Winners
Enchantment Gel
Learn MoreBYOMA
Learn MoreAdwoa Beauty
Learn MoreTrue Beauty Ventures
Learn MoreVitamin C Body Oil
Learn MoreNightcap Sleep Gummies
Learn MoreMONDAY Haircare
Learn MoreJulie
Learn MoreVanilla Embers
Learn MoreRestore Scalp Serum
Learn MoreHero Cosmetics
Learn MoreSurfproof Setting Spray
Learn MoreYouthforia
Learn MoreLuminous
Learn MoreYasmeen Gharnit
Senior Content & Art Director
Glow Recipe
Learn MoreDave Kimbell
CEO
Ulta Beauty
Learn MoreGlowbar
Learn MoreBeautyologie
Learn MoreÉva Goicochea
Founder
Maude
Learn MoreSISTERWOULD
Learn MoreBeekman 1802
Learn MoreUlta Beauty
Learn MoreNovara
Learn MoreSandbridge Capital
Learn MoreBody Care Lotion
Learn MoreParrotfish
Learn More
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Incredible Innovations
Topflight brands see the need and set the trend with new designs, spirited campaigns and genuine purpose
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Best Packaging
See Nominees CollapseRefillable, functional, and impossibly chic—great packaging is more than just a pretty face. It protects the product, elevates the unboxing moment, and becomes a physical expression of a brand’s identity, all the while executing a noble mission. Whether it’s a sculptural glass jar or a cleverly designed carton, this is the packaging that made us pause, admire, and maybe even keep the empty.
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BYOMA
Learn More -
DEON LIBRA
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Dr. Sebaa Skin Co.
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Kim Chi Chic Beauty
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Scorpion & Toad
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Viktor Michael
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Inclusivity Champion
See Nominees CollapseInclusivity can be niche, driven by a desire to serve overlooked communities—or it can be expansive, aiming to reflect the full spectrum of today’s beauty consumer. However it manifests, we applaud the brands making inclusivity a guiding principle, not a marketing tactic.
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A-Frame Brands
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Flower Me Good
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Hue
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Mora Cosmetics
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People of Color
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SISTERWOULD
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Sustainability Champion
See Nominees CollapseBuilding a better beauty industry means building a better world. These brands are proving that sustainability and innovation can go hand-in-hand, from reducing waste to rethinking ingredients, packaging, and supply chains.
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Love Not War
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Parrotfish
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Ries
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Sitch Haircare
Learn More -
The Conscious Beauty Group
Learn More
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Product Innovation
See Nominees CollapseDoes the world need another product? Intellectually, we say no—until something so simple and brilliant comes along and we realize this is a bit of genius in a bottle that we can’t do without. Kudos to the brands whose products will turn heads for years to come.
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Enchantment Gel
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Robot Manicure
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Molecular Hero Serum
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Precision Lash Robot
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Sun Gummy
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Trinity+ Device
Learn More
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Philanthropy Champion
See Nominees CollapseIn beauty, impact isn’t just about transformation on the outside. The most inspiring brands see their business as a vehicle for broader change—whether that means championing mental health, advancing racial equity, supporting local communities, or amplifying underrepresented voices. These brands don’t just write checks or run campaigns; they make giving back a part of how they create, operate, communicate, and lead. For them, philanthropy isn’t a side project—it’s an extension of their purpose.
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FRÉ Skincare
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Hope Fragrances
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MMSkincare
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Novara
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Raw Sugar Living
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WYOS
Learn More
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Inspiring Brands
Success! Behind every winning product there is an idea that turned into a story told well—and worth retelling.
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Brand Launch
See Nominees CollapseA first impression doesn’t just introduce a brand—it sets its trajectory. The most successful launches do more than drop products; they establish a point of view, signal purpose, and ignite curiosity. From the visual identity to the voice, from the initial assortment to the rollout strategy, everything must click into place to create early momentum and lasting impact. These brands nailed that high-stakes moment, landing with clarity, cohesion, and cultural resonance.
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ATWATER
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Epres
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Fara Homidi
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Julie
Learn More -
Pavise
Learn More -
Perfumehead
Learn More
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Best Brand
See Nominees CollapseBuilding a beauty brand takes guts. Growing one takes grit. But to thrive over time—amid shifting trends, fierce competition, and evolving consumer expectations—requires something more: vision, adaptability, and unwavering purpose. These brands have done just that. They’ve scaled with intention, stayed true to their core values, and continued to lead with creativity, community, and commercial strength.
