Champion
    Close

    Soapbox

    A Word From The Nominee

    We're so honored to be nominated for this award and hope you'll vote for us to help bring awareness to purchase with impact! Our products are not only thoughtfully crafted to help make healthier-looking hair and skin easier to achieve but also give back to those in need with every purchase. Fulfilling our mission to make access to essential hygiene necessities available to all globally. With Soapbox hair and personal care products, you can feel the difference and make a difference.

    Who They Are

    Washington, DC-based Soapbox was founded in 2010 with a mission to empower consumers to change the world through everyday, quality purchases. The brand helps consumers to embrace their natural beauty with clean, vitamin and antioxidant-rich hair and personal care products designed to be accessible to everyone, while using its platform to give back to communities in need. For each thoughtfully crafted Soapbox product purchased, the company donates a bar of soap to someone in need, either in the United States or abroad. From starting the business making the first batch of soap in its Co-Founder’s dorm room kitchen to hitting the shelves (virtual and in-store) at your favorite retailers, Soapbox is taking over showers nationwide and has donated more than 40 Million bars of soap in the process! Soapbox’s naturally-derived products include hair color-safe shampoos, conditioners, hair treatments and stylers, nourishing body washes, as well as liquid and foaming hand soaps. All products are vegan, paraben-free, cruelty-free, and silicone-free. Soapbox is a certified BCorp and all products are made in the USA For more information, visit soapbox.com

  • Treatment
    Close

    Endospheres

    A Word From The Nominee

    We are truly excited and honored to be nominated for the Beauty Independent Beacon Awards. This recognition is a testament to the groundbreaking innovation of Endospheres, a technology that has set a new standard in non-invasive treatments. What makes Endospheres unique is its ability to deliver immediate, visible results through the use of the Compressive Microvibration®. Professionals and clients trust Endospheres for its efficacy and precision, making it an industry-leading solution. People should vote for us because Endospheres is a symbol of technological excellence that continues to revolutionize the beauty and wellness sector, offering a future of non-invasive treatments that work.

    Who They Are

    Endospheres® is a cutting-edge treatment that harnesses the power of Compressive Microvibration®. Using a roller composed of 55 soft silicon spheres, this non-invasive therapy generates low-frequency mechanical vibrations. These vibrations specifically target various areas of the body, including the legs, abdomen, buttocks, arms, back, feet, neck, décolleté, and face. The treatment aims to address concerns associated with each of these specific body regions.

  • Treatment
    Close

    Renuva

    A Word From The Nominee

    "Being recognized by Beauty Independent’s Beacon Awards is a monumental achievement for Renuva. Having the acknowledgement from such a respected authority in the beauty and wellness industry reflects the increased awareness of the brand, the appreciation by elite injectors and consumers for our ground-breaking innovation in fat restoration, as well as the growing desire for aesthetic treatments with natural-looking and long-lasting results." - Valerie Barro, Director of Marketing for Renuva at MTF Biologics.

    Who They Are

    Renuva is the first and only groundbreaking treatment that, when injected, gradually replaces age and weight-related fat loss with your body’s own fat. This acellular adipose allograft matrix is comprised of the same growth factors, proteins and collagens found in native fat, allowing it to be injected anywhere into the body where fat naturally exists, to replace or restore volume, resulting in long-lasting, natural outcomes.

  • Treatment
    Close

    Sofwave

    A Word From The Nominee

    Sofwave is thrilled to be nominated because we offer a truly inclusive and accessible solution for skin rejuvenation. Sofwave effectively treats ALL skin tones, ensuring broad applicability across diverse patient populations. With minimal to no downtime, Sofwave provides a convenient option for those seeking youthful skin without interrupting their daily lives. Crucially, almost everyone is a candidate for Sofwave who desires revitalized, more youthful-looking skin without the need for needles or recovery periods. This combination of efficacy, safety, and broad appeal makes Sofwave a deserving nominee.

    Who They Are

    Sofwave is the leader in non-invasive ultrasound technology. We have 9 FDA clearances for lifting the skin on the eyebrows, neck, and under the chin, improving skin laxity on the upper arms, and improving cellulite and acne scars. Sofwave treats ALL skin tones with minimal to no downtime for natural-looking results without needles or surgery!

  • Treatment
    Close

    Upneeq

    A Word From The Nominee

    We’re honored to be nominated for a Beauty Independent Beacon Award—recognition that reflects how Upneeq is redefining eye aesthetics with one drop. As the first and only FDA-approved eye drop for acquired ptosis, we’re proud to offer an innovative, daily essential that gives you a more awake look in minutes. If you’ve experienced the Upneeq lift, you know why it deserves your vote!

    Who They Are

    Upneeq® is the first and only FDA-approved prescription eye drop for adults with low-lying eyelids (also known as acquired blepharoptosis or ptosis). It provides a non-surgical eyelid lift, quickly lifting eyelids for more awake-looking eyes. Just one drop per affected eye, once daily, is clinically proven to give visible results — lifted and more open eyelids in as fast as 5 minutes that can last up to 8 hours.

  • Brand Launch
    Close

    ERLY

    A Word From The Nominee

    We’re incredibly excited to be nominated for the Brand Launch category. It’s a huge moment for ERLY and our growing community! This recognition affirms our mission to simplify skincare for the next generation and create space for real skin, not perfection. ERLY is more than a brand — it’s a movement toward skin-positive habits that start early and last.

    Who They Are

    ERLY is a dermatologist-founded skincare brand made for all generations, built on a “doing less does more” mindset. With a community-first approach, ERLY keeps things simple, effective, and skin-safe; born from the founders’ firsthand experience navigating the pressure tweens face to have a “perfect” skincare routine. Launched with a curated edit of derm-approved essentials, each formula is packed with calming, high-quality ingredients that support healthy skin from the start. Bright and playful meets smart skincare made simple—ERLY makes it easy to build good habits early—no overthinking, no irritation, just skincare that gets it.

  • Brand Launch
    Close

    Lenox and Sixteenth

    A Word From The Nominee

    “Being nominated for a Beacon Award is incredibly meaningful because Lenox and Sixteenth is so much more than a brand, it’s a reflection of every client I’ve cared for in treatment rooms, every product I’ve tested, and every transformation I’ve had the privilege to witness. Each formula is built on years of hands-on experience, deep relationships, and real results. This brand is my way of extending that same level of care beyond my practice, bringing clinical-grade, deeply personal skincare into people’s everyday routines. Your vote supports a vision rooted in expertise, heart, and the belief that skincare should be as powerful as it is personal.” — Amy Peterson, Founder of Lenox and Sixteenth

    Who They Are

    Founded by celebrity medical aesthetician Amy Peterson, Lenox and Sixteenth is a luxury skincare brand that redefines at-home routines with clinic-inspired essentials. Inspired by her own personal journey of resilience overcoming a life-threatening accident at 18 that left her with 40 scars, Amy combines her in-clinic expertise with a passion for regenerative skin healing. This journey fueled her dedication to creating inclusive, effective formulas that empower confidence and deliver radiant, healthy skin.

  • Brand Launch
    Close

    No Makeup Makeup

    A Word From The Nominee

    We’re so honored to be nominated, especially alongside such inspiring peers in beauty. No Makeup Makeup has always been about more than products—it’s a movement rooted in the belief that less is best. We’re here to help women feel seen, confident, and beautiful just as they are. To have that mission recognized means so much. If our message has ever resonated with you or made you feel more like yourself, we’d be truly grateful for your vote.

    Who They Are

    The original No Makeup Makeup is redefining beauty with the belief that less is best. We’re here to help women feel confident, natural, and truly themselves—without the need for heavy coverage or filters.

    Our clean, high-performance formulas are powered by FlexShade Technology™, a proprietary blend of light-reflective pigments, blurring agents, and skin-loving ingredients that adapt seamlessly to your skin tone for a natural, skin-like finish.

    This is effortless beauty, elevated.

  • Brand Launch
    Close

    Parëva Beauty

    A Word From The Nominee

    We are thrilled to be nominated for “Best Launch” in the 2025 Beauty Independent Beacon Awards. The Parëva™ Beauty name was born from a shortened version of the word Parevartan, which means “joyful transformation” in Sanskrit. Joyful transformation, the power of good science and the spirit of radical transparency are the key tenants of our brand. All Parëva™ Beauty products incorporate our proprietary technology, Molecur 3™, which maintains the hallmarks of youth by targeting inflammation, intrinsic aging, stress and UV damage. We hope you will try our products and vote for our brand.

    Who They Are

    Parëva™ Beauty is an independent, female-founded skincare brand that delivers clinically crafted™ skin longevity for extraordinary transformation. Parëva™ Beauty believes in the power of good science, the spirit of radical transparency and the joy of transformation. With an exclusive technology Molecur 3™, Parëva™ Beauty leverages plant stem cell biotechnology from Switzerland, directly influencing exosomes and NAD+ and UV induced damage. Parëva™ Beauty’s product line includes C35.5™ Firming Glow Serum, COLL20™ Gel Cream Moisturizer, RH5.5™ Hydrabond Primer and Stainless Steel Gua Sha.

  • Brand Launch
    Close

    Saint Crewe

    A Word From The Nominee

    "Saint Crewe is honored to be nominated for Brand Launch in Beauty Independent’s 2025 Beacon Awards! Beauty Independent was the first to break the news of our launch, so this recognition means so much to our team. Saint Crewe was created to rewrite the rules of skincare for the next generation, with clean, high-performance formulas that are safe for Gen Z and Gen Alpha. Every vote is a chance to champion healthier, age-appropriate skincare and support a future where young consumers have access to products made just for them. We’d be so grateful for the support in helping us win and bringing more awareness to thoughtful skincare for kids, teens, tweens and beyond." - Erin Piper, Saint Crewe Founder

    Who They Are

    Launching on March 31, 2025, Saint Crewe is a dermatologist-tested, clinically backed skincare brand designed for Gen Zalpha. Founded by therapist and mother Erin Piper, alongside skincare product development expert Laura-Lucia Carothers, Saint Crewe was created to make skincare fun, safe, and effective. Tested on over 100 people half with sensitive skin, its hypoallergenic, non-irritating formulas and four new skincare products meet the clean beauty standards of Ulta, Sephora, and Credo. As a therapist working with college-aged women and a mother to a 10-year-old daughter, Erin saw firsthand Gen Z and Gen Alpha’s fascination with skincare and beauty trends. From viral TikTok products to the joy of self-care rituals, young consumers were eager to explore, but often overlooked the actives and ingredients like retinol and glycolic acid in their products that were too harsh and aggressive for their skin. Saint Crewe was born to fill that gap, offering a skincare experience that’s both fun and dermatologically sound with four products including – Clean Beam Balmy Dream Cleansing Balm, Team Gleam Serum, Water Whip Gel Cream, and Goji Glow + Go Facial Mist. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z, Gen Alpha, and beyond.

  • Brand Launch
    Close

    The Root Project

    A Word From The Nominee

    “The Root Project is a new platform in haircare that sets out to simplify the hair ‘Rootine’ while amplifying results—treating the whole hair ecosystem, from root to tip, with effortless and indulgent formulas that deliver. We believe less is more. In a category crowded with scalp serums, oils, and endless add-ons, we set out to build something different—Being recognized is so exciting! Rootcare is Haircare—and we’re just getting started.”

    Who They Are

    The Root Project was born from a shared feeling from its co-founders: that hair is often a lifelong “work in progress.” Countless conversations and laughs with friends confirmed that this love/hate relationship with hair is nearly universal. Fueled by a deep appreciation for simple beauty and the pursuit of consistently great hair, The Root Project was created with a clear philosophy: Rootcare is Haircare.

    At the heart of the brand is the belief that when you care for your roots, great hair naturally follows. Rather than treating scalp care as a solution to a problem or an extra step in an already overcomplicated routine, The Root Project reimagines it as essential, enjoyable, and seamlessly integrated. The brand embraces the Beautility movement—making simplicity not just stylish, but necessary.

    With formulas designed to treat the entire hair ecosystem, from root to tip, The Root Project offers products that are effortlessly efficacious and unapologetically feel-good. The result? Hair that’s soft, shiny, bouncy, and healthy—without the compromise.

    Rooted in simplicity and integrity, The Root Project upholds the highest standards in both its products and its purpose. Every decision is guided by what’s right, what feels good, what’s human, and what brings joy—to its community and to itself.

  • Best Brand
    Close

    amika

    A Word From The Nominee

    “We’re honored to be recognized for the values we stand by every day as a salon-raised, inclusive brand where all hair is welcome. We’re committed to creating efficacious products that spark joy. Over the past year, amika has continued to accelerate growth while doubling down on purpose, driving industry-leading innovation and deeper connections with our community.”

    Who They Are

    amika means friend. We’re a fearless, Brooklyn-born haircare brand and a friend to all hair, hairstylists, the planet, and you. We are devoted to caring for your hair while cultivating community self-expression. amika is salon-raised, has a superfruit soul, and is rooted in results for all strands. We flip hair rules on their head and make prestige haircare joyful and accessible to everyone. At amika, all hair is welcome.

  • Best Brand
    Close

    cocokind

    A Word From The Nominee

    I started cocokind to change the status quo of the beauty industry and break the cycle of “aspirational beauty.” We are a company that doesn’t need to hide how we formulate; rather, we invest in highly effective but gentle formulas, and set fair prices based on what’s inside the bottle. Most importantly, cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.

    Who They Are

    In 2015, Priscilla Tsai set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. After years of not seeing her real skin reflected in the beauty industry and overpaying for a lack of results, she decided to start cocokind - a community brand rooted in transparency and accessibility. With a commitment to high-quality formulas at transparent prices, cocokind develops every formula to deliver powerful results while being kind to sensitive skin. Their formulating philosophy is “a little bit often,” which means incorporating effective, clinical ingredients that can be used every day without compromising the skin barrier. Her products are accessible at every Target and Ulta in the country.

