TikTok Shop

TikTok Shop is revolutionizing the way beauty brands engage with customers, create viral moments and drive sales. Join Nader Naeymi-Rad and three brand leaders as they share how their brands are navigating the integration of entertainment and e-commerce and the challenges that come with using this platform—like capitalizing on rapidly changing trends, mastering short-form content, and managing inventory for viral successes—as they aim to master this game-changer for emerging brands and global players alike.