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Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion
As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty industry growth, tariff impacts, fierce competition and more, the decision to pause further expansion of...
The Beauty Industry’s Tariffs-Fueled Transformation Is Already Starting
If President Donald Trump doesn’t change course, his administration’s sweeping tariff policies could radically transform the American beauty industry dependent on Chinese manufacturing and packaging, with beauty brands shifting suppliers, tweaking formulas and components, and reserving...
Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and...
New Sexual Wellness Brands Carve Out Niches And Incorporate Technology To Succeed In A Challenging Category
With the sexual wellness category not quite as sexy to retailers, investors and consumers as it was a few years back, new sexual wellness brands are strategizing to be indispensable to smaller, dedicated consumer groups rather...
After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner...
