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With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

In a Beauty Independent article that ran in July last year asking 15 beauty brand founders how they chose their contract manufacturer, only one, Tina Chow Rudolf, founder of Strange Bird, revealed her skincare brand’s contract...

Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...