Indie Beauty Snapshot: 9 Trends Emerging In The Third Quarter Of 2022

Sometimes covering beauty, particularly the indie side of the industry, can be disheartening. This week, Brad Pitt and Travis Barker announced new skincare brands, dispelling any notion that the barrage of celebrity beauty brands pulling attention...

Indie Brands Are Making Sexual Wellness More Inclusive For LGBTQIA+ Consumers

Before founding Cake, a sexual wellness brand selling lubricants, condoms and toys, Mitch Orkis had trouble buying lube as a gay man using it for anal sex....

Your Questions About MOQs Answered

When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...

Doctor And Professional Skincare Brands Go Decidedly Upmarket With Their Latest Launches

Luxury beauty has been on a wild ride in recent months. After a spate of mass-class retail partnerships such as Walmart’s with Space NK, the future of the category seemed uncertain. Might the high...

Five More Buzzworthy Australian Brands To Put On Your Beauty Watch List

Rifle through the bathroom cabinets of Australian women, and it becomes evident that Australia is nation of beauty junkies. On a per capita basis, 25.7 million Australians shell out an average of $238.40 yearly on beauty products,...

Clinical Studies Historically Haven’t Been Inclusive. Here Are Five Strategies To Help Ensure They Are.

In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market...