Pro Founded Brands

For years, professional hair and makeup artists and estheticians have shaped the trends we love—but now, they’re shaping the brands we buy. As the beauty industry shifts, prestige and mass consumers alike are turning to the pros for products they trust, and these founders are leading the charge.
Join Nader Naeymi-Rad and the founders of three such brands as they’ll share how they made the leap from behind the scenes to building powerhouse brands, what it takes to break into retail, and the marketing strategies that are setting them apart.