  • Best Brand
    Close

    Dr. Diamond’s Metacine

    A Word From The Nominee

    Founded by a globally-renowned facial plastic surgeon with 20+ years of expertise treating the world’s most photographed faces & led by medical aesthetic experts, Dr. Diamond’s Metacine is rooted in skin health & biohacking cellular longevity. Today’s beauty consumer demands proof over promises, and our cutting-edge formulas deliver visible, measurable, clinically-significant results that meet Dr. Diamond’s unprecedented standards of aesthetic excellence.

    We believe the Future is Metacine, and it's an honor to be recognized for moving the needle in this industry.

    Who They Are

    THE FUTURE IS METACINE.
    Dr. Diamond’s Metacine delivers clinically significant results without the clinic. Founded by Dr. Jason B. Diamond and inspired by his globally renowned medically-proven procedures, our scientifically-advanced formulas deliver transformative, clinically proven skin rejuvenation without a doctor’s appointment.

  • Best Brand
    Close

    evolvetogether

    A Word From The Nominee

    We're fortunate to have been awarded 20 beauty and fragrance awards since launching our personal care vertical 3 years ago. We're humbled to be recognized and trusted by industry leaders and consumers for our product performance, and we're especially grateful to be recognized for our brand ethos, our purpose, by Beauty Independent, a publication and community we hold dear. We create because we care - we're dedicated to building a timeless, universal brand that serves, connects, and outlasts us, and is thus considerate of our community - past, present, and future - and our planet.

    Who They Are

    Our story began with a simple question: how can we go beyond "just product," adding value to people's lives and encouraging connection? Eight billion of us share this one beautiful world and when we evolve together, all our small actions can add up to a lot of good. That's how we came up with our brand name and the global coordinates we stamp on each item—symbolizing we are all connected, no matter our race, religion, gender, or where we live. We redefine everyday luxury in personal care through our distinct minimal and beautiful aesthetic, fine fragrances, and proven performance that is always kind to people and our shared planet.

  • Best Brand
    Close

    Timeless Skin Care

    A Word From The Nominee

    "This nomination is incredibly meaningful to me as the co-founder and CEO of Timeless Skin Care. What started as a passion project has grown into a global brand trusted by millions and it’s all thanks to our loyal customers. Every vote helps shine a light on the work we do to keep skincare honest, affordable, and effective. I am honored and grateful to our community for supporting Timeless every step of the way."

    Who They Are

    Founded in 2009 by Veronica Pedersen, Timeless Skin Care is a leader in clean, science-backed skincare that delivers powerful results without the luxury price tag. Built on the principles of simplicity, transparency, and potency, the brand formulates advanced skincare solutions with high concentrations of clinically studied, active ingredients free from unnecessary fillers.

    Proudly operating out of its Houston, Texas facility, Timeless Skin Care manufactures and packages all products in small batches to guarantee optimal freshness and potency. Each formula is Leaping Bunny Certified Cruelty-Free and designed to promote vibrant, healthy skin with targeted solutions that help boost skin health, reverse visible signs of aging, and protect from future damage—proving that effective, results-driven skincare doesn't have to be expensive to be effective.

    Equally committed to ethical and sustainable beauty, the brand partnered with TerraCycle to launch a national recycling program for its empty plastic packaging in an effort to reduce its carbon footprint and promote responsible recycling. Once collected, the plastic packaging is cleaned and melted into hard plastic that can be remolded to create new recycled products, such as park benches and picnic tables.

    What started as a female-founded startup has since grown into a globally recognized brand, with over 5 million serums sold worldwide, availability in 80+ countries, and stocked in 1,500+ Target stores across the United States, all while staying true to its mission of making high-performance skincare accessible to all.

  • Best Brand
    Close

    Touchland

    A Word From The Nominee

    I’m incredibly honored that Touchland has been nominated for a Beacon Award. From day one, our mission has been to reinvent everyday personal care moments through design, innovation, and sensorial joy. This recognition is a testament to the amazing community that has supported us along the way. If you believe in the power of thoughtful, elevated essentials, vote for Touchland!

    Who They Are

    Touchland creates sensorial self-care on-the-go essentials that combine innovative form factors and packaging, uplifting fragrances, and skincare-infused formulations that bring delight to everyday moments. By reimagining personal care as a sensory ritual, the brand empowers users to infuse beauty, wellness, and excitement into their daily routines. Unlike traditional sanitizers, Touchland’s Power Mist hand sanitizer provides a skincare-forward, nourishing formula, leaving skin feeling refreshed and revitalized after each spray. The brand continues to disrupt the personal care space with the newest addition of Power Essence Body & Hair Mists. Each fragrance is crafted with mood-boosting fragrance technology, MoodScentz™+, and odor-eliminating technology, Eliminaze™, and packaged for on-the-go use, providing an effortless way to stay fresh throughout the day. Touchland effortlessly combines wellness, luxury, and convenience into daily mundane rituals.

  • Indie Deal
    Close

    Crown Affair

    A Word From The Nominee

    It’s an honor to be nominated for Indie Deal of the Year alongside such thoughtful, values-driven brands. This raise reflects a shared belief—in our team, in the way we’ve chosen to grow, and in what’s possible when you build with care. We’re grateful to be recognized, and even more excited for what’s ahead.

    Who They Are

    Crown Affair is a modern haircare brand rooted in ritual. Launched in 2020, the brand has redefined the category with clean, high-performance formulas, thoughtful design, and a philosophy that prioritizes care over correction. From its early days as a DTC brand to its growing retail presence—including a national launch with Sephora—Crown Affair is building a new standard for hair: one that’s personal, intentional, and designed to last. With the tagline “Your hair, better. One ritual at a time,” Crown Affair helps people build a deeper, more empowered relationship with their hair—and themselves.

  • Indie Deal
    Close

    LYS Beauty

    A Word From The Nominee

    We’re incredibly honored to be nominated for Beauty Independent’s 2025 Beacon Awards in the Indie Deal category. This moment is more than a milestone—it’s a reflection of the heart and intention behind LYS Beauty from day one. As a Black, plus-size woman, I built this brand to make space for the people who’ve long been overlooked in the beauty industry. This capital raise wasn’t just about funding—it was about signaling to every founder who’s been told they don’t fit the mold that yes, it’s possible. With the incredible support of Encore, we’re entering a new era of growth—expanding shelf space at Sephora, entering all Sephora at Kohl’s locations, and continuing to push boundaries with innovative, high-performance formulas that reflect the diverse needs of our community and at highly accessible price points. With the backing and support of Encore, this nomination is a celebration of how far we’ve come—and the exciting path ahead!

    Who They Are

    LYS Beauty was born out of a need to serve the beauty consumer who’s too often been left behind—those who haven’t seen themselves reflected in product development, marketing campaigns, or on retail shelves. From day one, we set out to dismantle the idea that high-performance, skin-loving formulas can’t also be inclusive, accessible, and affordable.

    As a Black, plus-size founder with more than 20 years in the industry, Tisha Thompson created LYS with a first-hand understanding of the beauty gaps that persist for people of all skin tones, textures, and identities. Every product we create is developed with intention—from broad, flexible shade ranges to multifunctional formats that enhance rather than mask real skin. We prioritize ease of use, portability, and versatility because we know beauty should adapt to your lifestyle—not the other way around.

    At its core, LYS is here to fill a critical void in the market: to create a space where every consumer feels seen, supported, and celebrated through products that perform. This isn’t about checking a box—it’s about redefining what it means to be truly considered in beauty.

  • Indie Deal
    Close

    Wonderskin

    A Word From The Nominee

    Wonderskin is honored to be nominated for a Beauty Independent Beacon Award in the Indie category, this recognition reflects our commitment to pushing boundaries in beauty through innovation, performance, and inclusivity. From our viral Wonder Blading Lip Stain to our skincare-forward approach to color, we’ve always believed in creating high-performance products that empower real people to express themselves with confidence. Being nominated among so many inspiring indie brands is a true testament to the passion and purpose behind everything we do. We’d be so grateful for your vote as we continue to reimagine what beauty can be.

    Who They Are

    Founded in 2020, Wonderskin is a beauty brand redefining performance-driven makeup with skincare benefits at its core. Known for its viral Wonder Blading Lip Stain, Wonderskin combines cutting-edge technology with bold, long-lasting color to deliver products that are as innovative as they are empowering. Every formula is designed to be high-performance, easy to use, and inclusive, helping people express their individuality with confidence.

  • Reference Deal
    Close

    Olive & June

    A Word From The Nominee

    "We’re so honored to be nominated for the Beacon Award’s Reference Deal category. When we first launched Olive & June, nails were still the only part of the beauty routine without a true at-home solution. We didn’t just launch products, we changed consumer behavior by creating the first one-stop shop for achieving salon-quality results at home. When Helen of Troy acquired Olive & June, it wasn’t just a milestone for us, it marked a shift in what’s possible for the category. This deal proved that a community-driven, digitally native brand with an unshakable mission could scale, lead, and shape the future of beauty. We’re proud to have been the only strategic acquisition in beauty last year and to have set a new benchmark for what category-defining success can look like.”

    Who They Are

    Olive & June was founded by Sarah Gibson Tuttle with the mission to democratize the nail salon experience and make beautiful, confidence-boosting nails accessible to everyone, everywhere. Recognizing that professional manicures were often expensive and time-consuming, Olive & June set out to revolutionize the at-home nail experience. Through innovative, high-performance products and easy-to-use systems, Olive & June has empowered consumers to achieve salon-quality results in the comfort of their own homes. Known for its community-driven approach, Olive & June continually pushes the boundaries of nail innovation, ensuring affordability, convenience, and superior performance. The brand’s strategic retail expansion and category-defining products have cemented its position as the largest growth-driver in MULO for nails.

  • Reference Deal
    Close

    Revance

    A Word From The Nominee

    “We are incredibly honored to be named a 2025 Beauty Independent Beacon Awards nominee in the Reference Deal category. This recognition reflects the remarkable journey Revance has taken—from our rapid growth and global expansion to the tireless dedication of our teams around the world. Our aesthetics and consumer skincare portfolio is designed to enrich lives at every stage, and being acknowledged for the work behind our continued success is both humbling and energizing as we look to the future.”

    Who They Are

    Revance is a fast-growing, highly acquisitive, global aesthetics and skincare company committed to delivering innovative aesthetics and market-leading skincare solutions across every stage of life. With a differentiated portfolio and market position, Revance meets the evolving needs of patients and consumers worldwide through continued innovation and the commercialization of new products and treatments. Focused on skin science for life, Revance continues to expand its global footprint, with distribution spanning 60 countries and a significant opportunity to enter new markets.

    Revance’s balanced portfolio includes innovative products in the aesthetics space such as DAXXIFY® (DaxibotulinumtoxinA-lanm) for injection, the RHA® Collection of dermal fillers by Teoxane SA, and SkinPen®, an industry-leading microneedling device. RHA® technology is proprietary to and manufactured in Switzerland by Teoxane SA, and Revance is an independent distributor of Teoxane SA to supply the RHA Collection of dermal fillers to the U.S. market. In addition, its consumer skincare portfolio includes leading brands such as PanOxyl®, Blue Lizard®, StriVectin® and BIOJUVE®.

    RHA® is a trademark of TEOXANE SA.

    Learn more at Revance.com, RevanceAesthetics.com, CrownLaboratories.com, and CrownAesthetics.com.

  • Reference Deal
    Close

    Touchland

    A Word From The Nominee

    We’re incredibly honored to be nominated again for a Beacon Award. When we started, we set out to do the impossible: bring joy, design, and desire to a category that had long been overlooked. From reinventing hand hygiene to reimagining fragrance in a crowded space, we’ve created sensorial experiences that people are genuinely drawn to. This nomination is a celebration of that continued innovation, and we’d be so grateful for your vote.

    Who They Are

    Touchland creates sensorial self-care on-the-go essentials that combine innovative form factors and packaging, uplifting fragrances, and skincare-infused formulations that bring delight to everyday moments. By reimagining personal care as a sensory ritual, the brand empowers users to infuse beauty, wellness, and excitement into their daily routines. Unlike traditional sanitizers, Touchland’s Power Mist Hand Sanitizer provides a skincare-forward, hydrating formula, leaving skin feeling refreshed and revitalized after each spray. The brand continues to disrupt the personal care space with the newest addition of Power Essence Body & Hair Fragrance Mists. Each fragrance is crafted with mood-boosting fragrance technology, MoodScentz™+, and cutting-edge odor-eliminating technology, Eliminaze™, and packaged for on-the-go use, providing an effortless way to stay fresh throughout the day. Touchland effortlessly combines wellness, luxury, and convenience into daily mundane rituals.

  • Best Campaign
    Close

    Beekman 1802

    A Word From The Nominee

    "Beekman 1802 is incredibly honored to be nominated for Best Campaign. Micellar Milk Froth’s 'Go Froth Yourself’ campaign was more than just a product launch—it was a playful twist on the skincare experience that turned everyday cleansing into something fun, effective, and unforgettable. We tapped into pop culture, community, and a whole lot of creativity to build something truly Beekman.”

    Who They Are

    Founded by Dr. Brent Ridge, a Harvard-trained longevity physician, and Josh Kilmer Purcell, Beekman 1802 is a clean skin health brand backed by the clinical science of goat milk nutrients & Kindness.​
    ​
    As the sensitive skin experts, we harness the 31 active nutrients inside every drop of goat milk with clinically-proven ingredients to strengthen the skin barrier and balance the microbiome. Since its inception, Beekman has prioritized spreading Kindness, impacting mental and physical health. As leaders in Clinically Kind Skincare, they extend Kindness through products, services, research, and community recognition, fostering a culture of care among neighbors & employees alike.

