Bringing Brands Stateside

Achieving success in your home market is hard enough, but growing internationally comes with a landslide of other challenges to work through. Join Nader Naeymi-Rad and three founders leading brands of various sizes as they dive into the intricacies of expanding a beauty brand from outside the US to the American market and share the challenges their brands encountered along the way—from navigating regulatory requirements to adapting marketing strategies and understanding U.S. consumer preferences.