Scalp & Hair Care

As hair loss and shedding continue to impact consumers post-COVID, postpartum, and as a side effect of GLP-1 weight loss medications, demand for solutions that go beyond quick fixes is growing louder. Today’s shoppers aren’t just looking to mask thinning—they’re investing in holistic, science-backed routines to restore and fortify their strands from root to tip.
Scalp health, once an afterthought, has moved to the center of the hair wellness conversation. Mirroring the trajectory of skincare, the category is seeing a surge in targeted treatments to support hair growth from within. Beyond basic cleansing and conditioning, brands are expanding their assortments—think serums, oils and ingestibles—to meet a new consumer mindset, one that views haircare as a multi-step self care routine they are willing to invest in.
Join Beauty Independent Managing Editor Jane Carlson in conversation with three founders reshaping the future of hair-focused brands. They’ll unpack the evolution of the category, the rise of multi-step routines, and where the ‘skinification’ of hair is headed next.