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10 New Brands Bringing Fresh Ideas To Sun Care
As sunscreen becomes more deeply embedded in skincare and wellness routines, a new generation of brands is emerging with fresh approaches to a category long dominated by beach imagery, tropical scents and dermatologist recommendations. Founders...
10 Factors Retail Buyers Weigh When Deciding Which Beauty Brands Earn Shelf Space
In 2018, Beauty Independent asked Kelly St. John, founder and CEO of strategic growth advisory KSJ Collective and former VP and DMM for beauty at Neiman Marcus, for 10 tips on how emerging brands could win...
Olive Young Has Landed. Now The Battle For K-Beauty Retail Gets Real.
American beauty shoppers have spoken: They want K-Beauty. The question that isn’t settled is where they want to buy it. CJ Group-owned Olive Young, South Korea’s dominant beauty retailer with 1,380 stores and $4.2 billion in sales,...
Are Peptides Poised To Go From Gray Market To Gold Rush?
After dealing with breast implant illness, Los Angeles health and fitness coach and founder of supplement brand Micropause Emily Wagner was recommended peptides BPC-157 and GHK-Cu to aid tissue repair. She added in Retratrutide to help her...
The Math Behind Beauty Brands’ TikTok Shop Profitability Challenge
For beauty brands chasing growth on TikTok Shop, the algorithm isn’t the main challenge. The economics are. Beauty sales on TikTok Shop jumped 96% in the first quarter to nearly $1 billion, according to data intelligence platform
How Amazon Is Conquering Beauty
A month before Poom Cosmetics launched in 2025 and before it even had inventory on hand, founder Irene Ham heard from an Amazon emerging brands specialist who had spotted traction around the makeup brand’s early...
