Beauty Brands Spill The Beans On The B Corp Certification Process
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Beauty Brands Spill The Beans On The B Corp Certification Process

Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Labs, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards of...
20 Bold Indie Beauty Predictions For 2020
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20 Bold Indie Beauty Predictions For 2020

This year, beauty morphed from a superficial pastime to worthwhile pursuit of self-care. It makes perfect sense that the transition took place in 2019, when ugly things happening in the world rendered beauty powerfully meaningful. Skincare...
How To Throw A Successful Launch Event For Less Than $1K
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How To Throw A Successful Launch Event For Less Than $1K

I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
The True Cost Of Launching At A Big Beauty Chain
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The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...
Eight International Beauty Trends Spotted At IBE London 2019
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Eight International Beauty Trends Spotted At IBE London 2019

The first Indie Beauty Expo London last year, one of parent company Indie Beauty Media Group’s most successful debut shows to date, was going to be a tough act to follow. But its follow-up, IBE London 2019,...
How To Forge A Successful Brand Collaboration
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How To Forge A Successful Brand Collaboration

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...