What It Takes To Get On Grocery Store Shelves

Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...

Five Exciting Beauty Trends From The First Half Of 2020

In a typical year, Beauty Independent would have produced four Trend Reports by now, following the four Indie Beauty Expos—Los Angeles, Berlin, Dallas and New York—that were planned for the first eight months of 2020. The...

What Indie Beauty Brands Should Know Before Negotiating With Manufacturers

There is no beauty industry without beauty products. To make most beauty products, brands turn to contract manufacturers specializing in the mass production of market-ready skincare, haircare and cosmetics. Across the country, there are 190 skincare contract manufacturers...

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

Beauty On Amazon Part 1: What Has Amazon Done In Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...