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Allies of Skin
Learn More -
Elix
Learn More -
Foria
Learn More -
Jolie
Learn More -
Provence Beauty
Learn More -
Youthforia
Learn More
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Indie Deal
See Nominees CollapseSecuring funding as an emerging brand is no small feat. With limited resources, little room for error, and everything still to prove, only a few manage to cut through the noise. These brands did just that—capturing the attention (and capital) of investors by showing they had something truly special. Whether through product innovation, market insight, or mission-driven focus, they demonstrated the potential to create long-term value and shape the future of the industry.
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Adwoa Beauty
Learn More -
Nopalera
Learn More -
True Botanicals
Learn More
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Reference Deal
See Nominees CollapseIn dealmaking, comparables are more than just data points—they’re guideposts. They shape expectations, influence strategy, and often define what’s possible. The most iconic transactions become the benchmarks others aspire to, studied by investors and founders alike. To be the deal that others reference, emulate, or try to reverse-engineer is a rare accomplishment. It means you didn’t just close a deal—you set a new standard for what success looks like.
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Hero Cosmetics
Learn More
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Best Campaign
See Nominees CollapseThe best campaigns don’t just grab attention—they shape perception and spark action. They take a powerful, often complex idea and distill it into something clear, resonant, and unforgettable. Then they bring it to life across channels, touchpoints, and formats—each execution reinforcing the message while expanding its reach. By the end, you can’t help but notice it, feel it, and be moved by it. These are the campaigns that didn’t just make noise—they made impact.
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Beekman 1802
Learn More -
Black Radiance
Learn More -
Coconu
Learn More -
Daniel Alain
Learn More -
JUNOCO
Learn More -
LUNA MAGIC
Learn More
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Product Launch – Skincare
See Nominees CollapseSkincare is the biggest category in beauty and the hardest to break through. With shelves saturated and consumers more informed than ever, standing out requires more than just good ingredients. It takes strategic clarity, a clearly defined need, and a launch that captures attention and builds trust. These standout skincare launches did exactly that—filling a whitespace, generating authentic buzz, and giving consumers a reason to lean in and, ultimately, buy in.
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Aeonia Eye Refresh
Learn More -
Body Care Lotion
Learn More -
Classic Whip Sunscreen Mousse
Learn More -
GLOFacial
Learn More -
Good Night Mr. Wu Lip Mask
Learn More -
Slug Balm
Learn More
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Product Launch – Cosmetics
See Nominees CollapseCosmetics have the power to transform not just how we look, but how we feel—in an instant. But in a space as trend-driven, SKU-intensive and saturated as color, making a lasting impact requires more than great pigment. These launches stood out by filling a clear gap in the market and pairing bold product innovation with thoughtful execution—from smart social strategy and earned media to organic community buzz. These are the cosmetic products that didn’t just show up—they made a statement.
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Back From Vacay Bronzer
Learn More -
Surfproof Setting Spray
Learn More -
The Effin Liner
Learn More
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Product Launch – Wellness
See Nominees CollapseWellness is one of the hottest—and most loosely defined—categories in beauty and personal care. It’s a space crowded with hype, half-truths, and fleeting trends, where brands must fight to be taken seriously. To stand out, a product must do more than promise results; it must introduce a thoughtful, credible solution to a need that may not even be fully recognized yet. These launches cut through the noise with clarity, purpose, and proof—inviting consumers to try something new, and trust it enough to make it part of their lives.
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Chill Chews
Learn More -
Complete Belly Reset
Learn More -
Himalayan Salt Body Paddle
Learn More -
Love Sesh Lubricant
Learn More -
Nightcap Sleep Gummies
Learn More -
Take the Edge Off
Learn More
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Product Launch – Personal Care
See Nominees CollapsePersonal care is one of the most essential—and often most overlooked—corners of the beauty and wellness world. Many of its categories have seen little innovation for decades, dominated by functional, commoditized products. To stand out here requires more than novelty: it demands a clear value proposition and the ability to convince consumers that a better solution is worth the premium. Sometimes, the challenge is even greater—tackling needs that have long gone unspoken in categories that are taboo or hard to talk about. These launches broke through by pairing real innovation with empathy, empowering consumers without shame and elevating the everyday.
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Body Acid Serum
Learn More -
Hydrogel Vajacial Mask
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KP Body Scrub
Learn More -
LED Whitening Toothbrush
Learn More -
The Body Retinol
Learn More -
Vitamin C Body Oil
Learn More
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Product Launch – Haircare
See Nominees CollapseHaircare has become one of the most exciting frontiers in beauty innovation. What was once limited to shampoo and conditioner now spans scalp health, styling science, hair growth, color technology, and holistic hair wellness. Today’s consumers expect more—better performance, cleaner formulas, and real solutions to long-standing challenges. These launches are leading the charge, combining scientific advances, cultural insight, and elevated experience to redefine what haircare can deliver.
