Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes

In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...

Beauty’s Modern New Intimacy

In 2025, intimate care is everywhere, with no area of the body overlooked. While some bearishness has emerged about sexual wellness after retailers and investors were bullish on it in the 2020s, the...

Wigs, Weaves And Extensions Brands Worry About The Tough Consequences Of Trump’s Tariffs

Earlier this year, Slayyy Hair marked a significant milestone: becoming the first Black-owned braiding hair brand to launch at Target. The placement marked a turning point for the brand, reflecting its work building a loyal customer base...

Should The US Want A Beauty Manufacturing Job Renaissance?

One of the stated main goals of President Donald Trump’s imposition of 10% tariffs on virtually every country in the world and as much as 245% on China is to bring manufacturing jobs back to America. In the...

11 Beauty Brands Launching At Bluemercury

Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus is on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are...

Sunless Tanners Get Their Moment To Shine

In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...