Dahvi Shira

Contemporary Arabian Fragrances Allow Gen Z Consumers To Smell Expensive Without Paying For Expensive Products
Nearly half of the 20 bestselling fragrances on Amazon feature Arabian scents from brands such as Afnan, Khadlaj and Lattafa Perfumes, which alone has five fragrances among the top 20. Not the stuff of your...

The Highs And Lows Of Running An Indie Beauty Brand In 2023
The beauty industry had a strong year in 2023. According to market research firm Circana, prestige beauty sales climbed 14% last year through September and mass beauty sales advanced 8% for the same period. Indie beauty’s performance...

Forthcoming Brand Monari Skin Will Combine Skincare And Technology To Win Over Gen Z
Some people’s lifelong dream is to launch a product. Victoria Monari wasn’t one of them. When the 26-year-old East African Londoner recently embarked on an entrepreneurial career, she even surprised herself. “If you told me, even two...