Brand Report
Taylor Swift-Loved Viral Makeup Patch Brand Fazit Lands At Target
For beauty consumers who want to bejewel their face à la Taylor Swift, the Fazit Glitter Freckles Makeup Patches she wore to a Kansas City Chiefs game last year are getting more accessible with a Target rollout....
This New Sustainable Brand At Target Is Making Women’s Shaving Sexier Than Ever
With understated eco-conscious design, unapologetic marketing and broad distribution, Nimbi aims to make a big statement in the women’s shaving market. The British brand has landed in 900-plus Target locations with sleek plastic-free...
Scalp Care Brand Jupiter Launches At Target With A New Look And Lower Prices
From the beginning, nearly 5-year-old brand Jupiter has always believed it can disrupt the established order in the dandruff category. Now, it’s going to where the established order reigns at Target. In its first mass-market retail launch,...
Busy Millennial Mom-Favorite Curie Takes Its Clean Deodorants To Target After Launching At Walmart
Less than two months into being a parent, Sarah Moret has a newfound appreciation for the convenience of Target, the shopping refuge for busy millennial moms. She’s placing multiple Target pickup orders per week and can now add...
Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...
Unilever Closes Hair Towel Brand Aquis In The US
Unilever has closed Aquis, the microfiber hair towel brand from the co-founders of K18, in the United States, but it will continue to be available in Asia. Described by the publication
