Beauty, Wellness & Beyond

What do eyelashes, scalp care, and mushrooms have in common? They are just some the beauty-adjacent categories tapping into whitespace and driving major consumer—and investor—demand. Join Nader Naeymi-Rad, alongside the founders of three brands that started out by serving niche needs as they dive into their assortment evolution, the unique challenges they face in digital marketing, customer education and retail distribution and the opportunities for growth remaining in these emerging categories.