How To Measure And Improve Customer Loyalty

New isn’t always better, especially when it comes to customers. In a beauty industry deluged with trends, products and brands, companies that hold onto customers over time stand out in a crowd of Teflon operations. “If you want...

HydroPeptide Founder April Zangl Peck Is Closing Her Second Brand, Save Me From. She’s Spilling On Her Missteps So You Can Avoid Them.

After selling skincare brand HydroPeptide in 2016, April Zangl Peck was determined to do things differently with her second beauty venture. She began HydroPeptide in 2004 with a single formula produced by a small manufacturer, packaging that...

The State Of Indie Beauty

Celestyna Brozek started the skincare brand Moss in 2015 at what she describes as a “magical moment in time” to build an indie beauty brand. Instagram didn’t have an algorithm yet. Consumers were excited to understand INCI...

Pubic Hair And Public Norms: How Beauty Brands Are Navigating Changing Personal Grooming Attitudes And Practices

In the past five years, publications the likes of Vogue, Elle and Daily Mail have declared the bush is the new...

Six Emerging Australian Beauty Brands Making Sustainability Strides

There’s no one-size-fits-all solution to combatting waste created by the beauty industry. Even for beauty editors, it’s hard to distinguish greenwashing from legitimate sustainability strides. What we can try to do is weed out the indie brands and...

Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category

Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...