  • Best Campaign
    Close

    Dr. Squatch

    A Word From The Nominee

    This campaign proved that men’s grooming can be emotionally resonant, culturally relevant, and wildly entertaining all at once. Instead of only preaching product benefits, we led with storytelling that made natural products feel fun, fresh, and worth the switch. From Reddit threads to group chats, it sparked real discussion in a category that rarely generates conversation, and took social by storm with billions of impressions. This nomination validates what we believe in: that bold, story-first creative can break through and redefine what marketing looks like.

    Who They Are

    Dr. Squatch, the #1 natural men’s personal care brand in the U.S., is known for raising the bar on grooming with its cold process soaps, natural body wash, deodorants, hair care, and more. Made in the USA and free from harsh ingredients, Dr. Squatch helps guys level up their routine with high-performance products and manly, long-lasting scents. With bold marketing and a loyal community, Dr. Squatch continues to lead the way in natural personal care innovation for the modern man. Feel Like a Man, Smell Like a Champion.

  • Best Campaign
    Close

    Fable & Mane

    A Word From The Nominee

    We’re honored to be nominated and thrilled to celebrate the magic of our Shine Hair Mask! With its comforting, warm chai scent, this mask transforms your hair ritual into a moment of indulgence. We brought it to life through our whimsical Shinewallah Chai Café concept, where haircare meets storytelling. Vote for us and join the movement to shine bright!

    Who They Are

    Fable & Mane is a modern hair wellness brand, founded by siblings Akash and Nikita Mehta, that’s inspired by Ayurveda to transform your everyday haircare regime into a strengthening, hydrating and mindful ritual. Formulated with Ayurvedic plants, roots and fruits, Fable & Mane products thicken your hair, awaken your roots and promote a healthy scalp. Each Fable & Mane formula has been consciously crafted with lightweight vegan, silicone-free, sulfate-free and cruelty-free formulas for a beautiful mind, mane and world.

  • Best Campaign
    Close

    Glaze

    A Word From The Nominee

    We’re so proud of our first global campaign. It was bold. It was playful. It was full of gloss. ‘Calling All Virgins’ took a category that no one was talking to and supercharged it, bringing shine at scale. If you loved it, vote Glaze – and help us shine even brighter

    Who They Are

    Glaze makes shine simple.
    We know there’s nothing like a great hair day to make you feel unstoppable. That’s why we create easy, mess-free hair color and care that enhances your natural shine with real results and zero fuss — so you can own every moment, effortlessly.

  • Best Campaign
    Close

    Live Tinted

    A Word From The Nominee

    Our “It Feels Good to Be Seen” commercial was deeply inspired by our founder Deepica’s personal journey—rooted in feeling unseen in the beauty industry and creating a brand that changes that.

    This campaign wasn’t just an ad—it was a love letter to our community, a celebration of identity, and a powerful reminder that everyone deserves to feel seen.

    If this message moved you, vote for us and help amplify what beauty should look like.

    Who They Are

    At Live Tinted we create clean products with intentional shade ranges, powerhouse skincare ingredients with No White Cast™ SPF, and easy to use formats. Inspired by our founder, Deepica Mutyala, we’re focused on making sure everyone feels seen.

  • Best Campaign
    Close

    Rizos Curls

    A Word From The Nominee

    “We’re incredibly honored to be nominated for Best Campaign at the Beacon Awards. The Strong Hold Gel launch was one of our most creative and community-driven moments yet, from the Frizz Insurance spoof to the educational content with Bianca Renee, every piece was designed to empower and celebrate curls. It’s the perfect example of the heart of our brand, and we had so much fun bringing it to life. Being recognized for a campaign that reflects both our brand’s spirit and our community’s needs means so much to the entire Rizos Curls team.” — Julissa Prado, Founder & CEO of Rizos Curls

    Who They Are

    Rizos Curls is redefining what it means to love your natural hair. Founded in 2017 by Julissa Prado, the award-winning hair care brand celebrates curls, coils, and waves with clean formulas that deliver frizz-free definition, effortless volume, and nourishing shine. Rooted in the three C’s - Curls, Community, and Culture - Rizos Curls is more than a brand, it’s a movement that empowers all hair types and textures to embrace their natural beauty with confidence. In just seven years, Rizos Curls has grown from a passion project that started in Julissa’s kitchen into a multimillion-dollar business that earned shelf space at Ulta Beauty, Target, Nordstrom and Sally Beauty Mexico, built an impactful global community of #RizosReinas, and shipped to over 57 countries. With a social following of over 800K and fiercely loyal customer base, Rizos Curls continues to make waves in the industry - and this is just the beginning. Join the curl revolution at www.RizosCurls.com and follow along @RizosCurls on Instagram, TikTok, and YouTube.

  • Product Launch – Skincare
    Close

    Exosome Hydro-Glow Complex

    A Word From The Nominee

    “We knew this was a game-changing product—but the sell-out response still blew us away. Launching the Exosome Hydro-Glow Complex reminded us exactly why we started INKEY in the first place: to bring industry-leading innovation to everyone—not just those with hundreds to spend. If you’ve never heard of exosomes (and let’s be real, most people haven’t), we’ve got you. We don’t just launch products—we launch education. And what we saw with this one was a community that didn’t just want to learn—they felt the results. That’s when the magic happens.”
    —Colette Laxton, Co-Founder, The INKEY List

    Who They Are

    NO BS, just better skin. That’s INKEY. Founded in 2018 in the UK by Colette Laxton and Mark Curry, The INKEY List was born from a belief that better knowledge powers better decisions. A brand on a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their community with the knowledge they need to make the right decisions for healthy skin. From single ingredient-led skincare, to 24/7/365 askINKEY and AI skin-scanning services, INKEY is science-backed, results-driven and community first – all without breaking the bank. Available in the US at Sephora, Ulta Beauty, Amazon, and theinkeylist.com. @theinkeylist

  • Product Launch – Skincare
    Close

    Eye Cream

    A Word From The Nominee

    We are so honored and grateful to be nominated! It would mean the world to us to be recognized with this award - Timeline has been leading the longevity movement for the last 15 years, with a deep commitment to prioritizing scientific research to improve healthspan and longevity for all.
    Our team of PhD scientists, physicians, and beauty experts apply a rigorous process to all of our formulation development, and we're so proud of our Eye Cream as it is the only eye cream powered by Mitopure® to address eye aging at the cellular level.

    Who They Are

    Timeline is a Swiss-based biotechnology company leading the forefront of longevity with healthy aging solutions spanning across both nutrition and topical products. Powered by 15+ years of research, Mitopure® is our patented and proprietary ingredient that is clinically-proven to renew mitochondria at the cellular level. We believe that living is an art, and longevity is a science. We want to empower everyone to master both, and we provide a holistic approach to healthy aging from the inside out.

  • Product Launch – Skincare
    Close

    Power Wave Hydrating Moisturizer

    A Word From The Nominee

    We’re honored to be nominated and proud of what Power Wave represents. It’s a rich, deeply hydrating moisturizer formulated to support the skin barrier and bring lasting relief to dry, sensitive skin. Developed in close collaboration with our dermatologist advisory board and shaped by our community testers, Power Wave reflects our belief that skincare should be both high-performance and accessible. In clinical trials, 94% of participants reported it soothed their dry skin in just one month. A vote for Power Wave is a vote for science-backed, community-built skincare that puts real people first.

    Who They Are

    Bubble is redefining what modern skincare can be.
    We’re a science-driven, community-built brand committed to making exceptional skincare accessible—without compromising on quality, integrity, or experience. Every product we make is developed in partnership with leading dermatologists and chemists, using clinically effective active ingredients traditionally found in prestige skincare. But we don’t believe great skincare should come at a luxury markup—our pricing reflects our values, not outdated industry standards.

    From the beginning, we chose a different path: one rooted in transparency, inclusivity, and listening—really listening—to the people we serve. Our community isn’t just a focus group; they’re co-creators. Over 91,000 ambassadors help shape everything from product formulas to packaging and naming. No product goes to shelf unless it meets a 90% approval rate from our community during trials. If it doesn’t, we go back, refine, and start again. That standard keeps us accountable—not to trends, but to the people who actually use our products.

    We’re proudly independent and purpose-led, now available in over 17,000 retail locations across the U.S., U.K., Australia, and Canada. But growth hasn’t blurred our mission. We’re still building with the same clarity and conviction we started with: that skincare should empower people—not intimidate them. We’re here to earn trust, not assume it. To make products that work—and make people feel seen, understood, and confident while using them.

  • Product Launch – Skincare
    Close

    Sheer Facial Sunscreen SPF 40

    A Word From The Nominee

    “We are honored to be nominated for our sunscreen, and we believe it’s a testimony of the quality and excellence we uphold in our products. But our goal is to not just provide a high-quality product – we want to use our products as a platform to talk about the science that already exists: brown and Black skin ages differently than white skin. We believe in giving those with melanin-rich skin products that truly meet their needs. This nomination is bigger than us; it’s about honoring the beauty, heritage, and diversity of melanin-rich skin. We hope that you’ll vote for us, not just because of what’s in the bottle, but because of what our goal is,” said Dr. Gauri and Dr. Abhijit Desai, co-founders of Brownkind.

    Who They Are

    Created by Dr. Abhijit Desai and Dr. Gauri Desai, Brownkind blends pathology and dermatology to create a skincare line designed to target the unique concerns and signs of aging for melanin-rich skin. Through our unique Even Tone Defender™ formula, Brownkind delivers targeted, science-backed care that nourishes, protects, and enhances the natural radiance and health of skin of color. At Brownkind, we seek to preserve the inherent beauty of melanin-rich skin and help people of color understand their skin and love it. Beyond the brand — we are a movement that empowers people of color to feel seen, celebrated, and cared for in every shade, story, and skin journey. For more information, visit www.brownkind.com.

  • Product Launch – Skincare
    Close

    Vital Regenera I Rich

    Who They Are

    For nearly four decades, Valmont has devoted expertise to elevating a discerning clientele to the pinnacle of beauty. In a perfectly balanced blend of scientific expertise, nature, and art de vivre, they craft products and facial treatments that marry effectiveness and sensoriality for the care and pleasure of the skin.

    Merging cosmetic mastery with cutting-edge ingredients, Valmont's treatments visibly reprogram the skin. Infused with the essence of Alpine resources and their iconic DNA-RNA duo, they counter the five major factors of aging. Constantly refined for sensory delight, their alchemical creations provide unparalleled results, restoring balance and revealing natural beauty.

    Nourished, denser and smoothed, the skin radiates a healthy, youthful glow. This is Valmont skin, their Maison's emblematic secret and promise to every client.

  • Product Launch – Skincare
    Close

    Zombie Cell Clarifying Serum

    A Word From The Nominee

    The Zombie Cell Clarifying Serum is our most advanced formula yet. Powered by a potent blend of milk thistle extract and niacinamide, this daily serum targets senescent “zombie cells” — damaged cells that linger in the skin and accelerate visible aging.

    These clean, science-backed actives are clinically shown to support the skin’s moisture barrier and improve hydration, texture, and clarity. Backed by a two-week third-party study where 86% of participants saw smoother skin and 89% saw brighter, more radiant results, it’s a true breakthrough in how we approach aging skin — combining efficacy, transparency, and clean beauty.

    Who They Are

    Acure Beauty is a pioneering clean skincare and haircare brand committed to making high-performance, science-backed formulas accessible to all. Founded in 2010, Acure creates vegan, cruelty-free products free from parabens, sulfates, mineral oil, and over 1,300 other harmful ingredients. Each formula is designed to address specific skin and hair concerns—like dullness, fine lines, breakouts, or dehydration—using clinically proven actives that deliver real results.

    Rooted in transparency and sustainability, Acure is Climate Neutral Certified and proudly manufactures its products in the U.S. with ethically sourced ingredients and eco-friendly packaging. Beyond product innovation, the brand gives back through nonprofit partnerships—including Unite for HER and Turning Green—and donates proceeds from key products to support health and environmental causes. Acure’s mission is simple: to deliver clean, conscious beauty that works—for your skin, your hair, and the planet.

  • Product Launch – Cosmetics
    Close

    Digits Press-On Nails

    A Word From The Nominee

    We’re thrilled to be nominated for a Beacon Award! DIGI Beauty was born from the belief that self-expression should be bold, joyful, and accessible to everyone, especially the next generation of beauty lovers. In just 5 minutes, our vibrant, trend-forward nails deliver instant confidence and creativity without breaking the bank. Being recognized for doing things differently, from our UV-cured glossy finishes to our Gen Z and Gen Alpha-inspired designs, is an honor, and we’re just getting started. If you believe beauty should be fun, fearless, and for everyone, vote DIGI!

    Who They Are

    DIGI Beauty is a new, award-winning press-on nail brand built by the minds behind Glamnetic and a vibrant community of nail lovers, the DIGIES. Designed for joy and unapologetic self-expression, the brand has quickly sparked excitement since its early 2025 launch, earning itself a Cosmopolitan Holy Grail Beauty Award for its bold, trend-forward press-on nails. Each set delivers a fun, high-quality, and durable 5-minute manicure that lasts up to 14 days, without breaking the budget. From not-so-basic neutrals to viral-worthy aesthetics, DIGI Beauty is the affordable salon alternative for next-gen beauty enthusiasts who embrace easy DIY hacks. Available online and in Ulta Beauty stores nationwide, DIGI Beauty is helping the world break up with boring nails, one press-on at a time.

  • Product Launch – Cosmetics
    Close

    Major Headlines Double-Take Crème & Powder Blush Duo

    A Word From The Nominee

    We’re so honored to be recognized for a product that’s truly at the heart of Patrick’s artistry. Blush has always been a signature step in his technique, especially his crème-over-powder method, which has helped us build and grow a blush empire. Each dual format blush is designed to make red-carpet makeup accessible, creating dimension, depth, and the signature Patrick Ta glow. We’ve built an entire blush collection around this concept because there’s truly nothing else like it on the market. Seeing it resonate and redefine how people use blush is incredibly meaningful.

