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Wigs, Weaves And Extensions Brands Worry About The Tough Consequences Of Trump’s Tariffs
Earlier this year, Slayyy Hair marked a significant milestone: becoming the first Black-owned braiding hair brand to launch at Target. The placement marked a turning point for the brand, reflecting its work building a loyal customer base...
Should The US Want A Beauty Manufacturing Job Renaissance?
One of the stated main goals of President Donald Trump’s imposition of 10% tariffs on virtually every country in the world and as much as 245% on China is to bring manufacturing jobs back to America. In the...
11 Beauty Brands Launching At Bluemercury
Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus is on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are...
Sunless Tanners Get Their Moment To Shine
In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion
As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty industry growth, tariff impacts, fierce competition and more, the decision to pause further expansion of...
