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I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...

Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...