    Who They Are

    Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima and Avo Minasyan. Known for his signature glowing, sculpted makeup looks, Patrick launched the brand with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning blushes as well as its glow-enhancing formulas, which emphasize the power of layering and dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

  • Product Launch – Cosmetics
    Close

    Reusable Gel Press-On Nails

    A Word From The Nominee

    “We’re incredibly honored to be nominated—this recognition reflects the passion and creativity that fuels everything we do at PaintLab. Your vote means the world to us—thank you for being part of our journey!” said Karina Sulzer, CEO and Founder of PaintLab.

    Who They Are

    PaintLab is redefining the press-on nail category by merging high-fashion design with everyday wearability. Founded with the belief that nails are more than just an accessory—they're a form of self-expression—PaintLab delivers salon-quality manicures in minutes through bold, trend-forward press-ons that don’t compromise on style or performance. From viral statement sets to minimalist classics, PaintLab’s collections are thoughtfully curated to stay ahead of trends while remaining accessible to beauty lovers of all kinds. Every launch is a reflection of the brand’s commitment to quality, creativity, and convenience.

  • Product Launch – Cosmetics
    Close

    Skin Solution Multi-Serum Skin Tint SPF 40

    A Word From The Nominee

    Thank you, Beauty Independent, for the nomination for Product Launch–Cosmetics for our new Skin Solution Multi-Serum Skin Tint SPF 40. This particular category nod is especially meaningful because as a brand rooted in skincare, we knew our hero product in cosmetics had to belong in complexion and be formulated to live up to Versed’s promise of taking care of your skin.

    Our mission has always been to help you get the skin you’ve always wanted at an accessible price point—that meant bringing active-level skincare ingredients into our makeup so you get both the instant payoff of coverage and long-term skin benefits.

    Our Skin Tint delivers exactly that. It’s a nourishing serum that has it all: Buildable coverage with a skin-like finish, hydrating and brightening skincare ingredients, and mineral SPF 40, so it corrects and protects as you wear it. It’s accepted by the National Rosacea Society, dermatologist-tested, and safe for sensitive skin—all for $19.99. A skin tint so good, you’ll forget your foundation.

    Who They Are

    Versed is here to help you Solve Your Skin™. We create clean, solution-driven skincare and makeup, with ingredients that are dermatologist-tested, good for sensitive skin, vegan and cruelty-free. Since 2019, we have built a community around effective products at affordable prices. In 2025, we expanded into makeup with skincare-first formulas that never undo the work you put into your skin. Our products take care of your skin, so you can have skin you feel good in.

  • Product Launch – Wellness
    Close

    Bee Pollen Packets

    A Word From The Nominee

    We’re thrilled to be recognized for a launch that proves wellness can be powerful, portable, and grounded in real science. The Bee Pollen Packets are more than just convenient nutrition. They’re a daily ritual for energy and recovery, made possible by clean, high-impact ingredients from the hive. Vote for us if you believe wellness should work with your life, not around it.

    Who They Are

    Beekeeper’s Naturals is reinventing the medicine cabinet with clean, science-backed remedies powered by the hive. Founded by Carly Kremer, the brand delivers clinically proven products using propolis, bee pollen, royal jelly, and honey. Committed to sustainability and pesticide-free beekeeping, Beekeeper’s Naturals bridges the gap between science and nature - helping people take control of their health without compromise.

  • Product Launch – Wellness
    Close

    Kanna Daily Chews

    A Word From The Nominee

    "Being nominated for Best Wellness Product Launch recognizes our innovative approach to introducing Kanna to the wellness world – and beyond! Kanna is the next big thing in mental health, presenting a solution for many who are looking for safe and clinically proven, natural remedies that truly work to support mental and emotional health, and we’re on a mission to share it with as many people as we can. This year, we introduced our 30 Day Journey: a guided experience (just 10 minutes a day!) that educates consumers on all things Kanna, while creating the ideal container for people to experience the full-spectrum of benefits this magical plant has to offer. The journey invites people to experience a complete reset of their mind, body, and spirit – and it does just that! With 86% of participants reporting noticeable improvements in stress, mood, focus, and energy, we've proven that when you create a ritual around taking your Kanna Daily Chews with intention magic happens. We're setting a new standard for how wellness brands launch—with integrity, education, and measurable impact. We hope you’ll vote for us and support us in our heart-centered mission!" — Stephanie Wang, Founder of KA! Empathogenics

    Who They Are

    KA! Empathogenics is a wellness brand that has pioneered a new category of empathogen supplements using kanna—a heart-opening and mood-enhancing plant from South Africa. Clinically-proven to heal the body's natural stress response, kanna "restores full-spectrum aliveness" by helping people navigate everyday stress. KA!'s patent-pending Daily Chews are made entirely of organic plants without sugars, artificial ingredients, or preservatives, using innovative heatless processing that preserves bioactivity while meeting rigorous FDA standards. What sets KA! apart is the revolutionary 30 Day Journey Into the Heart program that offers expert-guided content in meditation, breathwork, yoga, intimacy, sound, and somatic movement to teach people how to work with kanna and maximize its benefits. With 86% of participants reporting significant improvements in stress, mood, and quality of life, KA! proves that combining a daily health supplement with education, guided support and community creates a profound transformational experience.

  • Product Launch – Wellness
    Close

    Nicotine-Free Flavored Toothpicks

    A Word From The Nominee

    1 in 20 people under 30 vape, but the products used for quitting are the same as they were 50 years ago. We are so proud to be nominated for our non-nicotine, flavored toothpicks, which have helped thousands of quitters resist the urge to pull out their geek bars and opt for a Blue Razz stick instead! Blip is on a mission to make quitting less sh*tty. This is the year to break up with your vape. Die another way.

    Who They Are

    Blip is the first culturally-relevant nicotine replacement therapy brand on a mission to make quitting nicotine less sh*tty, attracting the next generation of quitters and transforming a historically isolating goal into one of autonomy, confidence, humor, and connection.

    With passionate customers (200M+ social engagements), distribution at top retailers (CVS, Walmart, Amazon, and others), and a broad assortment of products (gums, lozzies, and non-nicotine flavored toothpicks) at accessible prices, Blip is on track to becoming the #1 NRT brand for consumers under 30.

    Die another way.

  • Product Launch – Wellness
    Close

    Night Service

    A Word From The Nominee

    Being nominated for the Beauty Independent Beacon Awards for Best Product Launch is an absolute honor for Sakara and a testament to our uncompromising ingredient and product quality standards that have guided the business since day 1.

    Who They Are

    Since 2011, Sakara has led the wellness movement by providing a holistic lifestyle rooted in the highest-quality, whole-food ingredients. With a mission to empower people to live their most vibrant lives, Sakara’s toolkit includes nutritionally designed meal programs, more than 20 functional snacks and supplements, and The Sakara Life Podcast. Sakara combines convenience with premium ingredients to meet growing demands for a holistic approach to well-being.

  • Product Launch – Wellness
    Close

    NOVOS Vital

    A Word From The Nominee

    NOVOS Vital is not your typical gummy. With the influx of topical skin products promising big returns in the beauty industry, consumers should focus greater energy on the internal root causes of cellular and structural aging that contribute to outward signs like wrinkles, fine lines, and texture changes – as well as loss of adipose and muscle tissue, and skeletal changes. Consumer longevity company NOVOS is designing solutions that go beyond surface level and slow down the pace of biological aging from the inside out. NOVOS Vital chews are formulated to optimize essential organ functions and contain more actives than gummies. Specifically designed to support critical organs — from brain and heart health, to eyes and gut health. Since it's launch, Vital leads the way of the Beauty From Within movement.

    Who They Are

    NOVOS is the leading consumer longevity platform focused on leveraging the latest scientific research to help people slow down their biological aging and be Younger For Longer. As the global leader in consumer longevity and a Public Benefit Corporation, NOVOS provides consumers all of the resources they need to measure and slow down their biological aging, while helping them to feel and look younger in the process.

  • Product Launch – Wellness
    Close

    Sutra Female Libido Gummies

    A Word From The Nominee

    We’re proud to submit Sutra for Best Wellness Product Launch of the Year because it represents everything IMARAÏS BEAUTY stands for: innovation, empowerment, and results. Formulated with plant-based ingredients like watermelon and cayenne for blood flow and relaxation, and date palm for increased libido and lubrication, Sutra is a drug-free, cruelty-free gummy that supports intimacy, confidence, and connection from within.

    In June, 2025, Sutra proudly launched the new intimate wellness category at Canada’s largest beauty retailer, Shoppers Drug Mart, and has become IMARAÏS BEAUTY’s best-selling product at Target USA, selling out multiple times across key retailers such as Target, Shoppers Drug Mart, Sprouts, Holt Renfrew, Chatters, and more. Sutra isn’t just a top performer, it’s a category-defining product that’s helping women feel more confident and in-tune with their bodies.

    Who They Are

    IMARAÏS BEAUTY is a vegan, clinically backed ingestible beauty brand co-founded by entrepreneur and wellness advocate Sommer Ray and nutraceutical industry pioneer Aaron Hefter. Designed to transform how we approach beauty and self-care, our sugar-free gummies are powered by plant-based superfoods and formulated to deliver real, visible results. From glowing skin and stronger hair to hormonal balance and enhanced intimacy, each product is crafted with clean ingredients, cruelty-free standards, and a commitment to transparency. At IMARAÏS BEAUTY, we believe that beauty starts from within, and our products are here to help you feel as good as you look.

  • Product Launch – Personal Care
    Close

    Bushbeads Premium Hard Wax

    A Word From The Nominee

    We’re beyond excited to be nominated because Bushbeads Premium Hard Wax was a defining launch for Bushbalm Pro. It was the final piece that transformed us into a true one-stop shop for hair removal professionals. The journey to create Bushbeads was incredibly rewarding as we collaborated closely with 10 of our top estheticians to develop a formula the industry was missing. This nomination is more than exciting — it’s a validation that expanding our professional collection is exactly the direction we should be heading.

    Who They Are

    Bushbalm Pro is the professional arm of Bushbalm — the bikini line skincare experts trusted by thousands of studios, spas, and estheticians. We’re here to make every service smoother, more effective, and results-driven, with professional-grade formulas made for even the most sensitive areas.

  • Product Launch – Personal Care
    Close

    Heel Repair Duo

    A Word From The Nominee

    We’re honored to be nominated for a Beacon Award. As a new brand, this recognition means a lot to us. Our mission is to help people feel good through simple, spa-inspired self-care—and we’re just getting started

    Who They Are

    VOESH is a clean body care brand powered by advanced K-beauty science. We deliver multi-tasking, sensorial, and high-performance self-care solutions using vegan ingredients that exceed EU standards. Our mission: to make daily rituals feel like spa retreats.

  • Product Launch – Personal Care
    Close

    Light-Activated Glow Serum

    Who They Are

    HigherDOSE’s mission is to make supercharged self care and beauty biohacking accessible to the masses through efficacious, portable wellness technology, tools and accessories. Since 2016, HigherDOSE Co-Founders and female biohackers, Katie Kaps and Lauren Berlingeri, have designed the next generation of cutting-edge wellness technology. HigherDOSE offers premium products inspired by the healing power of nature with science-backed Infrared, PEMF and Red Light therapies developed to boost longevity and vitality from the inside out. The DOSE in HigherDOSE signifies dopamine, oxytocin, serotonin and endorphins to ignite well-being through the recovery, relaxation, detoxification, healing, and glowing benefits of the product suite.

  • Product Launch – Personal Care
    Close

    Refresh Wipes

    A Word From The Nominee

    We’re so excited to be nominated for Best Personal Care Product Launch! Our Refresh Wipes were designed for your "in-between" moments—when you’re running from a workout to a meeting or freshening up after a long flight. They’re ph-balanced, deodorizing, and individually wrapped to help you feel clean and confident anytime, anywhere. If you’ve ever needed a quick refresh without compromising on ingredients or convenience, we’d be so grateful for your vote!

    Who They Are

    Beia is body and skincare for your “in-between” moments. Whether you're in-between being engaged and getting married, or just in-between pilates and brunch, our clean, multipurpose essentials help you get from Point A to Point B(eia).

  • Product Launch – Personal Care
    Close

    SPF50 GlowBalm Mineral Peptide Stick

    A Word From The Nominee

    “I’m absolutely thrilled and honored by this nomination. It’s a testament to our mission at Naked Sundays — to revolutionize SPF and make sun protection something people are excited to wear every single day. This recognition reinforces that beauty-forward, skin-loving SPF can truly change the way we protect our skin.”
    — Samantha Brett, Founder of Naked Sundays

    Who They Are

    Naked Sundays is SPF for the beauty lover — where skincare, makeup, and sun protection seamlessly collide. Proudly made in Australia under the world’s strictest sunscreen regulations, our revolutionary, beauty-forward SPFs blend powerful natural botanicals, our signature Vegan Collagen, and potent antioxidants with high-performance, science-backed sun protection.

  • Product Launch – Personal Care
    Close

    The Foaming Body Scrub

    A Word From The Nominee

    As West End musical theatre performers previously, we created our Foaming Body Scrub to perform: not just in terms of results, but as a truly sensorial experience — with a touch of theatre! From the moment it magically transforms from intense scrub to milky foam, to the way it leaves your skin silky smooth, nourished and beautifully scented — it’s a full-body experience deserving of a standing ovation. We’re thrilled to be nominated, and if you’ve tried it, you’ll know exactly why it deserves your vote.

    Who They Are

    AKT (pronounced “act”) is The Personal Performance Company that may change your life. Founded by UK theater stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

    In 2024, The Deodorant Balm made its stunning US debut to rave reviews and awards from Oprah Daily, Esquire, Elle and InStyle. It’s already the UK’s most awarded deodorant. Plastic-free, aluminum-free, and gender-free, The Deodorant Balm instantly resonates with those looking for a natural deodorant that genuinely works. Six fragrances and over 300,000 happy armpits later, The Deodorant Balm is fast becoming the deodorant of choice for US customers.