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DYEposit
Learn More -
Hair Mask & Boosters
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Haircare Line
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Mars Sand Dry Shampoo
Learn More -
Restore Scalp Serum
Learn More -
Restyling Powder Gel
Learn More
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Product Launch – Home + Fragrance
See Nominees CollapseOnce an afterthought in beauty, fragrance and home essentials have now claimed their own spotlight—ushering in a new era where scent and setting are central to self-care. From sensorial room sprays to sophisticated candles and skin-adjacent perfumes, this category blends emotion, memory, and mood with design and utility. The best launches in this space don’t just smell amazing—they tell a story, elevate a space, and evoke feeling. These products filled a whitespace and captured consumer imagination through sharp positioning, thoughtful storytelling, and launch strategies that made discovery irresistible.
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Dedtergent
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Dulce
Learn More -
Eau de Parfums
Learn More -
Nostalgia Eau de Parfum
Learn More -
Room Deodorant
Learn More -
Vanilla Embers
Learn More
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Outstanding Contributions
Beauty entrepreneurs are a breed apart, and we celebrate the best of their achievements.
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Entrepreneur
See Nominees CollapseWhat sets a true entrepreneur apart isn’t just the boldness of their vision—it’s the grit to keep pursuing it when the odds are stacked against them. In beauty, where trends shift quickly and competition is fierce, the ability to persist, adapt, and lead with purpose is what transforms a good idea into a lasting brand. These individuals have captured the attention of consumers, retailers, investors, and peers alike—not just for what they’ve built, but for the way they’ve built it: with creativity, resilience, and unwavering drive.
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Carly Stein Kremer
Founder,
Beekeeper’s Naturals
Learn More -
Éva Goicochea
Founder,
Maude
Learn More -
Liah Yoo
Founder,
KraveBeauty
Learn More -
Rachel Liverman
Founder & CEO,
Glowbar
Learn More -
Sandra Velasquez
Founder,
Nopalera
Learn More -
Shani Darden
Esthetician,
Shani Darden Skincare
Learn More
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Industry Icon
See Nominees CollapseThe beauty industry runs on entrepreneurial energy—whether it’s coming from an indie founder or a global executive. But true icons go beyond personal success. They lead with vision, inspire with action, and uplift others along the way. Their impact isn’t just measured in milestones, but in the lasting influence they have on the people and the industry around them. It’s that rare combination of trailblazing achievement and generosity of spirit that earns them iconic status.
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Dave Kimbell
CEO,
Ulta Beauty
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Ju Rhyu
Co-Founder & CEO,
Hero Cosmetics
Learn More -
Mary Berry
Founder & CEO,
Cosmos Labs
Learn More -
Nancy Twine
Founder,
Briogeo
Learn More -
Rose-Marie Swift
Founder,
RMS
Learn More -
Sheena Zadeh-Daly
Founder,
Kosas
Learn More
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Seed + Small Growth Investor
See Nominees CollapseSpotting a breakout brand before the rest of the world takes more than capital—it takes conviction, imagination, and the willingness to embrace the unknown. These investors saw something special in early-stage companies others might have overlooked. They looked beyond what was currently “hot” and placed bold bets on a different future. With their support—financial, strategic, and emotional—these investors helped lay the foundation for brands to not just grow, but thrive. They’ve embraced the messiness of early stages, guiding founders through teething pains with patience, insight, and a belief in what’s possible.
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Access VC
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New Incubation Ventures
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True Beauty Ventures
Learn More -
Willow Growth Partners
Learn More
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Growth Investor
See Nominees CollapseThe best growth investors aren’t tourists in the beauty industry—they’re true believers. They’ve committed meaningful capital across multiple investments, building a track record of helping brands scale without losing their edge. These investors know that money alone isn’t enough. They bring the right mix of discipline and empathy, guiding brands through the complexities of growth while respecting the creative instincts that made them special in the first place. They offer more than funding—they offer partnership: advising without overreaching, supporting without suffocating, and always keeping the long game in sight.
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Prelude Growth Partners
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Sandbridge Capital
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Stride Consumer Partners
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Brand Builder
See Nominees CollapseNot every brand-shaping force is a founder. Some of the most impactful leaders step in after the early chapters have been written—amplifying what’s already there and unlocking what’s yet to be imagined. These executives build on a brand’s foundation with clarity, vision, and skill, elevating its potential and expanding its reach. They honor the brand’s roots, but aren’t bound by them—helping transform promising businesses into breakout successes.
