Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

The Art Of Forecasting First-Year Sales

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer

In a Beauty Independent article that ran in July last year asking 15 beauty brand founders how they chose their contract manufacturer, only one, Tina Chow Rudolf, founder of Strange Bird, revealed her skincare brand’s contract...

What It Takes To Get On Grocery Store Shelves

Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...

Five Exciting Beauty Trends From The First Half Of 2020

In a typical year, Beauty Independent would have produced four Trend Reports by now, following the four Indie Beauty Expos—Los Angeles, Berlin, Dallas and New York—that were planned for the first eight months of 2020. The...

What Indie Beauty Brands Should Know Before Negotiating With Manufacturers

There is no beauty industry without beauty products. To make most beauty products, brands turn to contract manufacturers specializing in the mass production of market-ready skincare, haircare and cosmetics. Across the country, there are 190 skincare contract manufacturers...