    Now with a full range including their multi award-winning Body Wash Concentrate, Foaming Body Scrub and Body Conditioning Balm, AKT puts every new product through its paces by testing them on London and Broadway’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

  • Product Launch – Haircare
    Close

    Bio-Ferment Scalp & Hair Treatment

    Who They Are

    Kat Burki Skincare is a biochemistry-driven luxury brand founded by health and healing expert Kat Burki.

    Unlike trend-focused skincare, each formula is designed to heal, rejuvenate and transform using her proprietary Nutrient Delivery System™ method. Backed by synergistic ingredient combining, optimized for delivery, potent and targeted, filler-free formulations, Kat Burki products deliver results trusted by skin health experts and discerning clients worldwide.

    This is skincare with purpose, not promises.

  • Product Launch – Haircare
    Close

    Fragrance Free Leave-In Conditioner

    A Word From The Nominee

    "I am honored that SEEN has been nominated for a Beauty Independent Beacon Award, and thrilled that our brand is being recognized for its efforts. Our goal has always been to provide skin-safe haircare that allows those with sensitive, acne-prone, and eczema-prone skin to enjoy beautiful hair and healthy-looking skin. However, the most rewarding part of creating SEEN is hearing from customers who say our products have been life changing. At the end of the day, we want everyone—no matter their skin issues —to feel that they are being seen for their best self."

    Who They Are

    Harvard-trained dermatologist Dr. Iris Rubin created SEEN after seeing firsthand how her own skin issues—particularly breakouts—were being triggered in part by hair products. She realized that while most people are intentional about the skincare they use, haircare was often overlooked as part of the equation for healthy skin. SEEN is proud to be the first dermatologist-recommended haircare brand at Ulta for its fragrance-free assortment.

    SEEN meets the unmet need for good-for-skin haircare–and has raised the bar for the “skinification” of haircare. Dr. Rubin’s research showed haircare products can leave a residue on the skin that can linger for hours, even rinse off products like shampoo and conditioner. Haircare products can make their way onto the skin as they rinse down the face, scalp and body in the shower, or they can transfer to the skin from the hair or a pillowcase. Dr. Rubin has participated in numerous clinical studies showing the impact haircare products can have on skin issues, including acne, dry/flaky scalp, and hair shedding associated with female pattern hair loss..

    SEEN was designed to meet the needs of all skin types while delivering salon-quality results. SEEN’s formulas are clinically proven to be non-comedogenic and safe for sensitive skin, and fragrance-free SEEN products have received the National Eczema Association’s Seal of Acceptance. In addition, SEEN Fragrance Free Shampoo and Fragrance Free Conditioner have received the National Psoriasis Foundation Seal of Recognition. SEEN is proud to be clean, vegan, cruelty-free, and formulated without clogging oils, silicones, phthalates, parabens, dyes, gluten, or formaldehyde-releasing preservatives.

    SEEN provides financial support to laser clinics in Armenia and Vietnam, which treat children with disfiguring birthmarks and scars. Prior to launching SEEN, Dr. Iris Rubin was Medical Director of the Dermatologic and Vascular Laser Surgery Program at Children’s National Medical Center in Washington D.C. and Maryland, where she treated children with disfiguring vascular birthmarks and scars.

  • Product Launch – Haircare
    Close

    Rejuvenating Scalp Serum

    A Word From The Nominee

    Thank you, Beauty Independent, for the nomination for Product Launch-Haircare for our Rejuvenating Scalp Serum. Beauty Independent has been a huge Odele champion since we launched five plus years ago, and that support means the world to us.

    At Odele, we exist to make prestige beauty for all, so that what was once exclusive is accessible to everyone. We’re a classic multi-hyphenate who always overdelivers across form and function, style and substance. Case in point: Our Rejuvenating Scalp Serum. We developed this particular product for those seeking healthier, fuller-looking hair and a balanced scalp, no matter your hair shape or texture. It’s formulated with clinically-proven, plant-derived ingredients Vitamin E, Rosemary and Caffeine, as well as Ginger and Peppermint that stimulate the scalp, create a cooling sensation, and promote hair density for healthier, thicker-looking hair. Rest assured that Rejuvenating Scalp Serum can be applied when hair is dry or wet without weighing down your strands at the roots or leaving a heavy residue behind. Plus, it boasts 100% natural, gender-neutral fragrance (Odele's signature blend of watery green notes including cucumber, oakmoss, + ylang-ylang), is derm-tested, color safe, and made without phthalates, parabens, PEGs, dyes or synthetic fragrances. And did we mention it’s just $12.99? Easy to use + accessibly priced + scalp stimulating + fuller looking hair is a winning combination. We hope you’ll go full on with us and our Rejuvenating Scalp Serum.

    Thank you again for recognizing Odele’s innovations with this nomination, and here’s to good hair days ahead.

    Who They Are

    Odele is prestige beauty for all, here to make what was once exclusive, accessible to everyone. Developed by hair type and texture, our products are cruelty-free, vegan, dermatologist- and pediatrician-tested and formulated to be free from 1,800+ questionable ingredients, with a gender-neutral, 100% natural fragrance.

  • Product Launch – Haircare
    Close

    Scalp Detox Jelly Cleanser

    A Word From The Nominee

    I’m honored to be nominated alongside such inspiring leaders who are shaping the future of beauty. Your vote supports a mission to amplify cultural heritage, science-backed results, and the strength of women in every season of life.

    Who They Are

    AAVRANI is an Ayurvedic hair care brand that merges ancient beauty rituals with cutting-edge science to deliver clinically effective products for all hair types and textures. At its heart is a mission to celebrate and elevate Ayurvedic wisdom through formulations that are powerful, inclusive, and gentle - especially for life stages like postpartum, menopause, and beyond. AAVRANI is a movement that reclaims our cultural roots, reimagines beauty through the lens of self-care, and honors the strength of women in every season of life.

  • Product Launch – Haircare
    Close

    Shine Hair Mask

    A Word From The Nominee

    We’re so excited to be nominated for Best Hair Product Launch for our Shine Hair Mask! This powerful treatment is infused with Ayurvedic ingredients like hibiscus flower extract, black tea ferments, and bio-sugar enzymes to deeply nourish, smooth, and add radiant shine. With a warm chai scent and a light, buttery texture, it transforms dull, dry strands into silky, luminous hair, enhances hair color, and reduces frizz. Vote for Fable & Mane if you believe in hair that shines with strength, softness, and soul!

    Who They Are

    Fable & Mane is a modern hair wellness brand, founded by siblings Akash and Nikita Mehta, that’s inspired by Ayurveda to transform your everyday haircare regime into a strengthening, hydrating and mindful ritual. Formulated with Ayurvedic plants, roots and fruits, Fable & Mane products thicken your hair, awaken your roots and promote a healthy scalp. Each Fable & Mane formula has been consciously crafted with lightweight vegan, silicone-free, sulfate-free and cruelty-free formulas for a beautiful mind, mane and world.

  • Product Launch – Haircare
    Close

    T.2 NIGHT Restoring Scalp Serum

    A Word From The Nominee

    “We’re honored to be nominated for a Beacon Award and thrilled to see Nutrire recognized for the impact it’s already making in such a short amount of time. We set out to reimagine what’s possible in haircare by shifting the focus to scalp health and personalization, and it’s incredibly rewarding to be acknowledged for that innovation. Nutrire is more than just a beauty brand; it's the first brand to offer a truly customized, clinically proven hair care system tailored to both scalp and strand needs. By blending science-backed formulas with indulgent, luxury experiences, we’re transforming everyday routines into proactive, results-driven hair wellness rituals, a movement we’re proud to lead. We’re excited to share our vision and grateful to be included among such inspiring industry leaders” - Kristen Chase, General Manager of Nutrire & CMO of Tricoci

    Who They Are

    Launched in January 2025, Nutrire is a luxury haircare brand redefining the industry by merging science-backed scalp care with indulgent, sensorial beauty rituals. Rooted in the philosophy that healthy hair begins with a healthy scalp, Nutrire applies skincare principles to haircare, delivering personalized regimens tailored to individual scalp and strand needs. Every formula is powered by the proprietary Complex8™ blend, a potent fusion of naturally derived, clinically effective ingredients, designed to proactively nourish and balance the scalp while enhancing overall hair vitality. Developed by a team of industry experts from the renowned Tricoci Salon & Spa, Nutrire is the first to offer a personalized, clinically proven three-step system: Treat, Cleanse, and Condition. By bridging the gap between expert guidance from trichologists, dermatologists, and professional stylists and at-home self-care, Nutrire empowers consumers to take a proactive approach to scalp wellness, setting a new standard for what luxury haircare can be.

  • Product Launch – Home + Fragrance
    Close

    Clementine Dream Fragrance

    A Word From The Nominee

    “Being nominated for a Beauty Independent Beacon Award is profoundly meaningful to me. Beauty Independent has always championed founders who lead with purpose and dare to challenge the status quo. At The 7 Virtues, we’ve always believed beauty can be a force for peace — from sourcing fair-trade essential oils from nations rebuilding after war to creating opportunities for women in vulnerable communities. That same spirit of determination fueled my mission to create Clementine Dream — the longest-lasting clean citrus perfume we’ve ever made. It took a year and a half to crack the code. This scent has a boomerang effect — it opens with the bright zing of sun-drenched citrus from an Italian grove, and hours later, it returns with the warm sensuality of the French Riviera. It’s a journey in a bottle. I’m so honored by this nomination — and I hope the Beauty Independent community will vote not just for me, but for the belief that beauty can be bold, purposeful, and truly transformative.” Barb Stegemann, Founder, The 7 Virtues

    Who They Are

    The 7 Virtues began in 2010 when Barb Stegemann made a promise to her best friend, a wounded soldier, to carry on his peace mission. She wrote The 7 Virtues of a Philosopher Queen to empower others—and turned that vision into a clean, hypoallergenic perfume brand that uplifts and inspires.

    From bestselling gourmands like Vanilla Woods and Candied Lychee to dreamy new scents like Clementine Dream, each perfume blends purpose with pleasure. Printed right on the bottle, you’ll find where our oils are sourced and the aromatherapy benefits behind every note.

    Every purchase supports initiatives like Days for Girls, helping provide menstrual dignity and education to girls worldwide.

    MAKE PERFUME NOT WAR®

  • Product Launch – Home + Fragrance
    Close

    Naked Beauty Fragrance

    A Word From The Nominee

    Modern Magic x Naked Beauty should win the Product Launch - Home + Fragrance award because it represents a groundbreaking fusion of storytelling, community and luxury fragrance. This partnership seamlessly blends Modern Magic’s commitment to crafting high quality, sophisticated scents with Brooke DeVard's deeply engaged and loyal audience, built through years of trust and influence. The result is a fragrance that captures the essence of modern elegance, with an addictive blend of neroli, green tea, and sandalwood, creating a fresh yet warm composition that is both effortless and unforgettable.

    Who They Are

    EVERYDAY MAGIC, BOTTLED TO KEEP.

    Fragrance shaped by you: your experiences, your magic. Born in Brooklyn in 2024, Modern Magic creates thrilling, genderless, and centering fragrances with the power to uncap deep memories and define new ones. Modern Magic is a collaborative fragrance house, offering both its Modern Magic line and a creator partnership lab. In its lab, the team works with a hand-picked selection of tastemakers and lets them collaborate with its master perfumers to co-create brand new kinds of magic.

    In partnership with Modern Magic, Brooke has spent the past year crafting her perfect scent as a further manifestation of the Naked Beauty Community. Modern Magic is excited to have collaborated with a powerful thought leader who has built a community of beauty lovers. The limited edition scent is born from Brooke’s deep affection for neroli, embodying a journey of sophistication and complexity. It is a tribute to Brooke’s passion for the art of fragrance.

  • Product Launch – Home + Fragrance
    Close

    Power Essence Body & Hair Fragrance Mist

    A Word From The Nominee

    "We’re incredibly honored to be nominated for Best Fragrance Launch. With Power Essence, we set out to reimagine fragrance for life on the go, merging the luxury of fine scent with the benefits of skincare to create a functional, sensorial, joy-sparking everyday essential. If you’ve fallen in love with it like we have, we’d be so grateful for your vote!"

    Who They Are

    Touchland creates sensorial self-care on-the-go essentials that combine innovative form factors and packaging, uplifting fragrances, and skincare-infused formulations that bring delight to everyday moments. By reimagining personal care as a sensory ritual, the brand empowers users to infuse beauty, wellness, and excitement into their daily routines. Unlike traditional sanitizers, Touchland’s Power Mist hand sanitizer provides a skincare-forward, nourishing formula, leaving skin feeling refreshed and revitalized after each spray. The brand continues to disrupt the personal care space with the newest addition of Power Essence Body & Hair Mists. Each fragrance is crafted with mood-boosting fragrance technology, MoodScentz™+, and odor-eliminating technology, Eliminaze™, and packaged for on-the-go use, providing an effortless way to stay fresh throughout the day. Touchland effortlessly combines wellness, luxury, and convenience into daily mundane rituals.

  • Product Launch – Home + Fragrance
    Close

    Sweet Spot Fragrance

    A Word From The Nominee

    We’re so honored to be nominated—especially as a psychologist-founded brand where connection is at the heart of everything we do. Sweet Spot Flavored Fragrance is kissable, mess-free, and designed to help women feel confident and connected, whether they’re heading into a meeting or a moment of intimacy. We’re proud to be redefining connection and confidence in beauty—and we’d be thrilled to have your vote!

    Who They Are

    Sweetums is a connection-first brand founded by psychologist Dr. Alisa Brady. Our mission is to make everyday intimacy feel effortless and fun through sensory experiences that spark confidence and closeness. We believe scent and flavor are powerful tools for connection—whether that’s with yourself or someone else.

