TikTok Shop
TikTok Shop is rewriting the rules of beauty retail. In just 18 months, it’s skyrocketed to become one of the top five online beauty retailers in the U.S., according to NielsenIQ—racking up more than $1 billion in beauty sales. Love it or loathe it, the platform is proving to be more than a trend. For beauty brands, it’s a sales channel that can’t be ignored.
Join Beauty Independent Managing Editor Jane Carlson as she sits down with Emily Rhodes of TikTok Shop and two standout brands that are making waves on the platform. They’ll unpack what it really takes to win on TikTok Shop—from content strategy and creator partnerships to fulfillment logistics and beyond.
Hosts
Jane Carlson
Managing Editor,
Beauty Independent
Panelists
Emily Rhodes
Head of Personal Care (Interim),
TikTok Shop
Freddy Wolfe
CEO,
Truly Beauty
Yasmin Zeinab
Founder,
Abi Amé
Read The Recap
Expert Dialogue Product Pricing, Seeding, Affiliate Strategies And Other Tricks Of The Beauty Trade For TikTok Shop Success In just two years, TikTok Shop has generated $2 billion in beauty sales, but Emily Rhodes, acting head of personal care at TikTok, emphasized during a Beauty Independent In Conversation webinar last week that it takes much more than hopping on the platform for a beauty brand to... READ THE FULL ARTICLE →
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