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In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...