  • Product Launch – Home + Fragrance
    Close

    The Laundry Collection

    Who They Are

    Homecourt is a category-defining brand on a mission to inspire transformation from house to home. Homecourt infuses luxury into the everyday, approaching cleaning and homecare from a distinctly beauty-industry perspective. The award-winning collection of premium, non-toxic “Beauty Products for the Home” include surface spray, room deodorant, dish soap, hand wash, hand cream, and candles available in five fine fragrances and in 100% post-consumer recycled packaging. In 2024, Homecourt expanded into body care with its first collection in a new signature scent, maintaining the same high standards of quality and fine fragrance that define the brand’s approach to homecare.

  • Product Launch – Home + Fragrance
    Close

    The Solid Fragrance

    A Word From The Nominee

    “We created the Solid Fragrance Pair to completely reimagine how people experience scent—luxury that performs, travels, layers, and lasts, all in a sleek format that’s refillable, skin-loving, and designed for real life. To be nominated for Best Product Launch is a proud moment for our team and our community that shows being different matters. This format is about giving fragrance more meaning, more function, and more freedom.”

    Who They Are

    NOYZ is a bold new fragrance brand redefining the industry by rejecting the traditional, polished fantasy of perfumery. Created by visionary entrepreneur Shaun Neff and developed in collaboration with renowned Robertet perfumer Jérôme Epinette, NOYZ is designed to break through the noise of perfection and bring scent back to raw, unfiltered self-expression. Targeting a Gen Z-Millennial audience (ages 16-35) across all genders, NOYZ challenges outdated beauty ideals and replaces them with authenticity, individuality, and disruption. The brand crafts unique, long-lasting fragrances inspired by real stories and raw emotions—scents that capture the imperfect, the messy, the real. NOYZ isn’t about conforming; it’s about using fragrance as a new dimension for self-expression, an extension of identity, and a tool for exploration. By unfiltering the filtered, NOYZ goes beyond traditional perfumery to create a movement—one that resonates with a new generation tired of unrealistic standards. Each fragrance is a statement, pushing boundaries while remaining deeply personal and relatable. With a rebellious edge and an ethos of unapologetic self-discovery, NOYZ is scent, unfiltered.

  • Entrepreneur
    Close

    Courtney Adeleye

    Founder & CEO,

    The Mane Choice

    A Word From The Nominee

    “Being nominated for a Beacon Award is an incredible honor and a reflection of the purpose-driven work I have committed myself to for years. From pioneering industry-changing beauty brands to pouring resources and mentorship into the community my goal has always been to create space for others to rise. This journey has never been just about products it has always been about people. If my work has inspired you uplifted you or shown you what is possible when you lead with vision and heart I would be truly grateful for your vote.”

    Who They Are

    Courtney Adeleye
    Beauty Mogul. Trailblazer. Legacy Builder.
    Founder & CEO of Watch & Sea Beauty

    Courtney Adeleye is a force in the world of beauty and business, an entrepreneur who didn't just break barriers but redefined them. A Detroit native and University of Michigan graduate, she began her professional journey as a registered nurse. But it was her passion for science, wellness, and community that sparked a movement destined to make history.
    With just $500, Courtney launched The Mane Choice from her kitchen, documenting her personal hair growth journey on YouTube and creating custom formulations that spoke to an underserved audience. In just six years, she grew the brand into a multi-million dollar powerhouse, reaching over $100 million in sales and landing in more than 60,000 retail doors nationwide in just 24 months.
    Her impact didn't stop there.
    Courtney went on to become the only Black person to successfully exit a haircare brand through acquisition and later return to mass retail with a brand new company. Her latest venture, Watch & Sea Beauty, is growing ten times faster than her first, fueled by marine-based, science-driven formulas and a mission to nourish the hair, skin, and confidence of people everywhere. Watch & Sea Beauty debuted in Target, making waves with its innovative and accessible approach to beauty.
    The brand's debut line The Flourishing Collection is already setting new standards for innovation and efficacy, prioritizing full spectrum scalp and hair health from root to tip. But for Courtney, beauty is just the beginning.
    A proud philanthropist and advocate for economic empowerment, Courtney has paid hundreds of her customers' bills and continuously invests in initiatives that provide financial relief, educational opportunities, and entrepreneurial mentorship. Her platform is her purpose, uplifting others, breaking generational cycles, and building legacy through service and substance.
    Courtney Adeleye is not just building brands, she's building history. A visionary. A barrier breaker. A woman who is not only worth knowing but whose impact will be felt for generations to come

  • Entrepreneur
    Close

    Colette Laxton & Mark Curry

    Co-Founders,

    The INKEY List

    A Word From The Nominee

    “We’re genuinely honored to be nominated in the Entrepreneur category for INKEY. When we started the brand seven years ago, it was never just about skincare—it was about starting with our why and staying rooted in our mission: to educate, empower, and bring real innovation to everyone, not just the few. Mark and I have this slightly chaotic, slightly magical energy when we work together—and honestly, it’s the kind of energy that makes anything feel possible. But what keeps us going every day? Our team. The incredible people behind the scenes who make the mission real. That’s what drives us forward.” —Colette Laxton, Co-Founder, The INKEY List

    Who They Are

    Colette Laxton & Mark Curry co-founded The INKEY List, the global skincare brand that has transformed the category with its innovative and efficacious ingredient-led formulas, in the U.K. in 2018. The brand was born from a belief that better knowledge powers better decisions. On a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their ever-growing community with the knowledge they need to make personalized decisions for their skin. With 24/7, 365 askINKEY services, INKEY has sold over 87 million products globally, and has helped over 10 million people worldwide to unlock a routine that works for them. Science-backed, results-driven and community first. INKEY is available in the US in Sephora, Ulta Beauty, Amazon, and on theinkeylist.com.

    A true brand and marketing visionary who thrives in developing brand identity and purpose, Laxton’s career has spanned across multiple brands and roles within the beauty industry. With a passion for understanding the customer experience at all touchpoints, Laxton has worked across marketing, branding and product development for Boots brands including No. 7, Soap & Glory and Liz Earle, as well as UK start-up, WAH Nails.

    With a passion for gaining knowledge alongside science, Curry, who also serves as the brand’s CEO, began his career as a microbiologist-virologist, and subsequently utilized his degree as a schoolteacher in London. Curry continued his business education, and his next chapter included roles at Mars and subsequently with healthcare and beauty powerhouse, Boots, where he gained powerful insight on how to realize category led opportunities via various brand models. With a consistent drive to experiment and take risks, Curry left Boots and began his career as an entrepreneur of multiple innovative start-ups, ultimately leading to co-founding INKEY.

  • Entrepreneur
    Close

    Shizu Okusa

    Founder & CEO,

    Apothékary

    Who They Are

    Shizu Okusa is a Wall Street alum-turned-wellness entrepreneur. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health by utilizing traditions she grew up with and those she learned along the way. Now, she proudly leads Apothékary in our mission to deliver natural herbal remedies that address the root cause of health issues rather than merely masking symptoms.

  • Entrepreneur
    Close

    Jared Pobre

    Founder & CEO,

    Caldera + Lab

    A Word From The Nominee

    Being nominated for the Beacon Awards is a powerful validation of our mission at Caldera + Lab: to disrupt men’s skincare with uncompromising science forward, evidence-based solutions. I’m not here to follow the status quo—I’m here to raise the standard. If you believe men deserve premium smarter skincare, your vote makes a statement.

    Who They Are

    In 2019, serial entrepreneur Jared Pobre saw a fundamental flaw in the skincare industry—men’s skin was an afterthought. Thicker, dryer, and constantly exposed to shaving and the elements, men’s skin has distinct needs. Yet, most brands repurposed formulas designed for women, offering generic solutions that failed to deliver real results. Frustrated by the lack of effective options, Jared set out to change that. Living in the unforgiving climate of Jackson Hole, he experienced firsthand how extreme conditions accelerate skin aging and damage. The products available weren’t built for him—or for any man who demanded more from his skincare. It was time to create something different—something engineered specifically for men.
    Determined to revolutionize the industry, Jared partnered with leading chemists and labs to uncover exactly what men’s skin needs to thrive. He blended his entrepreneurial drive with cutting-edge Biotech and nature’s most potent ingredients to create Caldera + Lab. The brand’s first creation, The Good, introduced a high-performance serum to men who had never considered this level of skincare before—and it quickly became a national bestseller. It proved one thing above all: men were ready for premium skincare that delivers game-changing results.

    Guided by a relentless pursuit of innovation, Jared and his team are redefining men’s skincare. From engineering proprietary ingredients to setting new standards in sustainability, Caldera + Lab’s products are built to work in harmony with male endocrinology. Now based between Jackson Hole and Austin, Jared remains at the forefront of skincare innovation, ensuring that Caldera + Lab continues pushing the boundaries of what’s possible.

  • Entrepreneur
    Close

    Tisha Thompson

    Founder & CEO,

    LYS Beauty

    A Word From The Nominee

    “I’m humbled and honored to be nominated for an award that celebrates bold, disruptive entrepreneurs. This recognition isn’t just for me…it’s for all of us who’ve poured into a dream while navigating the challenges of scaling a business. I connect every day with people who just want to be seen, and this moment reflects that shared journey. If you see a piece of yourself in my story, this nomination is yours, too.”

    Who They Are

    Tisha Thompson, founder and CEO of LYS Beauty, is a disruptor redefining clean beauty. With over 25 years of experience as a makeup artist, beauty executive, and product developer, she launched LYS in 2021 to challenge industry norms, proving that clean, high-performance, and inclusive beauty can coexist. As the first Black-owned clean makeup brand at Sephora, LYS has expanded globally, with viral bestsellers like the No Limits Cream Bronzer Stick and Triple Fix Serum Foundation earning Allure Best of Beauty Awards. Under Tisha’s leadership, LYS Beauty was named the #1 Fastest Growing Mid-Market Company in Georgia by the Georgia Fast 40 Awards and earned the 2024 Entreprenista 100 Innovator of the Year award. A passionate speaker and educator, Tisha is committed to making beauty more accessible and ensuring everyone feels seen, securing her spot on Inc.’s 2022 Female Founders 100 list.

  • Entrepreneur
    Close

    Priscilla Tsai

    Founder & CEO,

    Cocokind

    A Word From The Nominee

    Being nominated for Entrepreneur of the Year by Beauty Independent is an incredible honor. I started Cocokind nearly 10 years ago because I didn’t see myself - or my skin - reflected in the beauty industry. As a proud Taiwanese-American, I’ve always believed in building a brand that doesn’t just sell products, but creates an inclusive space where all are seen, appreciated, and empowered. It’s a privilege to keep showing up for the community that has shaped and supported this vision from day one.

    Who They Are

    In 2015, Priscilla Tsai set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. After years of not seeing her real skin reflected in the beauty industry and overpaying for a lack of results, she decided to start cocokind - a community brand rooted in transparency and accessibility.

    With a commitment to high-quality formulas at transparent prices, cocokind develops every formula to deliver powerful results while being kind to sensitive skin. Their formulating philosophy is “a little bit often,” which means incorporating effective, clinical ingredients that can be used every day without compromising the skin barrier. Her products are accessible at every Target and Ulta in the country.

    Priscilla was born and raised in Michigan and is a proud Taiwanese-American.

  • Industry Icon
    Close

    Carol Hamilton

    Group President, Acquisitions,

    L'Oréal

    A Word From The Nominee

    "It would be a real honor to be selected for this award. I admire Beauty Independent and love your support for early stage founders. Thank you for your consideration!"

    Who They Are

    Carol Hamilton has been in the Beauty Industry for 50 years. The last 40 at L’Oréal. She's loved everything about the industry, particularly mentoring founders and the generous philanthropic spirit of the community.

  • Industry Icon
    Close

    Lisa Price

    Founder,

    Carol's Daugther

    A Word From The Nominee

    "In the late 80’s, I began to cook up magic in my kitchen and by 1993, that “Magic” became my brand, Carol’s Daughter.

    In this past year I stunned myself and the industry by reclaiming and officially returning as an Owner and Madame President of the brand I built from my kitchen.

    I am beyond excited to shape its next chapter.

    If you’ve ever been a part of the Carol’s Daughter journey, now is the perfect time to show your love."

    Who They Are

    Lisa Price’s journey begins like that of many entrepreneurs—with curiosity and determination mixed with moments of panic and a resounding belief that products that were made with love and delivered on their promise would find their following. It was a company born of Price’s love for fragrance and a passion for scent alchemy that formed the foundation of her high-performing products.

    Carol’s Daughter began in Price’s Brooklyn kitchen. With a career in TV production, mixing up fragrances, perfume sprays, and creams served as a creative outlet. It wasn’t long before Price began dabbling in aromatherapeutic oils, educating herself on their healing properties.

    In 1993, Price, with the gentle nudge from her mother Carol, began to sell her products. With $100 in cash and a cramped kitchen, she crafted a collection that would become the foundation of a beauty empire. Selling her homespun concoctions at flea markets, and later out of her living room, favorable
    word-of-mouth began to spread for early iterations of Almond Cookie, Hair Milk, and Black Vanilla Hair Smoothie—all of which retain their cult status today.
    “To name my company, I listed everything I was, and wanted to be, and realized the most special thing that I am, is Lisa, Carol’s daughter.”

    Over the next few years, word spread, with celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez, and Halle Berry becoming loyal customers.
    During the Obama administration, Price was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S.

    Small Business Administration, on economic issues that face female business owners. Price was featured in the film She Did That (2019) and is the recipient of numerous awards, including the National Black MBA Association's Entrepreneur of the Year Award (2000), the Working Woman
    Magazine’s Entrepreneurial Excellence Award (2001), and a Cosmetic Executive Women Achiever Award (2010). She is also the author of “Success Never Smelled So Sweet,” a memoir that chronicles her transformation from a young Black woman deep in debt to president of a paradigm-changing business.

