Brand Report

New Skincare Brand Erly Is Giving Sephora Kids An Alternative To Drunk Elephant
Erly is aimed at gen Z consumers, but don’t expect any bubble letter logos or cutesy anthropomorphic mascots. From moms Hallie McDonald, a dermatologist, and Jamie Chandlee, co-founder of online fashion,...

Former Le Labo Exec Emilie Mascarell Gives Refillable Hand Soap The Luxury Treatment
With her new eponymous brand, fragrance industry veteran Emilie Mascarell envisions people coming for the experience and staying with refills. Maison Mascarell is launching today with silky, non-drying French-made hand soap smelling of...

Biotechnology Firm DPP Technologies Inc. Showcases Date Palm Pollen In Skincare Brand Skin By Noor
DPP Technologies Inc., a Canadian biotechnology firm specializing in the health and beauty applications of date palm pollen, is building an audience for the ingredient with its first brand, Skin By Noor, which launched last year with...

Salon Stalwart Tricoci Steps Into Scalp Care With Clinical Luxury Brand Nutrire
After nearly 50 years in the salon business, Tricoci is venturing into scalp care with Nutrire, a new brand bringing clinical luxury positioning to the hot category that’s adopted a skincare approach to haircare....

Beauty Independent Introduces Beauty ❤️ LA: Summit For Recovery In Response To LA Wildfires
In response to the devastating Los Angeles wildfires,...

Glamnetic Founders Launch Gen Z- And Gen Alpha-Focused Press-On Nail Brand Digi As Ulta Beauty Exclusive
Glamnetic co-founders Ann McFerran and Kevin Gould have spent the last six years donning the nails and lashes of millennials. Now the pair have their sights set on gen Z and gen alpha with new press-on nail...