Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet

Most people realize that doctor visits alone won’t maintain their health, and they’re looking to retailers for products that can help keep their body and mind in top form. Market data resource Statista estimates 66% of wellness products...

The Global Wellness Institute Declares 2023 The Year Of Science-Backed, Social And Sensory Wellness Trends

Susie Ellis, chair and CEO of the Global Wellness Institute, opened the organization’s media event at New York City’s Remedy Place on Tuesday by conjuring up the wellness industry of 2019. She described it as “the...

A Guide To Key Certifications And Verifications

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...

Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?

When Lila Negrete entered tweenhood, her peers at school began using deodorant, and she encountered the dizzying rows of it that occupy stores. She asked her mom for one and was given a Dove deodorant to...

Wellness Trends To Watch In 2023

In 2023, nearly three years after consumers’ relationship with their health was radically transformed by the pandemic, the idea of wellness is as wide-reaching as ever. Its amoebic spread means there are dollars to be made...

Doctors Are Skincare’s Biggest Stars (Again)

There’s a new generation of doctors entering the beauty industry that have gone from medicine to social media to skincare merchandise. Their brands, including Dr. Whitney Bowe Beauty, Jori, Dr. Devgan Scientific Beauty, PillowtalkDerm...