Brand Report
Youthforia Hires Director Of Product Development After Creating The Role In The Wake Of Controversy Surrounding Its Foundation
Fulfilling a pledge it made in the wake of controversy over shade 600 of its Date Night Skin Tint Serum Foundation, which TikTok content creator Golloria George described as “literally jet black,” Youthforia has hired a...
Small Social Impact-Driven Brand Soapply Goes Big With Times Square Billboard Advertising
Soapply, a luxury better-for-you hand soap brand notable for its food-grade organic oils, recycled glass bottles and give-back program, will be in Times Squares’ bright lights with a 24-hour billboard running from Monday to Tuesday....
Sephora Accelerate Participant Maed Launches With Four-Product System To Protect The Lip Moisture Barrier
While starring on the VH1 television show “Single Ladies,” actress-turned-influencer Denise Vasi’s character Raquel Lancaster was rarely seen without a red lip, unless a love interest interfered. Vasi recalls, “I was consistently making out with other actors, so...
As Reproductive Rights Headline The Presidential Campaign, Emergency Contraception Brand Julie Expands To Walgreens
Emergency contraception brand Julie has launched at 4,500 Walgreens stores nationwide, increasing its total retail door count to 18,000 after CVS and Target rollouts last year. The drugstore chain’s green lighting of...
Indian-Inspired High-Performance Skincare Brand Prakti Beauty To Launch At Credo
Investment firms often have impacts on beauty industry moves, even if they’re not in the headlines for being involved in a funding round. Case in point: Sonoma Brands Capital, which connected with Prakti Beauty a year...
Inclusive Brand IGL Nails Lands In T.J. Maxx And Marshalls—And Promptly Sells Out
Brittany Golden launched press-on nail brand IGL Nails during the pandemic when salons were closed, and while she landed partnerships with indie retailers, it wasn’t until she redid her packaging earlier this year that buyer interest exploded....
