Rebecca U. Shin

Lilis Is Translating Korean Body Care Treatments For The Luxury Beauty Market
Helen Shin’s mother was born with a rare form of eczema causing severe dry, flaky skin from the neck down, and Shin often woke up to the sound of her exfoliating her body, sometimes for hours...

The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...

After Retailers Slash Prices, Beauty Brands Weigh Whether To Follow Suit
In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...