How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond

The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...

Indie Beauty Snapshot: 14 Trends From The First Half Of 2021

We’re living in precarious in-between times. As exuberance took hold in the United States and we at Beauty Independent began including in our copy that the pandemic appeared to be “subsiding” or “ebbing,” the Delta variant was charging...

The Surge In Sexual Wellness Consumer Goods And Where The Industry Is Heading

In the 1960s, the sexual revolution countered long-held ideas that sex should be confined to marriage, homosexuality was deviant, masturbation was immoral, contraception shouldn’t be used and abortion should be forbidden. Propelled by millennials and members of gen...

Beauty On Amazon Part 5: What Does The Future Hold For Amazon?

Over the past year, Beauty Independent’s Beauty On Amazon five-part series has examined Amazon’s place in the beauty industry—where it stands now, where the platform has ambitions of going and how the industry has evolved its...

Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021

At the beginning of 2020 in the United States, it felt as if the chaos of the year before wouldn’t let up. The Jan. 6 insurrection at the Capitol and fears over the transfer of power in the...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...