Where Hair Is Headed

Data highlights haircare as a standout in an otherwise sluggish beauty market, with consumer appetite for styling, scalp health and wellness solutions driving both prestige and mass growth.
As consumer expectations evolve—demanding performance, safety, sustainability and inclusivity—the question becomes: Where does hair go next? Will professional expertise drive the next wave of trust and innovation? Can clean brands continue to seize share? And how do new entrants cut through the noise in a crowded market? Join Nader Naeymi-Rad as he leads a conversation with Nick Arrojo, Founder of ARROJO, Greg Starkman, Founder & CEO of Innersense Organic Beauty and Jennifer Yen, Founder of JOOY as they discuss the forces reshaping hair—and where the category is headed next.