    Price is also a member of the Board of Directors for First Watch Restaurants (July 2020.) In April 2021, Price and Carol’s Daughter partnered with the world-renown doula Latham Thomas and her foundation, The Mama Glow Foundation to launch Love Delivered, an initiative focused on raising
    awareness of the Black Maternal Health Crisis in the United States and the importance of advocates and doulas at the times when Black birthing people and babies are most vulnerable---before, during and after birth. Love Delivered is working to positively impact the lives of Black birthing people and babies by raising awareness about Black Maternal Health amongst 100 Million people and directly engaging 10,000 people to be advocates.

    More than three decades later, even amid massive industry disruption, new company leadership, Carol’s Daughter continues to thrive and remain relevant in an industry where brands come and go as quickly as trends change. In March 2025, after a decade under the L’Oréal umbrella, Carol’s Daughter begins a new chapter under the leadership of its founder and new President, Lisa Price, alongside an independent beauty entrepreneur with a proven track record of acquiring and growing beauty brands, including Dermablend, AcneFree, Baxter of California and Ambi.

  • Industry Icon
    Close

    Alan Shamah & Joseph Shamah

    Co-Founders,

    e.l.f. Cosmetics

    A Word From The Nominee

    We are excited to be recognized because our journey started with a simple focus on accessibility and fast fashion, with little knowledge of the beauty industry. Through trials and tribulations, we’ve had the privilege of reshaping the cosmetics landscape with e.l.f. Cosmetics. Watching the brand and company grow into what it has become today is incredibly invigorating. Now, with the continued success we’re seeing at AS Beauty, it’s truly gratifying to see our efforts come to fruition. Being recognized for that success is an amazing honor.

    Who They Are

    Alan and Joey Shamah, a father-son duo from Brooklyn, co-founded e.l.f. Cosmetics in 2004. Alan, with a long, successful career in the apparel industry, brought years of experience to the table when he teamed up with his son Joey to launch the now-iconic beauty brand. Bootstrapping the company in its early days, their hard work paid off when private equity firms took notice, ultimately leading to a minority investment and e.l.f.'s successful IPO. After stepping away from e.l.f. post-IPO, they shifted their focus to operating businesses, with one of the standout ventures being AS Beauty.
    AS Beauty was created alongside another father-son team, Victor and Ralph Azrak, with a clear mission: to reinvigorate legacy cosmetic brands that had lost their fire. By focusing on operational efficiencies and maintaining a business-first mentality, AS Beauty has breathed new life into iconic brands like Laura Geller, Julep, Bliss, CoverFX, and Mally. Their strategy focuses on leveraging operational expertise and innovative approaches to bring these brands back to market prominence.
    Alan and Joey both reside in Brooklyn, where they were raised. Joey, one of Alan’s three children, is a proud father to five children, ages 21 to 12. The Shamahs are deeply involved in their community, actively dedicating their time and resources to initiatives focused on education and social service advocacy, further reflecting their commitment to making a positive impact beyond the business world.

  • Industry Icon
    Close

    Rea Ann Silva

    Founder & CEO,

    Beautyblender

    A Word From The Nominee

    I’m so honored to be nominated. It’s a reminder of how one small idea can change an entire industry. Beautyblender started as a tool for artists, and now it's a staple for everyone. If you’ve ever bounced a blender, this vote is for you!

    Who They Are

    Rea Ann revolutionized the beauty industry more than 20 years ago when she introduced the little pink sponge, Beautyblender
    Rea Ann's entrepreneurial journey was heavily influenced by her background and more than 20 years of experience as a professional makeup artist. Initially, Rea Ann set out to create a tool for makeup artists only and never expected it to become a consumer product. As a Latina founder, her heritage was always top of mind while working with women of color and trying to solve practical, everyday challenges. When Rea Ann was hired to lead the makeup department on an iconic network television show at the beginning of high-definition TV, Beautyblender was born. Twenty years later she has now sold over 50 million units worldwide and is even immortalized in the Smithsonian.

  • Industry Icon
    Close

    Nancy Twine

    Entrepreneur, Investor & Founder,

    Briogeo

    A Word From The Nominee

    "I’m honored to be nominated for the Industry Icon award. It’s a reflection of the passion I’ve poured into building not just a brand, but a mission-driven career rooted in purpose and possibility. I hope my journey inspires others—and I’d be so grateful for your vote!"

    Who They Are

    NANCY TWINE
    ENTREPRENEUR, EXECUTIVE, INVESTOR, ADVISOR & PHILANTHROPIST

    Nancy Twine, a former VP at Goldman Sachs and the visionary behind Briogeo Hair Care, is one of the few Black CEOs and businesswomen who have successfully launched and scaled a global business, raised over $20M of Private Equity Funding, and sold her company in a strategic M&A process - all before the age of 40. At 29, she became the then-youngest Black woman to launch a product line at Sephora with Briogeo, a clean, high-performance hair care line. Today, Nancy expands her impact as an investor, advisor, and philanthropist, empowering others through Makers Mindset and the Dream Makers Founder Grant.

  • Seed + Small Growth Investor
    Close

    BOLD

    A Word From The Nominee

    We’re truly honored to be nominated for the 2025 Beauty Independent Beacon Awards - which celebrate innovation and excellence in our industry. At BOLD, we are committed to building a more inclusive and innovative ecosystem - one investment at a time. This nomination strengthens our mission to support changemakers and visionary founders across the globe. With your vote, we can drive even greater impact and shape the future of beauty together.

    Who They Are

    BOLD is the strategic Corporate Venture Capital fund of L’Oréal investing in innovative companies that are pushing the boundaries to reinvent the global beauty value chain

  • Seed + Small Growth Investor
    Close

    Felix Capital

    A Word From The Nominee

    We invest in companies that enable a new way of living - the beauty industry exists to allow people to become the best version of themselves, to stay and look healthy. Over the years, we've had the pleasure to back companies such as Goop, Violette_FR, AKT London, and Manual. We love the community that Beauty Independent has created, and we feel honoured to be nominated this year!

    Who They Are

    Felix Capital is a London-based venture capital firm for the Creative Class, operating at the intersection of technology and creativity. Founded in 2015, Felix is one of Europe’s leading venture capital firms, managing over $1.2 billion and currently investing its $600m Venture and Growth funds raised in 2022.

    Felix Capital’s mission is to be a partner of choice for the best entrepreneurs - creative innovators empowering new ways of living and working, in both the Consumer and Software sectors. Felix aims to help founders build brands and products that shape our culture and move the world forward.

    Illustrative investments in Europe and North America include: Moonbug, a media platform for kids entertainment including “Cocomelon” and “Blippi”; TravelPerk, a corporate travel platform leveraging AI; Mirakl, a SaaS platform for marketplaces; AMI Paris, a contemporary luxury apparel brand and Manual, a digital health platform.

  • Seed + Small Growth Investor
    Close

    Greycroft

    Who They Are

    Greycroft is a multi-stage, multi-strategy venture capital firm that partners with entrepreneurs building category-defining companies across software, consumer brands, and sustainability. Founded in 2006, Greycroft has raised over $3 billion in capital and has made over 400 investments since inception.

  • Seed + Small Growth Investor
    Close

    True Beauty Ventures

    A Word From The Nominee

    From Rich:
    "We are honored to be nominated alongside such respected investors. At True Beauty Ventures, we are proud to champion early stage beauty and wellness brands with deep conviction and hands on partnership. This recognition validates our commitment to being the first call for founders who want a strategic, category obsessed investor by their side."

    From Cristina:
    "This nomination means so much because it celebrates the trust founders place in us at the most critical stages of their journey. We roll up our sleeves, lead with empathy, and bring deep operational and sector expertise to help our brands scale thoughtfully and sustainably. We hope our work inspires confidence in what dedicated, founder first investing can look like."

    Who They Are

    True Beauty Ventures (TBV) is a specialized investment firm dedicated to emerging beauty and wellness brands. Unlike traditional investment firms, TBV goes beyond capital, providing hands-on mentorship, deep sector expertise, and access to an expansive network of beauty industry leaders. With a singular focus on beauty and wellness, TBV invests across prestige, masstige, mass and professional categories, spanning skincare, haircare, makeup, fragrance, bodycare, sexual wellness, and ingestibles. The firm's investment philosophy is grounded in nearly five decades of combined operating and investing experience, with a significant portion of those years spent dedicated to beauty. As a result, TBV offers unparalleled expertise and understanding of the unique challenges and opportunities within the beauty sector specifically.

  • Seed + Small Growth Investor
    Close

    Unilever Ventures

    A Word From The Nominee

    “Unilever Ventures is honoured to be shortlisted for this award — a clear affirmation of more than two decades of unwavering commitment to innovation in Beauty and Wellbeing. As one of the world’s most active investors, we champion visionary founders on three continents, providing patient capital and strategic expertise from the first cheque through every stage of growth.
    We understand the highly specific needs of a Beauty start-up. Our multidisciplinary team pairs deep operational know-how with an unrivalled global network, opening doors, forging partnerships, and accelerating progress for every company we back.
    Cast your vote and help us continue empowering pioneering entrepreneurs and shaping the future of Beauty and Wellness.”

    Who They Are

    Unilever Ventures, the venture and growth capital arm of Unilever, builds on more than 20 years of experience in bringing breakthrough consumer brands and technologies to market. We empower a new breed of forward-thinking entrepreneurs, helping them build authentic brands and digital solutions that truly stand out and move the world forward.

    Our mission extends beyond mere capital; we bring unrivalled expertise in the consumer goods value chain, from the factory floor to the end user. By pairing flexible, stage-agnostic investment with operational support and strategic insight, we help founders scale with speed and precision.

    Our investment focus is on early-stage opportunities that lie at the fascinating intersection of consumer goods, commerce, and technology, primarily in North America, Europe, and Asia. We back founders building standout consumer brands and scalable platforms with the potential to reshape categories and elevate everyday experiences.

    To learn more about how we support visionary founders and innovative brands, please visit www.unileverventures.com.

  • Growth Investor
    Close

    Eurazeo

    A Word From The Nominee

    Eurazeo Brands powers better growth. We partner with authentic and differentiated brands that consumers love, and then surround founders with exceptional teams to realize brand potential. Ultimately, we help drive value creation through product innovation, retail engagement and operational excellence as shown at NEST New York, Beekman 1802 and Gisou – three “love brands”. Thank you Beauty Independent for sharing our conviction in these amazing brands, recognizing their leadership talent and nominating Eurazeo as Growth Investor of the Year based on their success and performance trajectory!

    Who They Are

    Global investment firm based in Paris with EUR 36 billion in AUM. Eurazeo Brands is the company’s consumer growth equity platform launched in 2017 to invest in high growth, differentiated, consumer-driven businesses in beauty, fashion, food & beverage, and pet.

  • Growth Investor
    Close

    Humble Growth

    A Word From The Nominee

    At Humble Growth, we’ve sat on every side of the table – lawyer, founder, operator, and investor. We built this firm to serve as the kind of partner we wished we had when we were building. Being nominated is a reflection of the founders we support, the values we uphold, and the future of consumer brands we believe in. We’re honored to be among peers who are shaping a better, more sustainable, and more inclusive consumer landscape.

    Who They Are

    Humble Growth is a New York-based consumer growth equity firm investing in disruptive brands that are redefining how we eat, drink, feel, and live. Founded by industry veterans Andrew Abraham (Orgain) and Nick Giannuzzi (Giannuzzi Lewendon), the firm combines deep operating and strategic expertise with a seasoned team from leading consumer, private equity, and talent backgrounds. We offer founders a true seat at the table and pair empathy with execution, unlocking growth across channels, supply chain, innovation, and organizational design. Backed by a community of industry-leading founders, executives, and strategic partners, Humble Growth is committed to building enduring, category-defining businesses.

  • Growth Investor
    Close

    Sandbridge Capital

    A Word From The Nominee

    Our exclusive focus on partnering with high growth beauty brands represents an importantly differentiated offering of strategic capital geared to passionate founders seeking to both elevate and extend their brands. We take a flexible and highly targeted long-term approach to truly partnering with the most innovative beauty brands.

    Who They Are

    Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high growth global consumer brands, including ILIA, Youth to the People, Peach & Lily, U Beauty, Dedcool, Thom Browne and Rossignol. Since its founding with the backing of an iconic group of consumer industry operators and advisors, Sandbridge has been strategically partnering with modern brands across the beauty, luxury, health and wellness, and disruptive consumer-based technology segments.

  • Growth Investor
    Close

    Silas Capital

    Who They Are

    Since 2012, Silas Capital has been a go-to growth equity and venture capital investor — partnering with next generation brands to drive revenue, profitability, and brand value. The firm's Partners bring a unique blend of startup, growth equity and operating experience, enabling them to provide hands-on support beyond capital investment. Silas actively helps consumer companies scale through e-commerce, wholesale and retail channels. Previous and current investments for Silas Capital include Bare Snacks, Bellroy, Boll & Branch, Business & Pleasure, Hello Cake, DÔEN, Herbivore, ILIA Beauty, Makeup By Mario, Oak Essentials, RŌZ, Sakara Life, Vacation, Violette_FR and Wonderbelly to name a few.

  • Brand Builder
    Close

    Fernando Acosta

    CEO,

    RoC Skincare

    A Word From The Nominee

    "Brands that persist over time aren't the loudest or the newest—they're the ones that earn the right to be remembered, trusted, and loved across decades"

    RoC skincare was founded in 1957 by a pharmacist and scientist called Doctor Jean-Charles Lissarrague. A man of extraordinary ability and humility that was the first to work closely with dermatologists and clinicians to ensure that all his product offerings were safe and effective.

    He created the first hypo-allergenic and fragrance-free skincare products for patients suffering from skin allergies. He also created the first broad UV protection in the world. RoC Skincare was also the brand that stabilized retinol, and ingredient that today continues to be one of the most effective to reduce lines & wrinkles.

