Brand Report
Versed Focuses On Its Core Gen X And Millennial Consumers With “Quiet Luxury” Rebrand
Versed is unveiling a refresh that sets it apart from brightly colored gen Z brands. The mass-market clean skincare brand’s new desaturated color palette featuring muted blue, rose and green was chosen to...
Fazit’s Taylor Swift-Loved Viral Glitter Freckles Enter CVS, Brand Forecasts $40M In 2025 Sales At Retail
Fazit’s viral Glitter Freckles Makeup Patches are now in the aisles of local drugstores. The bootstrapped brand, which sold over $1 million worth of the product within 48 hours of...
Founder Tina Chow Rudolf Shutters Strange Bird Amid Retail Challenges And Personal Changes
After five years, Strange Bird, a skincare brand powered by crystals and flower essences, has closed. “As most things go, the natural evolution of life pushes us to grow and change, which I...
Consonant Skin+Care Demonstrates How A Brand Can Close With Integrity
“Over the years, it’s been really important for us to talk about and have a lot of transparency and honesty about skincare,” says Kristina Breckon, president of Consonant Skin+Care. “There’s a lot of smoke and...
New Brand Vacance Levels Up Nail And Hand Care With Asian Ingredients
After years of experimenting with nail art, Josephine Ung’s nails became brittle, and her hands were brutally dry. She reached for jojoba oil and various hand creams to resolve the issues, and they left her with greasy fingers...
Smart Move Or Mistake?: Founder Monique Rodriguez Publicly Accuses Content Creator Of Sparking Mielle Organics’ Hair Loss Controversy
In Mielle Organics’ latest effort to fight back against controversy over hair loss surrounding its hero product, Rosemary Mint Scalp & Hair Strengthening Oil, founder Monique Rodriguez is taking a tried-and-true approach, finding a culprit. After...
