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Brands Are Making Sure Women Aren’t Left Out Of Science’s Understanding Of Sexual Health
As a female-centered category in a male-dominated world, sexual wellness has been understudied, but that’s changing rapidly. Sexual wellness companies, universities, nonprofits and medical professionals are joining forces to increase scientific rigor in the...
Prestige Beauty “Wins” Black Friday As Holiday Shoppers Pounce On Deals
Reinforcing that it’s hard to resist a good deal, beauty registered robust sales performance over the Black Friday/Cyber Monday holiday shopping period as consumers busily scooped up gifts at discounted prices. In a LinkedIn post,...
Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.
6 Buzzy “Athbeauty” Brands To Put In Your Gym Bag
Roughly one in five Americans exercise daily—and many more are outfitted like they do. Lululemon crossed $1 billion in sales in 2011 and $8 billion last year based on interest in athleisure style whether its customers are...
