How To Forge A Successful Brand Collaboration

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...

Beauty Packaging Design In The Age Of Omnichannel Retail

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...

Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns

Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...

Beauty Trends To Watch From Indie Beauty Expo New York 2019

Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled...

Eight Key Insights From The Beauty Investors At BeautyX Capital Summit

If money were easy, the more than 120 attendees at the two-day entrepreneurial education conference BeautyX Capital Summit last week in New York would have walked away with big checks from the seed investors to strategic buyers...

How Beauty Brands Establish A Strong Foundation From Which To Scale

If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...