The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

A Dozen Indie Beauty Trends Our Editors Spotted At IBE LA 2020

Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted...

Beauty Brands Spill The Beans On The B Corp Certification Process

Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Labs, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards of...

20 Bold Indie Beauty Predictions For 2020

This year, beauty morphed from a superficial pastime to worthwhile pursuit of self-care. It makes perfect sense that the transition took place in 2019, when ugly things happening in the world rendered beauty powerfully meaningful. Skincare...

How To Throw A Successful Launch Event For Less Than $1K

I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...

The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...