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Ari Bloom
Co-Founder & CEO,
A-Frame Brands
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Debi Theis
Beauty Executive & President,
Henry Rose
Learn More -
Heidi Merris
President,
Violette_FR
Learn More -
Jeanine Stanislaus
Founder & CEO,
STANhouse
Learn More -
Yasmeen Gharnit
Senior Content & Art Director,
Glow Recipe
Learn More
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Retail Honorees
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Brand Booster
See Honorees CollapseWith a thriving community both IRL and online, this retailer isn’t just a point of distribution—it’s a launchpad. For emerging brands, getting on these shelves can mean reaching an audience that would otherwise take years to access. But it’s not just about scale—it’s about support. This retailer empowers its partners with more than shelf space: they offer insight, guidance, and feedback that helps brands sharpen their positioning, improve their execution, and grow with intention. By combining deep consumer reach with a true spirit of collaboration, they help young brands evolve faster, connect deeper, and unlock their next stage of success.
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Honoree
Ulta Beauty
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Audience Educator
See Honorees CollapseIn a sea of beauty options, this retailer isn’t just here to move product—they’re here to move people. Their mission goes beyond transactions; it’s about transformation. They view their customers holistically, aiming to support them not just with great products, but with the knowledge and tools to make informed, empowered choices that lead to real results. Through ingredient education, tutorials, founder stories, and in-person or digital activations, they meet consumers where they are—guiding them every step of the way. For brands, they’re a trusted partner who can translate a complex sell, demystify a routine, and help customers connect deeply with a product’s value. Education isn’t an add-on here—it’s the foundation.
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Honoree
Beautyologie
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Assortment Innovator
See Honorees CollapseThis retailer doesn’t chase trends—and they don’t stock newness for newness’s sake. Instead, they operate with a clear and confident vision: to curate an offering that is innovative, inclusive, and truly impactful. They have the discipline to pass on fleeting fads, the courage to champion bold ideas before anyone else, and the humility to keep evolving. Their assortment reflects not just what’s now, but what’s next—serving as a source of inspiration for other retailers, a mark of credibility for emerging brands, and a signal to investors of where the market is headed. They’ve built a reputation as the gold standard for what’s worth discovering in beauty and wellness.
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Honoree
Luminous
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Service Maven
See Honorees Collapse“That Girl” regimens may dominate TikTok, but these independently owned spas and service providers are built for more than just the moment—they’re built for loyalty. Consistently delivering a standout experience that keeps clients coming back is no small task. It requires orchestrating dozens of moving parts: expert practitioners, advanced tools, the perfect products, and a finely tuned environment. It’s a delicate dance of doing what’s necessary with just enough “wow” to make it unforgettable—without ever feeling overdone. These providers are trusted experts who curate every detail with intention, creating transformative experiences that feel deeply personal, in the right place, at exactly the right time.
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Honoree
Glowbar
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Find Out Who The Winners Are
Join us live October 11 - 1pm EST as we unveil the winners!
Read The Recap
Meet The Experts
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Margarita Arriagada
Founder + CEO,
Valdé Beauty
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Tina Bou-Saba
Co-Founder & Managing Partner,
Verity Ventures
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Reuben Carranza
Amika, Eva NYC, Ethique,
Group CEO
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Muffy Clince
Director of Emerging Brands,
Ulta
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Andrew Davis
Chief Commercial Officer,
Voyant Beauty
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Jennifer Goldstein Sullivan
Co-host,
Fat Mascara
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Divya Gugnani
Angel Investor + Founder,
Wander Beauty
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Janet Gurwitch
Operating Partner,
Advent International
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Carol Hamilton
Group President, Acquisitions,
L'Oreal
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Marcia Kilgore
Founder,
Beauty Pie
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Stephanie Morimoto
Owner & CEO,
Asutra
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Joël Palix
Founder,
Palix Unlimited
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Vasiliki Petrou
CEO,
Unilever Prestige
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Lisa Price
President & Founder,
Carol’s Daughter
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Ju Rhyu
Co-Founder & CEO,
Hero Cosmetics
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Carla Ruiz
Sr. Vice President, Global M&A,
Shiseido
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Kelly St. John
Founder,
KSJ Collective
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Angela Umelo
Founder & CEO,
Salt and Earth Labs
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Rahama Wright
Founder,
Shea Yeleen
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Nini Zhang
Managing Director (Investment Banking),
Bank of America
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Wende Zomnir
Founder,
Caliray, Urban Decay
