9 Beauty Brands Launching At Bluemercury

Bluemercury is leveling up with new brands, an elevated store design and expanded fragrance repertoire to boost its prestige beauty market share.  In the fall last year, the Macy’s-owned beauty specialty...

Beauty’s High-Protein Diet

In an illuminating bit of social media promotion for the return of its old Balm Dotcom lip balm formula last Friday, Glossier employees shared comments customers had written about a vegan reformulation that in 2023...

Formula Masters: 30 Top Beauty Product Developers

At Beauty Independent, we spend a lot of time focusing on founders, the most visible people in the indie beauty ecosystem shepherding brands and products from concept to commerce, but there are numerous people responsible for getting beauty...

A Way To Keep Your Founder-Led Beauty Brand Going? Sell To Another One.

As Elate founder Melodie Reynolds was deliberating whether to extend her makeup business to skincare in 2021, fellow founder Kimiko Foster-West, pregnant with her first child at the time, was deliberating whether to shutter her brand Miiko...

Your Lash Extension Place Wants You Back

In the late 2010s and early 2020s, founder and former CEO Tirzah Shirai’s tale of taking Blinkbar from zero to $30 million in five years was widely circulated on podcasts and in publications, and the Los...

Amazon Clamps Down On Dubious Supplement Claims

Protecting a supplement business pumping out over $12 billion in annual sales, Amazon is cracking down on sellers pushing supplements that purport to deliver unrealistic health miracles and fail to disclose potentially harmful ingredients in their formulas.