Robin Mosley
Ogee, Melanin Haircare And Kate McLeod’s Crawl-Walk-Run Approaches To Succeeding At Retail
As direct-to-consumer distribution has gotten trickier, beauty brands are crashing physical retailers’ doors, but brick-and-mortar distribution isn’t an automatic winner and failing at a big chain can spell the end of a brand.
Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership
On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram
Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter
We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age. The social media network that brought us the “Bold...
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
How Impressions Of Beauty Helps Turn HBCU Students Into Effective Influencers And Works With Brands
A quarter of gen Z wants to be an influencer, and 65% of the generation is in college. That’s where Impressions of Beauty intersects with gen Zers as they chart their course to social...
New Brand Day+West Resets Skincare For Sensitive Skin With Eco-Conscious And Elegant Products
For two decades, Gabrielle Braden handled national security matters for the United States government, but the human body’s security force—skin—has never been far from her mind, and it couldn’t be. Finding products that suited her highly sensitive skin,...
How UK-Based Bleach London Is Using TikTok To Strengthen Its US Awareness
London-based hair color brand Bleach London, known for its at-home vegan hair color kits and salons, is looking to make its mark on the U.S. following a successful dozen years across the pond. Its viral TikTok...
