Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

Beauty On Amazon Part 1: What Has Amazon Done In Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

A Dozen Indie Beauty Trends Our Editors Spotted At IBE LA 2020

Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted...

Beauty Brands Spill The Beans On The B Corp Certification Process

Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Labs, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards of...