Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021

At the beginning of 2020 in the United States, it felt as if the chaos of the year before wouldn’t let up. The Jan. 6 insurrection at the Capitol and fears over the transfer of power in the...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...

22 Bold Indie Beauty Predictions For 2021

In its “The State of Beauty 2021” report, McKinsey & Co. forecasts the United States beauty industry will return to pre-pandemic sales in the first half of next year and reach an annual growth rate of...

Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...