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The Math Behind Beauty Brands’ TikTok Shop Profitability Challenge
For beauty brands chasing growth on TikTok Shop, the algorithm isn’t the main challenge. The economics are. Beauty sales on TikTok Shop jumped 96% in the first quarter to nearly $1 billion, according to data intelligence platform
How Amazon Is Conquering Beauty
A month before Poom Cosmetics launched in 2025 and before it even had inventory on hand, founder Irene Ham heard from an Amazon emerging brands specialist who had spotted traction around the makeup brand’s early...
The Brutal Economics Of Beauty Specialty Retail
For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...
Ulta Marketplace Status Check: Sales Traction, Customer Reach And Efficient Demand Testing
Just over six months since it launched, brands on Ulta Beauty’s UB Marketplace are reporting double-digit monthly sales growth, affirming the beauty specialty retailer’s move to broaden its digital universe as it faces fierce...
The Anti-Rhode Road To Building A Clean Beauty Brand That Lasts
For all the handwringing over the death of “clean beauty,” a number of brands early to the category are still plugging away more than a decade after it became part of the beauty industry lexicon,
