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As Other Retailers Race To Add Brands, Bluemercury Pumps The Brakes
While Sephora and Ulta Beauty accelerate brand launches to sharpen their competitive edge, Bluemercury is tightening newness around results-driven clinical skincare. Between January and May, the Macy’s-owned prestige beauty retailer will have introduced just six...
Less Is More: A Strategic Guide To Cutting SKUs
When co-founders Connie Lo and Laura Thompson decided to cut the lowest-performing 15% to 20% of Three Ships‘ stockkeeping units last year, it was a risk they weren’t entirely sure would pay off. They were concerned the...
With Saks Regrouping, Nordstrom Presses Its Advantage In Beauty
With greater flexibility following its go-private transaction, Nordstrom is charting a course to win over displaced luxury shoppers and capture market share in the wake of Saks’ bankruptcy, using a sharper beauty edit of emerging brands...
Mass Beauty Has Momentum. Can It Maintain It?
Beleaguered American consumers are cutting back across categories to manage escalating costs for gas, housing, groceries and healthcare, but beauty spending is holding up. For mass-market brands and retailers, that durability presents a clear...
In Beauty’s Retail Arms Race, Target And Walmart Push Premiumization
As higher-income shoppers drive a disproportionate share of beauty spending, Target and Walmart are racing to premiumize their assortments by introducing brands designed to deliver prestige cues at mass prices. Target has onboarded over...
Bustling Wellness Clubs Replaced Bars. Now Solitude Makes A Comeback
Of all the chic sauna and contrast therapy destinations that have opened up in Manhattan recently, one stands out from the rest of its cohort: Instead of a large sauna that can fit 100 people at...