    In 2019 RoC skincare was acquired from Johnson & Johnson and started an amazing growth momentum under private equity ownership. It has almost tripled the size of the brand, delivering 20 consecutive quarters of market share growth bringing to market some outstanding innovation. Most recently the Glow Eye Balm, the retinol stick and new lip volumizer which are are best sellers in the market.

    RoC skincare is a highly trusted brand, recommended by dermatologists, and has clearly emerged as one of the leading clinical skincare brands, reaching the #1 Eye Cream position in USA, the #1 Retinol brand in USA.

    RoC skincare is now expanding rapidly internationally with great success in UK, Canada, Italy and France - where the brand was born!

    At RoC skincare, we are committed to continue to build the brand through simple and consistent consumer education. So they understand which products they need as they age. And reminding them the importance of taking care of the skin everyday.

    But what makes the team at RoC skincare unique is our OBSESSION about 'Diane' (our target consumer), our HUMILITY to keep learning in a world that is changing at exponential speed, and discipline in making things happen with rigorous EXECUTION.

    Who They Are

    An industrial engineer by background, Fernando’s career progressed from marketing to general management roles in different parts of the world. He brings decades of expertise in beauty categories: fragrances, hair care, skin care, color cosmetics and deodorants.

    He competitively led multi-billion dollar businesses delivering revenue, profit and cash even in challenging turnaround environments. He negotiated, executed and integrated significant value creation acquisitions.

    Since 2019, Fernando has been the CEO of RoC skincare, a brand acquired from Johnson & Johnson that needed a complete turnaround. Today RoC Skincare has reached the #1 Eye Cream position in USA, the #1 Retinol brand in USA, and is now expanding rapidly internationally.

    Fernando has always been defined as a visionary leader, with a unique ability to think strategically, and an incredible sense of energy that inspires teams to deliver. He loves sports and the values required to play whether you win or lose: solidarity, teamwork, fair play, discipline, resiliency, and lots of passion.

  • Brand Builder
    Close

    Elizabeth Ashmun

    CEO,

    PHLUR

    A Word From The Nominee

    I’m honored to be nominated as a Beacon Award Brand Builder—this recognition reflects the incredible teams and bold brands I’ve had the privilege to help shape. Over my tenure in the industry, these brands, including Murad, Kate Somerville, Moon Juice and now PHLUR, have reshaped their respective categories and revolutionized consumer behaviors for renewed total category growth. I am a team-first leader who believes in building with purpose, and creating innovative brands that connect deeply with people for genuine community.

    Who They Are

    Elizabeth Ashmun is the CEO of PHLUR, and an accomplished brand builder helping shape some of the most disruptive beauty brands across the last two decades. She began her career in brand management in large CPG, where she built a foundation in large-scale CPG marketing and earned a spot in the candy hall of fame (no, really). She then went on to lead marketing at iconic skincare brands Murad and Kate Somerville, driving growth and repositioning within Unilever’s portfolio. As President of Moon Juice, she expanded the brand from a local juice concept to a nationally recognized leader in prestige wellness and beauty. Now, as CEO of PHLUR, she leads one of the fastest-growing and most disruptive fragrance brands in the industry—shaping modern fragrance through emotional storytelling, digital-first strategy, and community-driven growth.

  • Brand Builder
    Close

    Elaine Choi

    CEO,

    Crown Affair

    A Word From The Nominee

    I’m honored to be nominated for Brand Builder of the Year by Beauty Independent and leaders across the beauty industry. As Crown Affair’s founding President and now CEO, this chapter marks a meaningful transition—from building the systems that shaped our early growth to now leading the brand’s next phase. What’s remained constant is our commitment to growing with intention: expanding thoughtfully, showing up with care, and always keeping the long-term in mind. I share this recognition with the incredible team who continues to bring that vision to life every day.

    Who They Are

    Elaine Choi is the CEO of Crown Affair, where she has helped shape the company since its launch. As the brand’s founding President, she built the operational foundation and go-to-market strategy that scaled Crown Affair into a category-defining presence in modern haircare. Under her leadership, the brand has grown intentionally, expanding into Sephora and beyond while staying true to its values.

    Her career spans beauty, wellness, and mission-driven consumer brands, with a focus on turning vision into scalable systems. She’s led clinical and operational transformations in healthcare at Epic, and expanded access to student services through infrastructure modernization at College Track. She also helped launch a hydroponic farm and wellness hospitality concept at SENSEI, a longevity venture backed by Larry Ellison. In every role, she brings structure, clarity, and care to how brands grow.

    Elaine also advises Sofie Pavitt Face and serves on the Board of Associates for the Robert Day Scholars Program at Claremont McKenna College.

  • Brand Builder
    Close

    Malena Higuera

    CEO,

    NOYZ

    A Word From The Nominee

    I’m honored to be nominated alongside such powerful voices in beauty. This recognition is bigger than me—it’s a celebration of resilience, purpose, and the power of community. I hope people vote not just for me, but for what NOYZ is building: a future where beauty embraces real stories, mental wellness, and radical authenticity.

    Who They Are

    Malena Higuera is a recognized leader in product innovation, culture and community-first marketing, and digitally-forward strategic vision, blending creative brand development, operational excellence with a passion for fostering diverse and inclusive cultures. With 25 years of experience on multiple brands at L'Oréal across all channels, key markets and categories, Higuera has built a reputation for fostering strong connections with consumers, retailers, and stakeholders, while always keeping a pulse on fast-paced business needs. Her accomplishments and global experiences make her a powerhouse in driving transformative change for brands and people alike. Recognized as one of the “Top 50 Power Players in Multicultural Marketing” by Forbes, InStyle, Byrdie, and WWD, and more recently honored by Hola as one of the "Top 100 Latina Powerhouses," Higuera brings a wealth of expertise in building performance-driven, innovative cultures. Believing that true success happens when teams can show up as their most authentic selves, Higuera leads with inclusivity and champions diverse thinking as a pathway to positive growth.

  • Brand Builder
    Close

    Melissa Palmer

    Co-Founder & CEO,

    OSEA

    Who They Are

    Melissa Palmer is the Co-Founder and Chief Executive Officer at OSEA. She is a longtime entrepreneur and according to her mom, "a marketing genius." Melissa was previously CEO of Hoopnotica, the industry leader in hula-hoop fitness. Since 2016 she's been the CEO of OSEA and continues to lead the company today, transforming it from a small family business into a global skincare leader. Her approach, rooted in ocean conservation and sustainability, has driven significant business and environmental impact. If you can't reach Melissa, she's most likely swimming in the ocean. Her achievements in clean beauty and commitment to social responsibility have established Palmer as a transformative leader.

  • Brand Builder
    Close

    Jeremy Soine

    CEO,

    Face Reality Skincare

    A Word From The Nominee

    I’m honored to be recognized alongside leaders who are shaping the future of beauty. At Face Reality, we’re focused on elevating all skincare professionals, scaling with intention, and creating a culture rooted in trust, collaboration, and impact. I lead with a teacher’s mindset—sharing knowledge, developing talent, and building teams that drive meaningful change for our customers, our partners, and each other.

    Who They Are

    Jeremy Soine is the CEO and board member of Face Reality Skincare. An MBA graduate of Booth School of Business, he is known for strategic, disciplined leadership that drives profitable growth. Jeremy brings deep cross-functional expertise and a passion for building disruptive, high-performing consumer brands—particularly in founder-led and private equity-backed environments. Outside of work, he enjoys time with his wife Jennifer, their two kids, and their pack of frenchies and yorkies. A cycling and golf enthusiast, he’s also passionate about longevity research and lifelong learning.

  • Brand Booster
    Close

    C. O. Bigelow

    A Word From The Honoree

    We’ve been here for almost 200 years, caring for our community with thoughtful service and trusted products. It’s a privilege to be recognized for the work that’s defined C.O. Bigelow for generations. – Ian and Alec Ginsberg

    Who They Are

    Founded in 1838, C.O. Bigelow is the oldest apothecary in America. Known for original formulas, cult-favorite products, and a storied history, it has remained a trusted neighborhood institution through blackouts, pandemics, and everything in between. Every product on our shelves reflects our commitment to helping people feel good through genuine care, time-tested remedies, and everyday essentials.

  • Audience Educator
    Close

    Shop Good

    A Word From The Honoree

    “Since day one, we’ve made it our mission to educate—not just on better skincare choices, but on holistic beauty from the inside out. What makes it so special is the way we’ve built close relationships with the brand founders on our shelves —who not only train our team, but get to connect directly with our community. That collaboration and ambassadorship allows us to offer deeper, more meaningful education to our customers, and we’re so proud to be recognized for that.”

    Who They Are

    Shop Good is an innovative clean beauty and wellness retailer and spa dedicated to making healthy living accessible, approachable, and fun. Founded in 2017, Shop Good offers a curated selection of non-toxic skincare, beauty, and lifestyle products alongside holistic spa services designed to support skin health from the inside out. With boutiques in San Diego and a robust online shop, we empower our community with education-first experiences, hyper-personalized guidance, and results-driven facial treatments. As one of the early pioneers in the clean beauty movement, Shop Good is passionate about inspiring and educating customers to make confident, well-informed choices for their health and well-being.

  • Assortment Innovator
    Close

    Stéle

    A Word From The Honoree

    In a market dominated by corporate fragrances, Stéle offers independent brands a platform to launch and grow. We’re excited for the exposure this brings to the unique brands we curate as they claim their place in the fragrance world.

    Who They Are

    Stéle is a destination for fragrance enthusiasts seeking niche and artisanal scents through a continually curated global selection spotlighting independent creators and unique olfactory experiences. Explore the collections both online and at two inviting New York City boutiques, located in NoLita and Williamsburg.

  • Service Maven
    Close

    Clean Your Dirty Face

    A Word From The Honoree

    Every brand wants to claim that they're the original facial bar creator, but the truth is that the category began in late 2014 with three simultaneous brands - Face Haus in Los Angeles, Heyday in New York, and us (Clean Your Dirty Face) in Chicago. Each brand specialized in something different, but ultimately kept their customer in mind. For 10 years now, Clean Your Dirty Face's specialty has been the 30-minute facial for one reason: to build consistency. Time, price and quality are three of the strongest factors that determine whether you're going to stick with something -- and in life (and skincare), consistency is what yields results. I created my company for my customer, and I'm excited to drive more awareness around Clean Your Dirty Face so more people can experience our beautiful brand that was bootstrapped 10 years ago with less than $10K. Today, we have 35 locations nationwide and counting. Thank you for the honor!

    Who They Are

    Since 2015, we specialize in clean, more radiant skin in 30 minutes.

    Get started: Your first facial is $35 with code VIRGIN.

    Why? Daily exposure to the environment, diet and lifestyle leaves your face heavy with dirt and grime. The solution to clean, more radiant skin is routine skincare. Whether your skin goal is to visibly soften fine lines + wrinkles, deeply exfoliate to brighten dull skin, clear acne, or something else, our licensed estheticians will help. We strive for efficiency, effectiveness, and education, with each facial taking under 30 minutes. Clean Your Dirty Face® is the place to visit a licensed esthetician regularly and receive personalized, professional skincare in a friendly + fun setting.

    The Process: Our licensed estheticians will consult with you on your skin goals, steam, deep clean, exfoliate, mask, tone and moisturize with high-quality skincare products while our signature 5-point acupressure face massage will help with blood circulation, lymphatic drainage and relaxation.

    Since 2015, our facials + products are:

    • formulated with estheticians
    • vegan
    • clean, non-toxic + fragrance-free
    • cruelty-free
    • born in Chicago
Brand of the Year
Close

Only registered users can submit testimonials

Subscribe to Beauty Independent to enjoy unlimited access to our entire library of past webinars to replay on your own time, plus exclusive subscriber-only premium content that will help you propel your business forward.

Subscribe Sign In

Thank You To Our Sponsors

Meet The Experts

  • Jill Scalamandre

    CEO,
    Beekman 1802

  • Lisa Price

    President & Founder,
    Carol’s Daughter

  • Wende Zomnir

    Founder,
    Caliray, Urban Decay

  • Ju Rhyu

    Co-Founder & CEO,
    Hero Cosmetics

  • Hind Sebti

    Co-Founder,
    Waldencast, Founder Whind

  • Andrew Stanleick

    President, Skin Health & Beauty,
    Kenvue

  • Nini Zhang

    Managing Director (Investment Banking),
    Bank of America

  • Kecia Steelman

    President & CEO,
    Ulta Beauty

  • Brooke DeVard

    Host & Creator,
    Naked Beauty Podcast

  • Divya Gugnani

    Angel Investor + Founder,
    Wander Beauty

  • Carla Ruiz

    Sr. Vice President, Global M&A,
    Shiseido

  • Jennifer Goldstein Sullivan

    Co-host,
    Fat Mascara

  • Cristina Nuñez

    Co-Founder & Partner,
    True Beauty Ventures

  • Debbi Hartley-Triesch

    EVP, GMM Beauty, Accessories & Home,
    Nordstrom

  • AJ Addae

    Chief Executive Officer & Chemist,
    Sula Labs

  • Liran Hirschkorn

    CEO & Founder,
    Incrementum Digital

  • Melissa Niebes

    CEO,
    FP Labs

  • Michelle Leblanc

    VP, Beauty, Personal Care & Hispanic Strategy Team,
    CVS

  • Mona Kattan

    Founder & CEO,
    Kayali

  • David Chung

    Founder & CEO,
    iLabs

  • Lynda Berkowitz

    Senior Advisor,
    Famille C, Sandbridge Capital

  • Tish Poling

    Co-Founder & President,
    International Products Group (IPG)

  • Sasha Radic

    Managing Director,
    Jefferies
See All Experts

Want to learn more about the awards?

Learn More

Unlock Full Access

Enjoy unlimited access to our entire library of past webinars to replay on your own time, plus exclusive subscriber-only premium content that will help you propel your business forward.

Subscribe Today