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The Brutal Economics Of Beauty Specialty Retail
For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...
Ulta Marketplace Status Check: Sales Traction, Customer Reach And Efficient Demand Testing
Just over six months since it launched, brands on Ulta Beauty’s UB Marketplace are reporting double-digit monthly sales growth, affirming the beauty specialty retailer’s move to broaden its digital universe as it faces fierce...
The Anti-Rhode Road To Building A Clean Beauty Brand That Lasts
For all the handwringing over the death of “clean beauty,” a number of brands early to the category are still plugging away more than a decade after it became part of the beauty industry lexicon,
Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
Beauty’s Rush Into GLP-1 Hair Loss
In roughly two years, GLP-1-related hair loss has gone from a side-effect footnote to the engine of a fast-forming beauty category complete with tailored products, creator campaigns, clinical trials and retailer strategies. Brands ranging from established haircare players...
