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Ulta Marketplace Status Check: Sales Traction, Customer Reach And Efficient Demand Testing
Just over six months since it launched, brands on Ulta Beauty’s UB Marketplace are reporting double-digit monthly sales growth, affirming the beauty specialty retailer’s move to broaden its digital universe as it faces fierce...
The Anti-Rhode Road To Building A Clean Beauty Brand That Lasts
For all the handwringing over the death of “clean beauty,” a number of brands early to the category are still plugging away more than a decade after it became part of the beauty industry lexicon,
Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
Beauty’s Rush Into GLP-1 Hair Loss
In roughly two years, GLP-1-related hair loss has gone from a side-effect footnote to the engine of a fast-forming beauty category complete with tailored products, creator campaigns, clinical trials and retailer strategies. Brands ranging from established haircare players...
The Next Generation Of Scalp Care Brands
Scalp care’s pandemic-era rise was no blip. Sales continue to climb, investors are backing the category and a new wave of brands is entering the market with dermatologist, trichologist and clinically minded positioning. Market research firm Circana...
